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What Languages can you teach Professional development for Language teachers

Aug 18, 2022

Chiara loves the way she speaks.

Growing up living in Milan, Italy, Bruzzano was a translator for an online database upon the graduation of her bachelor's degrees. Looking for a better connections with others and people from all over the world, she decided to change her profession into teaching rather than teaching. She earned her master's degree and her PhD in addition to being working across Italy, Spain, and the UK as a language teacher.

As she moved throughout her studies, she found out that there isn't an easy way to be a teacher in Italy in accordance with Bruzzano. it can take up to 10 years to be appointed as a tenured instructor at an Italian school.

"The process to become an English teacher in Italy is very complex," she says. "Essentially it is necessary to passing an examination that is nationwide called"concorso. "concorso.' To take the test it is necessary to have an extensive understanding concerning the teaching methodology used to teach languages, yet there are little to no reliable materials to study ."

When she heard her colleagues complaining about lack of teacher resources, because they weren't getting sufficient materials and she decided to become involved in several groups on Facebook and saw other people who were experiencing similar issues.

"I realized that I'm an expert in this particular requirement.    

In the year 2020, she took the choice to launch her own online business, LanguagEd, to provide English instructors of the language in Italy with the highest-quality and scientifically-based, professional education. Fast forward to now the time of her eight classes with over 14,000 students. What strategies did she employ in order to accomplish this.

Jump ahead:

The business was founded by her to help fill in the gaps

As she realized she would be the perfect candidate to bridge the gap, Bruzzano developed courses to meet two goals: help teachers in developing skills to facilitate class practice, and to also get through the tests. "All of these classes are related closely to the experience of teachers , as well as the language learners, however," she says.

In the time she's been working in the field She's helped thousands teachers take the test. "Obviously this is due to them, and not my," she shares, smiles. "But the knowledge that I'm contributing by making a positive impact on the world is probably the best sensation of happiness ever. This also boosts confidence. ."

Alongside the exam prep courses she offers She and her staff comprised of Annalisa perone as graphic designer, animator, as well as illustrator Sylvia Provenzano, course reviewer as as instructor trainer, and Andre Hedlund and Rachel Tsateri as instructor trainers - offer personal consulting, as well as a bilingual blog, as well as YouTube channels along with a biweekly newsletter which is scientifically-based. According to Bruzzano the program she uses to assists in increasing the reach of her website through 'a basis per person'. .'

Her audience was built on the basis from her own personal experience

In order to build an audience, it required a certain amount of time. With so many teachers already paying thousands of dollars for exams preparation resources just failing the test, she had to show the teachers that her classes can assist them in passing. Establishing personal relationships with colleagues as well as members of Facebook groups has helped her make connections and build confidence between her and the other. "I began having conversations with people who were studying for their exam and this was the first step of how we've dealt with people in order to demonstrate that we care for our customers' needs," she adds.

Following that, she created an official Facebook page for her business at the time of 2020. It had over 2300 members and created an WordPress website prior to 2021.

Then, she set about creating an email list to be used to distribute the weekly publication, which is backed by studies, and delivered every Monday. The newsletter contains valuable resources that will help readers with preparing for their examination, as well as the most up-to-date studies regarding how you can learn different languages. The mailing list has grown through the offer of two freebies available on her site. First, there is a table that summarizes what the tests cover including the possibility of subtopics. There is a second one, which includes an essay example to use in the exam. According to the current website, there are more than 6,000 clients.

The video she used was her most viewed YouTube video

When Bruzzano runs her company  she's a firm adherent to the idea that quality is more crucial than the quantity.'

She and her group set up their own YouTube channel, they began to launch it with a goal to come with an engaging and successful video to drive visitors to her site. "I made a video which outlined the primary method of teaching languages, as well as the history that has shaped the last three centuries as it became an essential part of the subject matter that teachers needed to master for the test," she says.

The viral video became a hit. In just two years, the video has seen more than 50k views. It also drives the most number of users to her website. Although she has a variety of videos available on her YouTube channel one mentioned above has performed the heavy-lifting. "I produce videos on occasion frequently now," she says, "but only when I've got something I want to share or I need to respond to some of the most interesting inquiries."

Furthermore, she'll utilize her channel in order to offer accessible resources as well as quality materials for students. "I've created a few videos for Q&A, which have been very helpful," she continues. "I've used the channel to make playlists with fascinating videos on diverse areas of course which students need to study to pass their test ."

The blogger has been created by the author. blog which is bilingual

The most significant driver behind the stream of traffic flowing for her business is her blog, which is bilingual. "I invested a significant amount of energy and time into my blog as I was of the belief that this was a long-term decision to make," she says ."

Her blog was written in both English and Italian because she knew that people who visited her blog would use Google to find both Italian as well as English. When she was writing each post for her website, she was sure that she had included certain words which would enhance her SEO. "That is a big help," she says. "Some blogs rank very highly on Google. The blog was visited by 45,000 visitors. Our blog was visited by 45,000 visitors in the first seven months. ."

If you're a writer trying to improve the sale of their courses She suggests giving their patrons the highest benefit they can through an "quality over quantity" mindset.

"Grow your followers organically, when you can. This was my approach," she explains. "It took longer but, it made stronger connections ."

She made use of an affordable pricing model

When it came to pricing her courses , she was determined to price her courses in a way that was affordable. The courses she offers cost between 29 and 79 euros. This is a year-long subscription which can be renewed for an affordable price. "I wanted them not to become too expensive for teachers," she says. "I've taught in the past and have noticed that it's not the best job. ."

As it turns out, she says this pricing range will be affordable for most instructors. She also provides free editions; each class comes with an option to purchase a free introduction and two or more modules for gratis. If the student decides to purchase the course, they will have access to all of the courses in one go, not the release of the content as drips.

The teacher chose not to utilize the drip timer feature because students will appreciate being able to study in their own time.

"A vast majority of the students that teach me have families , or are employed in full-time jobs," she explains. "They have to be able learn at whatever time they want. ."

Her content was varied in her classes

According to Bruzzano according to Bruzzano the lesson plans consist of an overview, which is the principal subject matter, as well as "expansion" tasks. These involve activities that broaden every subject. "That suggests that the pupils can decide the amount they would like to finish based on the much time they've got ."

Her contents are diverse, so that she can appeal to different sorts of learners. Her material is a mixture of video, text, PowerPoint presentations, and audio. "I realized that the majority of people expect to see video," she says. "I was able to control my students' expectations because I'm not convinced that certain subjects are suitable to film ."

In addition, she hosts online discussions but she does not offer separate communities for her students. Being the mom of a 2-month infant, she had to get real with her schedule and plan her time accordingly. "I've just had LanguagEd for two years" she states. "And I've already developed eight courses. My focus has been on course creation and management and I would not have the enough time to keep up with the community ."

She developed and then updated her curriculums

The curriculums of courses are created by analyzing the subjects of the test. They separated each subject into instructional materials, after which she developed them based on current research. "I design and create classes, and also employ Sylvia an additional teacher of languages as well as an examiner to review each course," she says. "She remains in constant contact with teachers on Facebook via groups ."

Because the test has been changed three times during the 2 years LanguagEd is in operation it's essential that she constantly makes changes to her material and keeps it up-to date.

"I could change the course content based of the Basic Plan. This means that even after the courses are purchased, I can change and modify their contents in response to changes ."

The students of her class were informed her concern

No matter what an online instructor is teaching, Bruzzano advises that, just like she advises instructors check regularly their courses. "Go the extra mile showing you care about your students" she says.

After students complete the program The staff will continue to communicate with students. "They are awarded a formal certificate along with them a letter to thank our gratitude," she explains.

"We keep in touch with you and will determine whether they've passed their tests in addition again, to show that we're concerned."

Actually, the focus on the smallest things is precisely what Bruzzano considers to have been essential to the development of her company.

"I think it's essential to show that you're conscious of your students. It's the first step in understanding your own. The experience I had as the author of my content demonstrated that I was truly keen on the approach I used to create my instruction. In addition, the fact I could personally reply to inquiries and provide my students with useful information helped to build trust among students. Myself ."

The trust that is engendered in students has led to the rise of advertising through word-of mouth. "We aid students in their decision-making process in order to identify the most suitable classes for them," she continues. "That might require a bit of shifting around, but after you've completed it, students will be competent in finding the best course that meets the requirements of their circumstances. This also implies that you don't try to make them buy things they will not need. This method might sound old-fashioned, but it's what does the best for us ."

 Reflection on the creation process

If Bruzzano examines the path she went through in starting her company, she notes that she wishes she had believed in her company at the very beginning.

The writer also determined to stay clear of becoming distracted by other responsibilities. "I have three jobs in three different organizations and am a writer in a popular blog, and I teach teacher education , and I speak at appearances and conferences. When I was pregnant and reached an exhaustion point I was exhausted." she says.

In comparing the online classroom to an face-to-face classroom She says that she does not experience the same connection to people that is created by face-to encounters. It's been able to recreate that feeling employing other methods, such as personal consultations with her students and in communication with students during the course as well as post courses.

Tips for those creating online courses

If you're an online education creator trying to grow the business that they manage, Bruzzano has some advice. "Make sure that you're the right person to write this material," she says. "I know this sounds somewhat old-fashioned, but you must be aware of the way you're teaching. If you fail, you'll be found out sometime later on ."

In addition, she recommends that individuals sign up for a few classes to learn more about teaching.

"Learning and the teaching" are two different concepts. It's possible that you're an expert in your field. It isn't a guarantee that you'll know how to effectively communicate your knowledge. Make the effort to learn how to teach ."

If you're intrigued by the story of Bruzzano about how he built an online company that's growing, you need to enroll in this course today.

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