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However, hold on... Which do you intend to sell?

Determining which field to put your business on is challenging, but we're here to aid you. We've put together a four-step step guide that can help you design and market the right contents for your business.

1. Look in the mirror

The way you choose to define your niche will depend upon your area of competence. Do you know the best in a particular area, like cooking or investing? Or gaming? What are you most interested to do with your free time? What are you passionate about?

If you have the answers to these questions, you'll have a clearer understanding of the value you bring into the conversation. You can then go deeper into topics you know most about as well as exclude those that you're less interested in. Check out The CreatorU Product Creation Masterclass on CreatorU to refine your product ideas.

2. Check out your possible rivals

Once you've picked the general subject, you can make a list of all the words and phrases that people might be using to explain the topic. Go to Google and conduct some further research. Learn what other companies are using to promote on this subject and also see the top-selling products they offer. This will give you insights into the strategies of the most successful companies in your industry, as well as help to avoid a crowded market.

Review and go through the "Zero to Sell" training webinar on CreatorU to find additional details.

3. Find your niche within the market

After researching similar businesses Look for any gaps in content and solutions to address customer issues that aren't currently being addressed by your potential competitors. Maybe, for example, you specialize in teaching customers how to cook in the kitchen at the home. There are plenty of cooking blogs available for free, but do they offer personalized meal plans? Do any of them meet the specific needs of a particular diet?

Your company should target a niche in the market that needs the expertise and knowledge of your employees. The more specific the niche is, the more pertinent customers will be able to find your products and offers. Check out the video Finding Your Hook at CreatorU to find out more.

4. Put your plan into action

Now that you've narrowed down the areas of your expertise, scrutinized your competitors, and identified the right niche for you, it's time to begin building your content and selling your products on . Check out The 1 Page Masterclass on CreatorU to find out more about creating your sales page.

Are you interested in more programs similar to the ones we shared above? Sign up for CreatorU today to gain access to professional-grade guides and courses from the most successful creators.

This is what you've got!