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Google Analytics is a free online application that offers the path to success for online sales. For those new to the online marketplace, Google Analytics can seem as the biggest obstacle to begin with. But, it's extremely simple to use with the right help. Let's take a deeper take a look at the five tips to be aware of Google Analytics tracking for eCommerce sites.
1: It's Much Easier than It Seems
First thing to know when journeying into the realm of Google Analytics is that it appears to be incredibly complex. It is actually easier than it seems.
Google Analytics launched in November of 2005. Since the beginning the software has evolved many times. The last 16 updates to the version have been released since 2021. With each new update, Google Analytics becomes a little smarter and a lot more friendly for users. In fact, it takes just 3 simple steps to set up your eCommerce tracking with Google Analytics.
2: How do I set-up Google Analytics eCommerce Tracking?
Naturally, the method of integrating Google Analytics into your selling platform is contingent on how friendly your platform is to Google Analytics. In the case of websites, there are only 3 steps to do so:
- Enable Enhanced eCommerce Tracking within Google Analytics
- Integrate the Google's Global Site Tag Into Your Products
- Set up Google Analytics eCommerce Tracking In Your Marketplace Settings
Read our complete guide (with images) for setting up Google Analytics tracking here.
3: Why Do I Need Google Analytics to help me with my eCommerce?
The more information you can gather to drive your sales the more effective. Without accurate data, your business online can be selling without a clear direction. This tool aids sellers in understanding how customers interact across their websites and applications. Google Analytics will tell you:
- The number of views that certain items have received, allowing you to determine the best place to increase production.
- What is the source of your traffic via? Are users able to access your site through an external link to your social media websites? or via an internet search? Finding out how people find your business can allow you to expand and enhance your sales strategies.
4 What is the Accuracy of Google Analytics eCommerce Tracking?
Ask the app not to track? It is tracking that fuels Google Analytics' fire. When users block cookies, or decide to not track, Google Analytics will go completely blind to their data. Therefore, there's always a chance that your site's data has seen more interactions from consumers than Google Analytics reports.
However, the data that Google Analytics can track is incredibly exact. Google Analytics has an automated filter to exclude bots and spiders (web crawlers operated by the search engines) from information.
5: How Can I Get Help with Google Analytics?
also has paid services you can access for Google Analytics help:
- Grow: Our Grow membership level includes access to 1-on-1 support with experts, which includes questions regarding Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels You will have a designated expert assigned to your account. The expert will assist you through the process of setting up your Google Analytics setup or help solve any issues that you might encounter regarding the service.
What is the difference between Google Analytics 4 and Google Analytics 4.
We've mentioned before that Google Analytics is constantly evolving--and Google is working on a major platform transition. Google Analytics 4 is the latest version of the platform. Google Analytics 4 offers updated privacy options, brand improved integrations, more efficient trackingand better insights fueled by Google's machine learning technology. 's eCommerce platform is compatible with both Universal Analytics and the new Google Analytics 4. Watch out for our guide to GA4--coming soon.