What is a Good landing Page Conversion rate?
Websites can become powerful marketing tools that can generate fresh leads at any time all the time, whether you're asleep, on vacation, or performing other tasks that aren't sales related. A key factor to get top outcomes from your site is creating strong landing pages that have high conversion rates. What constitutes a high landing page conversion rate? Read on for a short but comprehensive breakdown of elements that determine how prospective customers come to your website and what you can do to encourage visitors to click the next action that leads them to be a real lead or customer!
Are you aware of what you want to learn about? Jump to it here:
- Formula for conversion rates
- Factors affecting conversion rates
- Tools to calculate the conversion rate
- Examples of ideal rate of conversion by industries
- How to improve conversion rates on websites for landing
- How do you create more traffic to websites
- Other metrics that are important to consider for your site's
- Final
The formula to calculate conversion rates
Before diving into the specifics of the factors that determine a high website's conversion rate it's important to know this formula to calculate this ratio.
(Number of visits / Number of conversions)*100 = Percentage of conversion ( percent)
The amount of visits might be something similar to:
- How many views the page had was viewed
- What number of impressions has an element of the page got
- How many viewers saw an ad that was paid for
The exact "conversion" may be whatever you deem important to your company's development, for example:
- Buys from a new course
- Template downloads
- Formula fills out for more information
- Personal session of coaching
It's important to remember that conversion rates are always talked about as percents. Our goal is to increase this number as high as possible!
In the following sections, we'll walk through some ways to boost the conversion rate of landing pages.
Main factors affecting conversion rates
Knowing how you can measure the impact of conversion rates can aid in determining what the ideal conversion rate for your site. Try experimenting with these factors for better result.
Referral and traffic sources
Website traffic measures how many visitors actually visit your landing page. It is important to analyze stats about unique users rather than the overall traffic, because you might have seen visitors visit your landing page multiple times over a certain time period. When you focus on the individual users, you'll have more precise calculations of your conversion percentage.
Sources are the places where websites get traffic. Examples:
- Platforms for social media that lead to your website's landing page
- Organic keywords derived from SEO (SEO) efforts
- Other websites that have your web site's name promoted, or hyperlinked on a page
Calls-to-action
Having an effective call-to-action (CTA) helps visitors get to your desired action after they've landed on your page. A CTA typically consists of a quick prompt to encourage people to take the next step and it appears as a button or link on the website's landing page. Examples of excellent CTA's are:
- Book a call
- Share your story
- Let us know more
- Join the conversation
- Find out how to proceed.
- Create an account
Jump Below to learn about how to test which CTA is most effective for your target audience.
Website design
- Colours, fonts, and other stylistic decisions
- Use of media like images, audio, or video
- Copywriting that appeals to the people who read it.
- Page load speed (make it as quick as possible! )
- The security of the website
- URL size, and credibility (best to avoid using slugs with a shorter length when you can)
What is the best way to determine the conversion rate of your site
If you keep your website builder and marketplace or CRM distinct from each other then you'll have to depend on different tools and then determine the conversion rate by hand. Google Analytics is a go-to software for a lot of marketers because of how easily it ties with most sites as well as how reliable the data is.
Examples of the ideal conversion rates by industry
Semrush is one example of a marketing software that is able to determine the conversion rates of your competition. It's a good practice to monitor what your competitors are performing and the type of messaging they're employing as it will be the most exact illustration of the best site's conversion rate in the niche you're in.
| Industry/Niche | Average Rate | Median Rate |
| Real Estate | 7.8% | 2.4% |
| Software-as-a-Service | 9.5% | 3.0% |
| Family Support | 9.0% | 3.0% |
| Home Improvement | 7.2% | 3.8% |
| Legal | 14.5% | 5.4% |
| Health & Fitness | 13.2% | 5.6% |
| Finance & Insurance | 15.8% | 6.2% |
6 ways to increase the conversion rate of your website
A/B testing
A/B testing is a critical process to continuously optimize the page's landing. The way to do this is selecting a small detail, for example, the colour of the CTA button, headline, or even the place of the area for filling in forms and creating variations of the landing page with the element being altered. After that, test all the variations of the landing page for 2-4 weeks and measure if one site had a higher conversion percentage. When you have finished the time period of testing, continue by selecting the one that performs best.
In the course of A/B testing, it's important to always run just one test at the time, to maintain a control page that isn't modified, and also to be aware of the results to ensure that you can continue studying.
Differentializing calls-to-action
Examples of alternatives to "creating an account" are:
- Join here
- Join today
- Click to sign up
- Login
- Get started
Reducing website load speed
Google has a free tool called PageSpeed Insights to assist you in measuring your page load speed and identify areas for improvement.
Cart abandonment emails
A variety of online shopping platforms and tools allow you to determine when site visitors have loaded the product in their cart but failed to finish the purchase. It is a great low-hanging fruit to target these customers to convince them to follow-through. The strategies to help include:
- Promoting a discount on orders
- Informing them of the benefits of what you are offering
- Notifying customers that the item they have in their carts is low inventory or limited edition status
- Inputting information to reach you should they experience technical issues
In the event that your prospect hasn't added their email to their cart You can target them using web-based cookies.
Exit intent pop-ups
A great tactic to improve conversion rates is to try and keep your visitor engaged on your site. Exit intent pop-ups can be a form of online advertisements that are only displayed in the event that users are about leave the page. In these ads, you can include exclusive offers, discounts, product tours and free sample versions of your material to download. Even if the lead doesn't become one of your customers, you can use their contact information to create a new nurture campaign.
Reducing the amount of fields on forms
A contact form in your landing pages is essential in order to gather the contact details of your customers. However, asking your contact to provide too much information could discourage them from filling out the form (and consequently you'll miss the opportunity). Reducing the number of form fields to 11 from four can boost conversion rates by 120 percentage.
How can you increase traffic onto your site
As we mentioned earlier, the traffic you receive from your site affects the rate at which you convert. Even if you keep the ratio of conversion at the same level, increasing the amount of traffic to your site will enable you to achieve better results on your desired CTAs.
The best ways to boost your website's traffic are:
- Gaining organic traffic by means of search engine optimization. Whitepapers, blogs as well as glossaries could assist visitors to find your site using search engines like Google, Bing, and Safari.
- Run paid advertisements on search engines or social media, and direct any traffic that is paid to your website. The conversion rate can be optimization to your paid advertisements also.
- Post on social media to increase organic traffic. Make sure to focus on those platforms where your users are looking for information.
- Use QR codes at in-person gatherings to register new sign-ups, create new accounts, and book meetings to meet possible leads.
Other metrics that are important to consider for your site's
| Metric | Description | Goal |
| Bounce rate | Determines the percentage of people who stay on your website after clicking on it. If they aren't staying for long enough to browse your page, it's likely the page's content isn't in line with what they were expecting from the referral source or there is a page loading issue. | Reduce this as much as you can. |
| Time on page | It measures how long users stay on your website. If they aren't staying all day, it's likely that there's content that doesn't appeal to them or that load times are slow. | This should be as high as you can. |
| Referral source | It measures how many users come from different sources like Facebook or other sites. | Use this to determine the channels you should invest your money into for higher website traffic growth. |
| Mobile vs. desktop | It measures the percent of visitors who access your website via mobile, desktop, or a tablet. You can also see which type or model of device users are on. | Utilize this for optimizing your site's appearance and load speed, based on popular device types. |
Conclusion
Designing landing pages designed to convert well can result in an increase in return on investment. Knowing what your competitors are doing in terms of conversion rate and testing your own on-page content will help you achieve an effective conversion rate that is useful and relevant to your industry. As you grow your business, be sure to review regularly your website metrics, bring in new visitors to your site, and conduct A/B testing to find which one is most beneficial for your target audience.