What is a good Page Conversion Rate? Page Conversion Ratio?
Websites are powerful marketing tools that can generate new leads 24/7, even while you're sleeping in your vacation home or handling other non-sales tasks. One of the most important factors to get high results from your website is creating strong landing pages with high conversion rates. What counts as a good conversion rate for a landing page? Read on for a short but thorough explanation of the aspects that affect how potential customers come to your website and how you can encourage users to take the next action that leads them to becoming an actual lead or customer!
Are you aware of what you want for? Get it right here:
- Conversion rate formula
- Factors affecting conversion rates
- Tools to calculate the conversion rate
- Examples of optimal rate of conversion by industries
- How can you increase conversions on the landing page
- How can you generate more traffic to websites
- Other metrics that are important for your landing page
- Final
The conversion rate formula
Before we jump into the details of what constitutes a great landing page conversion rate it's important to know this formula to calculate this percentage.
(Number of users / Number of conversions)*100 = Conversion rate percentage ( percent)
The number of visitors may be something like:
- The number of times an individual page has received
- What number of impressions has a specific element on the webpage was exposed to
- How many viewers saw the ad paid for
The real "conversion" may be whatever you consider necessary to support your business's development, for example:
- Purchases of a new course
- Template downloads
- Form fills for more information
- Requests for a personal coaching session
It's important to remember that conversion rates are always described in terms of percentages. Our goal is to get this figure as high as it is possible!
In the coming segments, we'll go over how you can boost the conversion rate of landing pages.
Main factors affecting conversion rates
Knowing how you can measure and influence conversion rates will help you determine what an ideal conversion rate for your site. You can experiment with these elements in order to get better outcomes.
Referral and traffic sources
Website traffic measures how many visitors actually visit your page. It is important to analyze stats about unique users rather than the overall traffic, since you could have had certain people come to your site multiple times in a given time period. When you focus on the individual visitors, you'll be able to make a much more accurate calculation of the conversion rate.
Sources are where the website traffic comes from. For example:
- Social media platforms which direct you to your landing page
- Organic keywords from search engine optimization (SEO) initiatives
- Other websites that have your web site's name promoted, or hyperlinked to a webpage
Calls-to-action
The use of a well-crafted call-to action (CTA) helps visitors get to your desired action after they've landed on the page. A CTA typically serves as a brief call to action to get people to take the next step that appears as a button, or a hyperlink on your landing page. Some examples of great CTA's include:
- Book a call
- Your story to share
- Let us know more
- Get connected
- Discover how to proceed.
- Make an account
Jump Below for more information about the best way to determine which CTA works best for your audience.
Website design
- Colours, fonts, as well as other styling decisions
- Media like audio, images, and video
- Copywriting that appeals to your audience
- Page load speed (make it as fast as you can! )
- Secureness of the site
- URL size, and reliability (best to avoid using slugs with a shorter length where possible)
How do you calculate the conversion rate of your site
If you keep your website builders and marketplaces or CRM separate from each other, you'll need to rely on different tools and then calculate the conversion rate manually. Google Analytics is a go-to tool for marketers due to the fact of how easily it ties to the majority of websites, and how precise the information is.
Example of optimal conversion rates by industry
Semrush is one example of a marketing software that is able to determine the conversion rates of competitors. It's an excellent idea to monitor what your competitors are doing and the type of messaging they're employing because it's the most accurate depiction of a high-quality landing page conversion rate for your particular niche.
| Industry/Niche | Average Rate | Median Rate |
| Real Estate | 7.8% | 2.4% |
| Software-as-a-Service | 9.5% | 3.0% |
| Family Support | 9.0% | 3.0% |
| Home Improvement | 7.2% | 3.8% |
| Legal | 14.5% | 5.4% |
| Fitness and Nutrition | 13.2% | 5.6% |
| Finance & Insurance | 15.8% | 6.2% |
6 Ways to boost your conversion rates online
Testing A/B
A/B testing is an important procedure to constantly improve the page's landing. The way to do this is picking a minor detail such as the colour of the CTA button, the headline, or the location of the form fill area making variations of your landing page, with this element changed. Then, run all of the versions of the landing page for 2-4 weeks, and determine which site had a higher conversion rate. After the test period, go using the most efficient option.
If you are conducting A/B tests It is important to perform only one test at a time in order to have a permanent web page for control that's not altered, and be aware of the results in the future for further learning.
Differentializing calls-to-action
For example, alternatives in place of "creating an account" are:
- Sign up here
- Join us today
- Click to sign up
- Login
- Get started
Reducing website load speed
Google has a free tool named PageSpeed Insights to assist you in measuring your page load speed and find areas of improvement.
Cart abandonment emails
A variety of online shopping platforms and tools can help you identify when customers have put the product in their shopping cart, but have failed to complete the transaction. This is great low hanging fruit to target these customers to convince them to follow-through. The strategies to aid are:
- Offering a discount for their purchase
- Informing them about the importance of your offer
- The product in their cart has low inventory or limited edition status
- Adding information to contact you should they experience technical difficulties
If your leads did not add their email address into the cart as of yet You can try targeting them through web-based cookies.
Exit intent pop-ups
An effective method to boost conversion rates is to try to keep visitors engaged on your site. Exit intent pop-ups can be a form of online advertisements that are only displayed when visitors are about to leave the page. In these ads, you can include limited edition offers such as discounts, tours of your product, or free samples of your material to download. Even if the lead doesn't turn into one of your customers You can still make use of their email address to create a new nurture program.
Reducing the amount of field fields in forms
Having a contact form for your landing page vital if you want to collect contact information. In the wrong way, asking a contact to fill in too many details could discourage them from filling out the request (and thus you'll be losing out on this lead). Reduce the amount of fields to just 4 could increase the conversion rate by 120%.
How can you increase users to your site
We have mentioned before that your website traffic impacts the rate at which you convert. If you do keep the ratio of conversion at the same level, increasing your traffic on your website will allow you to earn higher outcomes on the desired CTAs.
The best ways to boost the traffic to your site include:
- Earning organic traffic through SEO. The writing of whitepapers, blogs, and glossaries can help visitors find your page through search engines like Google, Bing, and Safari.
- Advertise with paid ads on search engines or social media and point any traffic that is paid to your website. It is possible to apply conversion rate optimization to your paid advertisements as well.
- Share your content on social media in order for more organic traffic. Make sure to focus on the platforms that your intended people are searching for the latest news.
- Utilize QR codes during in-person occasions to sign up new members and create new accounts or book meetings for prospective leads.
Other metrics that are important that you can use to determine the success of your site's
| Metric | Description | Goal |
| Bounce rate | It measures how many visitors stay at your site after they click on it. If they don't stay long enough to see your site, it's likely the page's content isn't in line with what they expected from the referral source or there is a page loading issue. | As low as possible. |
| Time on the page | It measures how long users stay on your website. If they're not spending longer, you have content that isn't appealing to them, or is loading slow. | This should be as highest as is possible. |
| Referral source | Measures how many people are coming from various sources such as social media or other websites. | This can be used to figure out which channel to put more money to increase web traffic. |
| Mobile vs. desktop | Determines the proportion of users who visit your site via mobile, desktop, or tablet. You can also see which sort of device users are on. | Make use of this feature to improve the appearance of your website and load speed, based on common device types. |
Conclusion
Designing landing pages designed to convert well is important for generating an increase in return on investment. Being aware of what your competition is accomplishing in terms of conversion rates, and testing your own content for on-page use will help you achieve a conversion ratio that is appropriate and beneficial for your particular industry. If you are growing your company, make sure to regularly review your site's performance, increase visitors to your site, and conduct A/B tests to see which one is most beneficial for your target audience.