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"What is the most effective way to increase my online presence?" This question is frequent among creators of content looking at ways to earn money for their efforts. The two most popular solutions are social media marketing and digital media marketing.
Breakdown: Digital Marketing vs. Social Media Advertising
What is Digital Marketing?
Digital marketing makes use of online channels to promote the brand of a creator, their products or services. It encompasses a range of strategies for marketing, such as:
- PPC, also known as Pay-Per Click (PPC) advertisement is campaign paid for which pushes your website to the top of result pages of search engines.
- SEO: Search engine optimization (SEO) can be described as the process of constructing your content and improving the user experience on your pages for products. SEO helps organically boost your site rankings to the top of results for search for customers who Google keywords relevant to your business.
- Social Media Campaigns Paid Social Media Advertising (like Facebook Ads) provide a cross-over between traditional marketing and social media ads. However, since they are executed like a traditional marketing plan, they're usually classified as part of the marketing category digital.
- Display advertising: A kind of digital marketing , which also exists on social media, display advertising involves the act of advertising on websites owned by third parties.
What exactly is Social Media Advertising?
The world of advertising on social media is a $226 billion industry as per Statistica. Advertising on social media includes:
- The creation of content, and the use of your online social presence to advertise your company
- Utilizing paid ads or partnerships with influencers to spread brand/product awareness and encourage sales. While this is often misunderstood as advertising on social networks, the key difference is this:
- If the content is published by a user (whether it be an influencer, or even your own page) it is considered social media marketing.
- If you are paying the social media platform to post your promotional content, this is known as social media marketing.
3 reasons to think about Digital Marketing
Even if you're primarily an author of social media content and marketer, digital marketing is useful in the monetization process. If you're in search of an innovative way to increase sales, here is the way digital marketing can assist:
- Gaining Stability, Control and Independence: Social media platforms can change overnight. In the event that you are completely dependent on a social media platform, your business lacks the ability to control certain aspects. Building a brand presence outside every social media site could safeguard your business's online presence.
- Reaching a Wider Audience: Advertising only on social media may limit your reach--especially among certain demographic groups. You can reach a wider audience with the help of digital marketing.
- Reviewing Your Target Market: Your selling potential could extend beyond your social media following. Even if your monetization relies on your social media brand Perhaps it's an opportunity to think about your market. For example, let's say your target audience is predominantly younger. College or high school students are more accessible on social media--but more likely not to have the money to support your business. You might find sales much easier when marketing to a larger audience. Digital marketing can help.
Possible Considerations: How Digital Marketing May Not Be able to Help You
Digital marketing represents an investment in your time, money, or both. Before diving into the world of digital marketing, it's essential to determine the extent to which your marketing initiatives have been set to be successful. Let's look at three reasons that digital marketing may not benefit your business.
- Branded Product: If your products directly relate to the social media brands you have, you might not have any market that isn't your following on social media. If this is the case the digital marketing strategies you employ could be unsuccessful.
- Timelines and Financing: Some marketing strategies (like SEO) are investment that require years to build success. However, while PPC can provide immediate results, it can also cost more initially. Although the success of social media is more uncertain to forecast however, it could be the best outlet if you need the potential for both rapid and cost-effective outcomes.
- Successful Social Media Strategies self-promotion of your business on social media is cost-free. If you find your efforts effective, it is worth taking your time and look into ROI possibilities. Make sure your earnings from digital marketing outweighs the cost of overhead associated with this type of effort.
3 Reasons Social Media Marketing Could be Right for You
While more traditional sellers may resist the world of advertising on social media, this could offer plenty of growth opportunities for your business.
- Cost: In some cases, social media advertising can be more affordable as compared to traditional methods of marketing. If you have a strong online presence Self-promotion could provide the possibility of cheap and simple business advertising.
- Broader Reach: Social media advertising can give you a chance to connect with different audiences--especially younger demographics. If you find this element of your reach deficient and you're looking for a solution, then social media may be the ideal option for you.
- Social media can be a great method to reach prospective customers across the globe.
Potential Considerations: Why Social Media advertising may not help You
Much like the digital world of marketing, advertising on social media may not be suitable for all. We'll look at three possible reasons that explain why advertising on social media may not be beneficial for your business.
- Regional Service Business Social media platforms typically have international audiences. An influencer's social media following can be found spread out across the nation or around the globe. If your company only provides customers in your geographic location Social media marketing might not be for you.
- Stay Wary of False Audiences The social media influencers possess a significant selling potential for advertising and partnerships. Yet, a lot of "influencers" possess social media followings filled with bots and targeted audiences. In these cases the efforts you make to advertise are likely to result in few, if any, sales.
- Changes in the social media climate: Social media platforms can be bought, sold, or modified in a significant way at any point. When investing time or money into social media advertising campaigns you could see your efforts fall in a rut with an unexpected changes or modifications to the system.