When to Use Mini Courses When to Use Mini Courses
You've done it: You've designed every content page you've uploaded all videos, uploaded all the quizzes. The online course is set for launch. But how do you determine who wants to enroll?
Enter mini courses. Mini-courses are tightly-focused course on a single area of study. Typically two to three hours long, a mini course focuses on helping the audience to resolve a specific issue or achieve one result.
A free mini course is the perfect little tool to build an email list and figure out who's interested in your full, paid course. Plus, building a mini-course doesn't require much effort. It's possible to pull content from your existing content to create an online mini-course that entices users to purchase complete course.
We've identified the most effective method of launching an introductory course based on the needs of your business: first, when you need to build leads. There's also a second approach for when you need to validate a course idea.
Leads can be generated for a course.
A mini course is an excellent lead-generator. Offering the opportunity to try out your content is one of the best ways to collect emails of people who are likely to purchase your complete course.
Take a look at this In the event that people don't want to hand over an e-mail address to sign up for your mini-course, it's unlikely they will pay for a full course that covers the same issue.
Here are some strategies to get leads by first driving attention to your mini course.
- Design a landing site that has the option to sign up for the no-cost mini-course. Here are some tips for creating an outstanding landing page that converts.
- Include your mini-course with your next newsletter, or product update.
- Create a segment of your email list that you already have and then ask them whether they'd be interested in attending the mini-course.
- Make sure to share your mini-course widely on social media and join discussions where the mini-course is pertinent.
- Write a blog post on your website or guest post on another site that explains a problem your mini course will solve. Include a call to action to enroll.
After your viewers have had some taste of your material via a brief course, they're more likely to take an interest in your full course. By offering a bit gratis, you'll hook your audience and increase conversion rates.
Validate your course idea.
You can also think of an introductory course in the sense of "testing the waters" to test a new idea for a course.
To start, you can make your course available to a small batch of curious people. Consider it an "exclusive first look" and solicit opinions prior to the launch. The small-scale launch can also help the collection of testimonials to be used for your next website that will allow you to reach more learners.
Don't be shy -- inquire directly with users if they'd pay for the full course. In the end, that's what you get from the mini course! If students are enthusiastic about the course they are, offer a referral discount and creating a mini-ambassador program for the entire course. Additionally, you could reward learners to take part in mini courses by giving the students an exclusive discount for the whole course.
Create a mini-course using .
There are several ways to get your mini-course to begin:
Create a New Course
You can build your mini course as completely new course
- Navigate to LMS and click on COURSES.
- Select the "Add New" button located at the upper right on the screen.
- Select the "Builder" tab in the navigation bar at the top.
Mini courses usually only comprise one portion, therefore you are able to leave out the section builders and then proceed to adding your lesson.
If you want to reuse an existing lesson, you can use to repurpose an existing lesson, use the "Lessons" box on the sidebar. Click "View All" or use the search bar to search for the specific lesson you want to use by name. Hover over a lesson in the lesson box and hit the "Add" button. The lesson will be added to the mini course.
Once you've added the course, you'll be able to change the title and content as needed to fit the theme or goal of the mini-course. You can drag and drop other topics, add a quiz, and so on until your mini course feels completed.
Utilize the Course Creation Wizard
After uploading your video(s), you can adjust your settings and configure your mini-course exactly. Make sure to set your mini course on "free" in place of "open" in order to make it a requirement to have the use of an email address to register.
Not using yet? Try the demo to find out how a cost-free mini course could work for your marketing strategy. It is possible to explore the demo the course as a student and as course creator by sign-up to try the demo.