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Writing a Course Description that Sells (with examples) (with examples)

Oct 28, 2022

 Last updated: October 28, 2022

The description of your course is among the most important aspects that you'll need to nail in the beginning of your online course. This is what your prospective students will see before taking a decision about the purchase of the online course.

This is a way to introduce yourself and your course online, so you want to put your best foot forward. In this post, we'll be providing details about the significance of the course description and how you can successfully write one for your online course.

Here's a short overview of the topics we'll cover:

What is a Course Description?

A course description is a brief summary of the subject you are teaching, its information, and the learning objectives. Participants will be able to read the outline of the course, and then decide whether it is the best program for they. A description of the course should not be no longer than one hundred and fifty words and written in clear, focused language.

What is the reason you should write a good course description?

Imagine a description of your course as a mini-advertisement for your service. Simply put, a well-written course description means that many potential students are motivated to buy the course. But what does a "good" class description mean?

A well-written course description can be engaging.

Like an effective advertisement or commercial, an effective explanation of the course will catch the attention of the reader. Avoid using dull or repetitive words. If a potential learner is disinterested while reading your details of your course, they'll believe that the content of your course will not be interesting.

An excellent course description will be complete.

The summary you write should provide potential students an accurate notion of what they can expect when they enroll in your course. You will need to balance the interesting/inspiring aspects of your course description with a realistic communication of what the learning objectives are.

A well-written course description is written with the correct grammar and spelling.

It's a crucial point. If there's mistakes in the spelling or grammar of your course description, potential students are not going to be able to trust the knowledge you have. Have someone else read your text to make sure there are no mistakes, or run it through an online free editing review.

A well-written course description should use the present tense, active voice

This is a simple way of drawing the reader in through the elimination of the needless words and details. (If it's difficult for you to understand this method unclear, don't fret; the examples below will clarify.)

4 Questions to Ask Yourself Before Writing an Introduction to a Course

When you begin writing your course description You should spend some time to organize and gather your thoughts on your course content. It is intended to encourage potential students to purchase the course. Here are some questions that you might ask yourself prior to you begin writing your description of the course (jot down your answers in bullet points):

Why am I interested in this subject?

It's possible that this specific knowledge has been logistically useful in your day-to-day life. It could be a tranquil pastime that's healthy for your mind. Try to remember the reason you were involved in this topic to begin with as it will assist you to understand the best way to market the idea.

What makes other people attracted to this subject?

Imagine you are talking to a friend about this topic and telling them why you found it useful/interesting/healthy/helpful. What do you tell them? What can you do to get people to be interested? If you were to debate them just a more, but insist on the merits of this subject their time?

What do you want students to understand, comprehend or have before the end of your course?

What do you plan to impart your knowledge to them?

This is a specific question. What modes of teaching will you be using? Do you intend to have your material primarily presented in the form of a lecture? Are your projects practical and interactive? Is there a final project?

After you've had a few minutes considering these topics After that, it's time to move on to the step-by-step guide.

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How to Write a Course Description (Step-by-Step Instructions)

1. Decide on a course title

The title of your course is crucial. It should be clear and also entice readers to go onto the details of the course. Be specific. Consider the voice you'd like to use. Is your course academic and focussed on research? Do you intend to make it appealing to people who just want a hobby? (If you are providing a set of classes Include a class number if appropriate.)

Here are some of them:

  • The Basics of Bookkeeping
  • Crafting the Quilt The Basics of Quiltmaking
  • Writing essays up to The Next Level
  • Ultimate Graphic Design Design Training from Beginner to Pro

You'll notice that the courses' titles provide clues to a particular skill as well as the prospective students' level of proficiency.

2. Present the reasons whystudents are required to attend your class

Your goal is to start your paragraph with a couple of sentences that appeal to the reader's desires curiosity, interests or passions. What's the primary motivation for someone seeking the course you offer? What problems are you looking to address for them? What types of changes would they be able to attain after taking the course? When you have figured that out, you can connect to them in that area.

Sometimes it's helpful to begin by asking a question. For example, if you're teaching a course about framing photographs, you could start by asking "What is it that makes an image attractive?" or "Why does the framing of a photograph influence our emotional reaction?"

In other instances, it could be more effective to begin by introducing a topic that will pique readers' interest. There may be a significant historical aspect to make on your subject or a general consensus of interest to think about. As an example, if you're teaching a class entitled LOOK UP and BIRDWATCHING FOR BEGINNERS you could begin by saying, "Whether it's their colorful hue, distinct voice, or curious behavior the birds have always proven interesting to humans."

It's also the perfect opportunity to engage with readers about the exact thing that inspired them to research the subject of your choice.

3. Inform the class of your plans for what you plan to impart and how you'll teach it

Then, you provide at least two or three sentences about the way you plan to run your course, the methods that will be used, and what the students will come away with. Will you primarily teach through lectures? Are there articles or cases studies? Are there practical, hands-on components? It's the time to utilize present tense as well as an active voice. This can be tricky for those who write in a passive voice. Here are some bad examples with corrections:

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Example of a POOR:"Well-known images will be analyzed and discussed to understand composition."

CORRECTION: "Lectures examine and examine the compositional elements of famous photographs."

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POOR EXAMPLE: "In this course, birdwatching fundamentals will be learned through lectures, group discussions, and assignments."

CORRECTION:Students explore the basics of birdwatching via lectures and discussions with a group of students. The assignments are synchronous and encourage the students to experience real-world situations.

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Tips: provides multiple lesson kinds, including video-based lessons, quizzes, surveys and assignments. It also embeds and many more. This lets you create an enjoyable learning experience that appeals to different learners.

4. Refine with details

  • Do not use cliches, such as "In this class we'll ..."
  • Avoid saying "Students will be learning" since you can't guarantee that they'll master everything you intend to teach. Instead, use words like examine, investigate, discuss, interrogate.
  • Be careful when naming certain documents, materials, or software, since that aspect of your class could change over time.
  • Do not use jargon or terms which your prospective student may be unable to comprehend, particularly if it's a course for beginners. If your course is not intended for advanced students (and the requirements are clear), you want your course descriptor to feel inviting to students of all levels and experiences.
  • Keep in mind your target audience. For example, a instruction should be written from the student's perspective.
  • Use gender-neutral language. In addressing your prospective customers, make sure to use general terms so no one feels marginalized by the language that you choose. Take into consideration the following categories: students, participants or group members..

Examples of Course Descriptions

The LIFE OF A SHORT STORY

Why is the short story so compelling? What makes short-story fiction unique well-equipped to examine the human condition? The lectures explore both classic and modern stories written in short form and examine the key elements of craft that relate to plot, voice and character growth. Students write their own writing assignments for critique and feedback, in the hopes of creating an outline for their story complete with a polished the first sentence.

Inclusive Leadership: Beyond the ZIZWORDS

Is inclusivity simply a box that you have to tick off? Does inclusive leadership really have the potential to change the world? By conducting a statistical and case study analysis, students examine how inclusive leadership affects company culture, morale, as well as productivity. Participants investigate best practices and solve problems by playing role-playing and reliving actual scenarios. Particular attention is paid to the building of confidence and solving conflicts.

The Past: GENEALOGY for ENTRIEPRENEURS

Being aware of who we are is knowing where we come from. What is the best place to start? An expanding genealogy business means we have never had more tools that we can use. The lectures explore strategies for research and how to make the most of online genealogy archives. Students determine their own, personal learning objectives and goals in the project. Individual coaching sessions are available.

Sell Online Courses by using

There are a couple of ways to structure your description of course. This is all about your personal taste. Prior to beginning editing, your course homepage will look as follows:

We recommend you use the space below "Course Title" for your first sentence. The first should attract your reader's interest and interest. The content under "Example Text," can be saved for the remainder of your information. Try different combinations until you find the one that looks good. Here's an example on how you could format your course description on : (And of course you'll want to select an image that makes sense for your content.)

There's no standard method to structure your course description on the course's page. Play around until it looks right to you.

Advantages to selling your course online

  • Free forever pricing. There is no cost until you've started selling your course. There's a 5% transaction fee. When your business expands, you can change to a no-transaction fee program.
  • Diverse Learning: The platform integrates the video and text lesson with homework, quizzes, embedded videos and surveys. This creates a more engaging learning experience.
  • Drip Content You may opt to publish specific course materials on a future date.
  • Sell Courses Using Different Product Types The customers are also able to sell subscriptions, coaching, and physical items (among others) which allows for a better learning experiences and greater revenue possibilities!
  • Fully customizable Sales or Landing PageSellers can customize their course pages using the store builder. In this way, the appearance and feel of your page will better reflect your company's image and product. You can also implement specific website sections that will boost conversions from site customers to paying customers.
  • Different pricing options It is possible to offer different course prices, including single-time payment, subscriptions, or payment plans.

Final Thoughts

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