What video experts are doing to leverage AI to create video

Jan 18, 2024

The way my AI chatbot that was trained on Bob Dylan lyrics says, "The times are a-changing'."
And while AI-Bob might not solely talking about how artificial intelligence is fundamentally changing the ways of how professional filmmakers and video editors think film, create, or even edit videos these days however, it's not certain that the conversation wasn't merely a piece of his machine-learning brain.

In all likelihood, the ideas of artificial intelligence dated to the earliest days of sci-fi fiction. And in many ways we've believed that this futurity has been since the beginning of time.

However, despite some foresight, no one really expected AI to come into the business so quickly. Innovative AI tools are continuously changing how videos are crafted, and new AI capabilities are making workflows faster and more efficient.

If you're looking to understand how to use AI to enhance your video content and, you know to keep pace to the changing trends, we have you covered by providing the tricks and tips below.

The history of AI in video and film production

From the very first screen portrayal of AI in the film "Metropolis" (1927) to the iconic HAL 9000 AI character from "2001: A Space Odyssey," AI has a long history in film itself. However, as an actual instrument for film production AI is fairly new to the game.

Adobe introduced its machine learning and artificial intelligence technology Sensei in the year 2017 and many other film and video technology brands have been experimenting with ways in which artificial intelligence could be used to speed up different production and editing processes for the last decade.

For the most portion, AI was not a integral part of the production process until the past couple of years. The majority of applications were limited to pre-production as well as transcriptions and planning that is one of the most effective ways you can streamline your projects with AI.

AI in the pre-production

When we talk about AI and its use in the present (as contrast to the opportunities that it holds for the future), most of its most recent innovations have dealt with text and writing. With ChatGPT changing the game by introducing large-scale feature chatbots that use language models, we've seen that AI can be great in recognizing and producing text and speech.

Due to this, the majority of the ways AI has found its way into various creative projects -- and in particular in the realm of video is through automation of different text-based tasks like transcriptions and subtitles.

Since the Rev AI from Rev AI to Otter to Otter, there's been a variety of new tools popping out that can be capable of taking lengthy clips of video or audio and making use of AI to speedily and precisely translate them into text that an editor to work with.

In addition, thanks to the introduction of new editing tools based on text to video editing apps like Premiere Pro and DaVinci Resolve editors of video are now able to take these transcriptions and edit them via text. The changes can later be converted into video.

They are great instruments for preparing your production as well as you could utilize AI chatbots, such as ChatGPT, for all kinds of scripting, shot list as well as production schedules as well as coming up with imaginative titles and descriptions for your videos too.

Here are our top three prior to production AI tools:

AI-generated image of a blonde woman wearing sunglasses and an orange jacket

AI to improve production

Moving into the interesting things. Although AI has mostly been limited to pre-production and post-production so to date, there's many ways which AI -particularly AI that is generative AI could be employed to assist in film production.

Looking at an generative AI in particular, AI apps like Runway and Pika have begun breaking into video generation based on texts, images or video-related prompts. While they might appear a bit dated and animated today, with the correct prompts and style, they have the potential to produce photorealistic generationlikely sooner than you'd expect.

For the available tools today, your best bets to use AI on your current projects could be using AI to give depth and energy to your video and also to streamlining your production processes while working on location.

Furthermore, due to AI and the number of potential generative options that are accessible to you during the edit later the photographer can take your photos much faster and with more freedom knowing it is always possible to use AI to remove unwanted background features, crew members, or other cameras or equipment.

Here are some helpful AI-powered production tools you should look into:

The effect on the impact of AI on stock photos and B-roll videos

Prior to getting into post-production, we should also mention that, of all video-related industries, AI is going to possibly revolutionize stock images and B-roll in the biggest way. By incorporating AI, video editors should eventually be able to prompt and create all kinds of specific and niche needs in stock photos or videos.

However, as we're rapidly discovering more about AI and its use and legal rights, there are plenty of questions to ask about how AI applications are getting their photos, videos and other data to meet their needs in machine learning.

As an example, an example, a class-action lawsuit was recently brought in the case of Stability AI, DeviantArt, as well as Midjourney due to their use of Stable Diffusion on behalf of numerous artists who argue that this AI technology uses millions, and perhaps billions of copyrighted images.

The world is entering a new era in which stock photos and videos are becoming more flexible and also more essential to find genuine AI generations as opposed to unlicensed (and possible illegal) photos or footage that are using other artists or businesses' works.

AI to post-production

As we move to post-production and post-production, we're seeing the true power of AI as well as what a game changer it can impact the entire industry. Like we mentioned earlier the generative AI, in particular will be the defining innovation of the coming decade in editing video.

The days of re-shoots and having to enter and make frame-by-frame edits to a shot to remove the character or modify the logo. The new generative fill tools available in Premiere Pro and similar AI-powered tools are planned for all of the major video editing tools and apps.

Even text-based editing, where editors have the ability to utilize AI to make full transcriptions of their video clips, before making modifications to the text in ways to smooth interview footage (no more "ums" as well as "ahs") and even completely generate new shots or scenes in the future.

With AI tools being developed for every manner of post-production tasks and solutions like color correction as well as editing, and even using the power of generative AI to create different camera angles AI is already beginning to shape video editing into a completely different creative craft.

Top 3 AI Production instruments:

AI-generated image of guy in a pink jacket working at a laptop with swirling, cloudy background

Tools and tips for utilizing AI in video today

Even here at we're constantly exploring new methods to implement AI in our production in order to streamline the process of creating content and help streamline workflows.

"As an editor of video I'm constantly thinking about the logistics of continually updating our content in the future. I'm often shooting in rented places, not our studio. So when something happens that we'd like to modify or add to any of the audio clips in the video, it's necessary be able to shoot again. However, it's super cool to consider the ways AI might be capable of taking our current recordings and make new sound clips which sound the exact same in acoustic. This could prove very beneficial to our productions."   Elise London, Senior content producer at


For a final overview Let's look at some tips, tricks, and even a few more AI tools that can help you get up to speed with the AI-powered workflow for video production.

The actual power of using AI with your current initiatives will be centered on streamlining and optimizing the production process from beginning to end. These tips are aimed at making your life easier. (Read the following: Not completely replacing you or your team by AI robots... yet.)

  • Send the video you want to make will require an automated chatbot (like ChatGPT) to develop the basic plan of production and timetable. Does it match to what you'd like? If yes, great. If there's a difference, check whether your AI strategy could help you save effort or time.
  • If you're in need of an original script, consider offering AI the chance to revise it or spruce it up. You could also give your prompt to AI before you begin, however should you just want to test how AI can help you, allow AI the chance to work on improving (or even give feedback) for the script.
  • For concepting and storyboarding, try using a creative AI app (like Midjourney or DALL-E) to create concept art. You can feed these AI apps either text or images as prompts, and you can even see how well they could do with diagramming your shot configurations and camera layouts.
  • Before hitting the set, see if any AI apps can further streamline your production plan. It never hurts to investigate if AI can save you cash and time by making your production short and productive.
  • While on set, you can bring your concept art and further edit it in real time. If you're getting feedback from crew and cast members about potential changes You can easily input this data into the generative AI software to modify the design of your production and other elements while still on stage.
  • Once you've wrapped production, make use of the AI program such as Rev AI or Otter to transcribe your footage. It could be extremely helpful when it comes to editing your footage since it lets you look over transcripts instead of reviewing all of the footage (and transcriptions yourself).
  • Edit and make immediate modifications to your video in accordance with these transcripts. Tools such as Adobe's text-based edit tools can assist you in making the necessary changes after you upload your videos to your NLEs.
  • You can make small or significant adjustments to your videos employing generative AI software. AI apps like Runway and Stable Diffusion can help you add graphics or footage created based on text or image requests.
  • After you've exported your videos, you can use AI text chat software to create various and new titles and descriptions of your videos prior to making them available for upload. Test different suggestions to discover which imaginative titles and descriptions may be suitable for you.

Keep in mind that these are just some suggestions and prompts for adding AI to your video workflows today. The latest AI tools and capabilities are coming out almost every single day. So stay tuned for any new innovations or breakthroughs that might streamline your productions even more.