YouTube icon

If you're not putting checkout automation to work within your creative business then you are missing the boat. I'm Scott Moran the co-founder at , a platform for commerce that caters to creators. Checkout automation is the next thing in e-commerce.

Let's look at four strategies to make use of the same technology that Amazon and Apple are pouring huge amounts of money into to pull higher profits from your digital product sales. This article has been taken directly from a mini-book that we wrote known as the Checkout Automation Blueprint. If you're impressed by the 4 strategies we'll give you now take a look here to get a free copy of this book . You can also get 18 more just like the one we've created.

Checkout Automation is an easy concept, but maybe it's not something you've heard. This isn't talking about the automated checkouts which cannot tell if you've put the bananas into your bag or not. Checkout Automation is the time when you can boost the revenue and profits of your business through combining information and customer behavior to present the right offer at the right time for the appropriate buyer.

Consider the scenario where you purchase diapers for your toddler on Amazon Then Amazon suggests adding baby wipes in the cart. This is checkout automation at work.

Or how your favorite softwares offer you the chance upgrade to annual billing after login five times. This is the automated checkout. If you can intelligently present an appropriate person, offering an offer that is appropriate, and in the appropriate time it will be a huge win. Checkout Automation is already taking advantage of e-commerce. Let's look at four easy ways to get in on the action and pull more revenue from your digital product sales.

First, let's discuss coupons that are pre-applied. From the Database We know that when coupons are present in the order, conversions can be 41% higher! When our developers apply coupons to a client, we've witnessed conversions up to two times.

So for your first trick to automate checkouts, you can offer your customers who are new to you a discount for buying something else following their purchase. With it, you are able to customize the order receipt for each individual product you sell.

If someone purchases your 6-week meal plan, you could modify the receipt so that it includes the link to purchase the fitness plans that are included. You can also include a coupon pre-applied which gives them 20% off for becoming a brand new customer which means you've handed to the correct person an offer that is right for them, and at the right time.

Next, let's talk about the Late Inning Payment Plan.
Pay-per-click plans are extremely popular in digital goods. It doesn't matter if you're offering a place within your training cohort or an expensive service or high-ticket training, it's very common for digital creators to provide various payment methods.

Customers can choose to pay in full or split the payments into smaller pieces through an installment plan. Well, here's a little magical fairy dust for checkout automation to sprinkle on the payment plan to gain even more profit from them.

Do not offer your payment plan right off the bat. Therefore, if you're hosting the possibility of hosting a webinar where people can attend, the offer following the presentation should not include an option to pay. It should at the very least not right away. Offer your audience an option, to pay the entire amount. And then as you get nearer to the deadline for buy, introduce your payment plan option.

Retaining the payment plan to the "late innings" is a way to earn more money, as many customers opt to pay in full. And then introducing the payment plan is an additional reason to get your customers to rethink what they're buying. People get banner-blindness so quickly. Offering a payment plan could be an incentive for users to come back and look again.

Bonus points for introducing your payment plan on the day before you close off your deal for good. The added conversion boost by the ticking timer down will function as a conversion-boosting trampoline. But instead of falling or breaking an arm, you'll get plenty of brand new customers.

In order to put it into action To implement this, you must take your sales webpage and copy it into . On the newly duplicated product you can add your payment option as an option for your visitors. So now you'll have one page where you can pay full, and a second page with an option for payment plans. The first day, or twodays, direct visitors to the page with just paying in full. When your offer is over begin sending visitors to the duplicated page which allows them to choose between making a full payment or a option of a payment option.

The last checkout automation strategy is called"The Early Payoff.
Did you recall all the plans for payment you offered in your previous strategy? I bet you've sold hundreds of plans by the time you're writing this. Well, when you do use the option of payment plans, you're taking a big tradeoff. You're saying it's worth it to attract more customers as a result of not having to collect all the money up front.

Well what if you could enjoy your cake and eat it as well? Keep in mind that checkout automation involves putting the right offer, in the hands of the person who needs it and at the appropriate time. So the next time you're dealing with a lot of customers who have payments, you can send them this email.

Within 30 days of someone purchasing, fire off an email to them that gives them a chance to save 20% on paying off the balance of their subscription early. Prompt them to simply reply "YES!" To the email. Then, they can handle everything else.

If you are getting these "YES" responses, open that customer's purchase and hit"Payoff. Incorporate the discount that you want, and use the card of the customer on account to take the remaining of that money.

It's easy for the user. Easy for the client. And you're massively increasing the flow of cash. Do not worry about losing payment plan revenue to declined cards and failed payments. Pay off early to cash in right now.

Last one. Checkout Automation strategy number four is referred to as"Subscription Saver..

The recurring payment options we've just talked about ....they are all extremely risky. Any creator that has the option of a subscription for a membership, payment plans for an online course, or client retainers for an item knows that getting cash on autopilot is considered to be the holy grail of online commerce.

But, have you ever stopped to consider how declined payments, lost or stolen credit cards, or even the fact that your card is expired can affect the recurring income? According to the database, the average credit card successfully rebills 4.33x prior to problems kicking in. In other words it is possible to expect 5 months of recurring billing until declined charges start eating away at your sales.

Sow what does checkout automation have to say about this? The Subscription Saver is your automatized robot butler who works all hours of the day to safeguard the revenue you earn from shrinking month after month after month.

In the event that a card is declined by a customer, springs into action and sends the customer an email with a special link for updating their account directly from their email inbox. Never one to rest on their achievements, Subscription Saver continues this process automatically, with 4 different attempts over the course time of sixteen days.

Combining that with Card Account Updater, which makes use of AI to ensure that every time your customer changes their card at their local gym, that automatically update their account on file for your membership. And you can see how automated core processes like this are a slam dunk money maker for anyone that has regular sales.

Checkout Automation isn't the new thing. It's here now, in every major website that you visit, and in nearly every program that you use on a daily basis. The real fight is bringing checkout automation to work for both you and your company.

If you want 22 more checkout automation strategies that can make you more money, then make sure you grab the Blueprint for Checkout Automation.