What happened when Asha Downes came up with an organic hair-coaching business that is based on the science of self-acceptance |

Find out how Asha Downes turned her own natural hair-loving journey into an education-based coaching business which is founded on incredible gentleness in addition to scientific research and self-love.

As a child, Asha Downes dreamed of being able to have long hair. She enjoyed playing the hairdresser with her friends and experimenting with various hairstyles. However, she was told repeatedly that it wasn't possible to develop her hair's texture to the lengths she desired.

The world was transformed drastically after Asha was at the end of her teens. When she was browsing YouTube and came across another artist who had the same hair type with naturally, long hair. Although everyone said it couldn't be done his hair was healthy and healthy. Asha knew that if the person who created it could do it, she could too.

Today, Asha runs Naturally High Hair, a company that aids women to grow their hair with personalized mentorship and informative workshops . Asha was awarded the 2022 Fall Creator Fellowship, and we were wowed by her warm, holistic way of looking after her clients. Additionally, she's working towards the highest level of trichology certification to further enhance her knowledge in the field of her expertise.

This is how Asha changed her love for hair into a teaching and coaching business that's changing hairstyles of women -and their lives for the better.

A passion-driven business that is an innovative business with authenticity

Then, Asha began to research the advantages of hair that is naturally nourished. She wasn't the only one. Women from all over the globe were also sharing their experiences with natural hair care. The woman recalls "This was before YouTube was the commercial internet platform that it is today which meant that people were posting their recipes, tips experiences and trials."

"It was an eye-opener to observe an variety of Black women debating this topic in a group, and we're all across the globe. We all go through this journey, and now it has a name: The Natural Hair Movement."

If Asha was able to decide to tell her story, she discovered YouTube as it was where many others YouTube creators spent their time. "I joined the group," she explains. "I was unsure of what I was going to do. I just wanted for ways to be involved."

Through her YouTube channel Asha kept track of everything that happened when she started to disengage and discover how to take proper care of her hair. It was a personal for her and was her passion initiative as well as Asha determined to share the real her. People loved watching her videosand, over the years, her YouTube channel and Instagram account have grown.

"While I was capturing my journey in its early stages, I wasn't looking at the views or subscribers" she recalls. "It provided me with an opportunity to tell my story with my hair by showing it. A lot of people were intrigued and started to follow."

The reach of Asha on social media increased the process of creating content got more organized as she conceived of future resources for her users.

At the same time, Asha was working full-time as a freelancer while being a resident in various cities across Europe. Her search for hair-related work was at big firms However, none of them seem to be what she would like to feel.

Asha was a YouTuber just to share her personal experience. The videos she created in her upbeat, light design attracted the attention of viewers and she realized that she could have a real impact. The idea of monetization was for her to invest funds back into her fans and growing her expertise. She believed that this hobby was going to transform into an enterprise opportunity if she were able to devote her entire attention to the project. After that, everything was in its place.

Asha was on her way to the Caribbean as the pandemic caused the world to shut in. The world was in a state of lockdown. go and time on her hands the situation was like the perfect moment to get involved.

"There was no opportunity the front of me to pursue something that I was convinced of. The moment that lockdown took place was when I got that chance to me that I decided that I would create my own chances."

So Asha started to perform her work.

The potential of a simple launch

Asha had originally planned to offer physical haircare products, but a mentor looked at her website that was an enormous one, and recommended that she instead offer custom consultations. That advice, combined with difficulties sourcing supplies in the midst of a worldwide pandemic resulted in Asha to embark on a journey through the internet.

Her first offering was a 1:1 regimen-building consultation. The client was not sure about the reaction from her customers to her service and that's why she designed a straightforward launch strategy. She created an Typeform application, and published it on Instagram and included a brief description of her coaching service.

"I shared what I was working on and encouraged applicants to consider applying," she shares. "I received over 200 applications. The applicants were only seeking to have me coach them and don't have to make a payment, however they gave me their email addresses and discussed the hair issues they had. After that, I contacted them with a link to book."

It's a great approach to examine the idea using the least amount of expenditure. Asha created a product that was reasonably priced and measured how much interest she received from the intended audience of clients.

By using the software, she learned the needs of her customers through their own words, and increased her list of email subscribers. They who thought that they were a perfect match became her first customers as she proved that this idea could be viable prior to making endless efforts and spending money to launch a huge campaign.

Asha began to meet with customers, but she realized that the demands of clients' deeper than just recommending products or formulating customized hair care regimens.

"I discovered that this job requires more than simply picking out items and designs. It requires you to think differently."

"There's there is a significant connection between self-acceptance and the development of your hair, which is healthy and long in the beginning. Your hair remains alive until it is damaged. It's a dying fiber. It's unrevivable. Therefore whatever you do to your hair's hair's memory is going to affect its future."

As a result, Asha changed her approach to more of a holistic style and a greater focus on acceptance of hair as well as self-love .

"One of the fundamental concepts of my programme is the notion of absolute kindness. In order to have a gentle look in your hair, you must accept it. You have to be patient with it, and agree to appear in a certain manner. There's a link with self-acceptance that is radical and softness in preserving your hair, in order to make it expand more."

Being attentive to the feedback of her clients helped Asha develop the contents of her coaching program and define the structure of her business overall. As she was working with clients, Asha realized that one-time coaching might be helpful for proactive clients who already had a positive rapport with their hair. But, it wasn't effective for those who required more responsibility.

This inspired her to create the comprehensive program of coaching called Longer Lengths(tm) that provides ongoing help over a prolonged duration of time, while clients create healthy hair-related mindsets and routines.

In the present, longer Lengths(tm) can be described as her signature coaching service and is the main way she works with clients individually. To accommodate clients at all stages of their growth process Asha can also give clients the 90-minute Grow Your'Fro Long Hair course. .

Asha sells her on-demand crash course as an evergreen product so customers can get an instant win anytime, and she takes batches of lengthier Lengths(tm) clients a few times per year.

A carefully planned mix of options can be an effective option for those who provide training. Self-service programs are cheaper and flexible, giving customers the chance to communicate with the company before making a larger investment. High-end 1:1 services are perfect for those who desire greater personal interaction. Through both choices, you can reach many more customers in your desired market.

In the next installment, we'll look at Asha's strategies for Asha to conquer challenges as well as ensuring an efficient and sustainable business that's in line with her interests as well as the demands of her clients.

Asha's advice for freeing yourself of obstacles

Each business is prone to having its own challenges. But Asha has learned to handle challenges with confidence. The secret to her success? Find experts, overcome imposter syndrome, and lean toward your individuality.

Assistance from a friend can cut down time.

"I know that I don't have complete answers."

"I realize that I'm not knowledgeable about everything there is to know... talking to an expert can help me cut through the muck and avoid the time wasted. Therefore, I put an priority on having that knowing."

Do you need help with your business but aren't sure how to begin?

Searching for evidence that will help us face the imposter problem head on

The first step is to keep an optimistic record. "I keep a record of all the good things that I accomplish," Asha elaborates. "I can maintain a record of all my accomplishments. I can begin training my brain to be focussed on the positives in my own daily life."

To build your own record of success create a folder on your computer in which you save five-star reviews along with thank-you notes from customers. If you're struggling or doubtful, access your folder , and recall that you're a wonderful person.

The second method is to establish yourself as an the authority in your of expertise. According to Asha, "Another way to battle imposter syndrome is to be absolutely obsessed by what you're offering. I'm perfectly content to be captivated by an item in the sense that people find it somewhat odd. I've got a huge collection of data on hair. I'm always learning regarding hair as well as hair sciences."

Inquiring into your field and learning about the field will help ease the feeling of uncertainty. This can be done by doing your own research, practicing, or taking advantage of higher education credentials like Asha .

When she spoke with her accountability partner about the situation, they realized that the absence of any specifics meant it was difficult to shoot at the present moment. the film script was not fully developed, and its purpose was not clear. After she had defined the goals and re-viewed her video as she made changes and improvement and adjustments, the sensation that came with Imposter Syndrome dissipated.

Then, Asha asks herself, "How should I approach this project so that no matter how I feel those feelings, I'll feel relaxed? Why am I creating this film? What would I want viewers to do once they watch it? When I know that, it's much more easy to deal with whatever pain I'm suffering."

Imposter syndrome is a part of the creative process for all however it does not have to be the cause of concern. According to Asha states, "The great thing about dealing with this situation is that it can help you become a person who isn't afraid to leave in anxiety."

Be aware of the aspects that make you unique

Take advantage of the qualities which will help your business be noticed as an innovative. A person who has an exceptional skill or experience can distinguish you from your competitors and help connect you with more customers.

"Apply yourself fully to this task and then go for the best," Asha says. "And you are able to apply yourself in other areas , bringing your own approach to what you're working on. In my situation, I can also provide help with German and Spanish."

Asha can also be described as a scientist with a background that creates her own research-based flavour.

"Don't concentrate too much on the details of what your competitors in the space are up to. Find your own unique perspective and keep enhancing your weaknesses that enable you to stand out."

In asking for help in overcoming imposter syndrome by sharing your own unique strengths and abilities, you'll soon be well in the process of making a business is a pleasure to work for .

"Follow your heart's desire. I'm extremely happy that I've created this program that focuses on self-acceptance, compassion, compassion, understanding, hair science, studies in the field of cosmetics research as well as nutrition and accountability and styling as well as health. I've also put all that together to create one."

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