What was the result of the occasion? Amy Lang Made $113,000 Helping parents to educate their children about sexual health
Amy Lang assumed that as mother , she would know precisely what subjects to discuss to the kid she raised.
Being an educator of parents and sexuality in the last 17 years, she was accustomed to experiencing sexual sensitivity on a regular basis. It was not her intention to be aware of the discomfort -- and ignorant of the feelings she'd feel when it was time to speak about sexuality to her child. "I am embarrassed that I was discussing sexuality in front of my son. I'm an instructor of gender identity," she says.
Looking for ways to prove herself to be a trustworthy parent, she decided to do more research. Her first step was to study applied behavioral science when she started to learn about best ways to communicate with children about sexuality . It's a subject she considers vital and is frequently ignored. "We know that children have to be well-nourished in their physical, emotional as well as social health. But, we do not talk about sexuality due to it being taboo" she says. "We have lots of concerns about healthy sexuality and the sexual growth of kids."
Through her study and experience and research, she has been able to incorporate additional tools in her arsenal. Her desire was to keep aiding parents in tackling issues and this time, provide online instruction. In 2017, she introduced her first online course, Birds & Bees Solution Center for Parents. In the following year she launched her next program called Preschoolers and Parts & Playmates, Parts & Playmates Playmates Private Parts as well as Playmates. "My belief is that knowledge can empower," explains Lang. "The higher your level of knowledge is the greater chance to aid your children ."
Her online courses comprise the majority of her total revenue. When she launched her first course in 2017, she's earned 11.3 million dollars. What's special about that? The sole source of income is the email addresses she has, as well as the word-of-mouth she uses to advertise the courses. "I do not have to think about all kinds of issues," she laughs.
"I'm making money while I wash my dishes."
Although her successes grew naturally, she was conscious of the decisions she'd undertaken. There are many examples:
Skip ahead:
- She uses HTML0
- Her list was created. email address on her list.
- She utilizes social media platforms to promote rather than sell
- She is the creator of the member course
- Bonus program
- She creates content through tests and mistakes, and
- She learns about the desires and requirements.
She uses HTML0.
Lang is being an entrepreneur nearly 10 years prior to launching her first online class. Although she's very passionate of teaching live and still hosts seminars and live shows The idea of an online classes seemed to be an ideal choice to the company she runs.
Alongside the capability to speak with parents and those who interact with children. She wanted students to have a place which they could study in the comfort of their homes since discussing sexuality can be uncomfortable for some people. Online classes provide students an intimate setting in which they can study.
She chose the platform for her class over other platforms online that offer e-learning. "It was the best for me, it was simple and inexpensive," she says.
HTML0 She makes an email-list
As Lang began her online course Lang had built an extensive list of email addresses which included over 17,000 people.
The method she used to create her bulk email list was quite simple; when instructing live classes, students were provided with an QR code which would send visitors to the site to sign-ups for the newsletters. In addition she moved her iPad around the room to allow students to enter their email addresses. Her approach to people was to ask to know their email addresses at the middle of the lesson during which the students began to be interested and intrigued in learning more.
While she's at it she's accumulating email addresses via live broadcasts and her website. Her navigation bar on the website allows you to choose the link that reads "free tips. Once they've clicked the link, they are taken to a webpage which allows users to enter the email of their choice and receive an email with a coupon for Seven Tips for Having Amazing Birds as well as Bees Talks. This offer is delivered through email. In addition, it includes information on the school which she oversees.
While she's got a large number of mailing addresses her students, she reminds the authors of the course online that it was not something that was done in a hurry. "I've been doing this since 1997" she mentions. "That's 1,000 people annually. This is not a novel idea. It could take time to develop a winning software, but you might not be able to complete the system."
Social media is employed to advertise her company but not for sales.
In addition, she has a YouTube channel that has around 800 subscribers, as well as an Instagram account with more than four thousand members, and Facebook has a page that boasts 10,000 followers as well as a type of podcast with Q&A, However, she states that email marketing is the channel have the highest conversion. However, she isn't marketing her courses on social platforms. The course is not being promoted on social media, rather she uses the email list to promote her classes. "It's significantly more private to get an email. That's the truth," explains Lang. "Social media are used to serve advertising purposes and not used for sales in my personal world ."
While Lang isn't dependent on social media to facilitate the sales of her classes, she does find these platforms useful in marketing her classes. For making an easy task of sharing similar content across the social networks she uses each week and to plan your content ahead of time. Every article includes an appeal to do something. The author invites readers to join her newsletter and have individual discussions along with her during"what she hilariously names"a "Quickie Consult,"to buy an online class or hire tutors in person.
Even though she isn't able to create the resources of a school community, she creates an atmosphere of community through social media platforms and in particular, she has created an online series called "Help Another Parent. The show Lang answers questions asked by parents and allows those in the community to share helpful suggestions. "I am very acquaintances with my friends as well as the overwhelming majority of the members offer great tips," she says.
Lang advises course designers to ensure that social media content can be tailored to their clients preference. Also, approaching marketing with the proper mindset is vital.
"Believe that the information that you provide us with could benefit others."
Apart from social media along with her mailing lists, her audience has grown organically through word of mouth; many people who attended her live events and online classes were able to spread the word to their parents and teachers.
She designs a membership course
Her target audience is made up of parents of children between the ages of 5-12 years old along with professionals most of whom are first-year elementary school instructors.
The website she designed to aid parents, dubbed Birds & Bees Solution Center for Parents, runs as a member-only site that costs $89 per year. It was enjoyable playing in terms of rates until she decided on what she was willing to pay; she wanted it to be as easy as it could be. "I would prefer that there doesn't need to be any thought about cost," she states. "I would prefer to have a simple to say straightforward"yes ."
Lang refers to the course as the idea of an "library" that contains materials including handouts, videos and audio files as well as topic-specific webinars along with other material as well as daily classes called "Hump Day Half Hours. These sessions comprise of instruction lasting about 10 minutes, followed by individual coaching. "These sessions are among my top choices because they're live and I can be in contact with my students" Lang says. Lang.
The curriculum was developed by the teacher in a library format since most parents just have one concern. Instead of having to read through hours of information students must wade through in order to have their question resolved. The library allows students to choose and select what they want to learn. "With libraries, users do not have to be worried about whether it's appropriate for kids or research-based since it is already," adds Lang. "People frequently tell me each day, "Thank for this, it's made life easier .'"
The material for the course will be added to the course on a regular basis. "I have the ability to assist numerous parents and needn't be present in the manner of a teacher," she says. "It's only one of the many advantages of having a website that has members ."
She is the one who designs her courses with bonus components.
As a parent educator , she also works with professional educators, primarily early childhood educators to aid in the prevention of sexual assault.
The class she's teaching Preschoolers, Private Parts and Playmates specifically targets kids who are in the same age group. In this course, she will provide information on sexual conduct for children from birth that covers what is typical and those that aren't as normal, in addition to ways to tell if children require assistance.
In addition, it offers companies the chance to hire her. "Some businesses aren't financially prepared for me to receive the salary they require to be part of their teams," she says.
When students are finished with her class and leave the classroom, she's not in a position to provide any goods or services to them. However, her goal in 2023 is to put more effort into promoting the "Quickkie Consult" and the electronic publication known by the name of Sex Talks: For Tweens and Teens: What to Say and What to say.
She develops content using trials and errors
It took Lang sometime to grasp the process of creating content develop her online course. This was a lengthy process that was a series of trials and errors. At the end of the day, Lang remembers the process she used to create her online course the most difficult part was coming up with the perfect length of the course, along with the quantity of handouts to be provided (and the extent to which they're helpful) and the type of information would be most appealing to her audience.
In the course of looking back at Lang's writing story, she could have wished she'd conducted an audit towards the end of the year. This would have allowed her to assess the reactions to the content and modify her content in response to the feedback. Even though she's altered before her writing, she's convinced that feedback can help you enhance your writing skills.
At first, she was producing videos that would last for hours in order to instruct her students, but she discovered that her videos were far too lengthy. Her videos are shorter and easier to access since her audience is parents who have busy schedules and don't have lots of time to spend. "I want to streamline and more simple," she says.
Her family isn't a resource of encouragement for her in the process of creating new material. Instead, she's a avid book avid reader who is up to date with research, and lets parents' concerns to help her create fresh material. Additionally, she has coworkers to aid in the creation of concepts and offer advice.
She analyzes the public's expectations and needs
If you're thinking of creating an online business for courses The creators should decide on the reason they wish to make the online courses. This allows them to establish a a goal that they could achieve on a smaller amount.
Lang insists it's crucial to know the needs of an audience and what it demands. "What you believe they'd want and want isn't always the reality of what they need or would like," she explains.
To determine the desires and needs of a prospective purchaser, Lang advises that creators give their users the opportunity to take a survey online, and utilize results to inform the design of their online course. "Be aware and persevering. Be aware that it'sn't just about you as a person. The focus is on those you help," she says.
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