What happened when Amy Lang Made $113,000 Helping parents teach sexual Health
Amy Lang assumed that when she had children and had children, she would know precisely what topics she did with her son. was raising.
As a freelancer, teacher of parenting and sexuality for 17 years she was accustomed to talking about sexuality every day. She wasn't aware of how uncomfortable -- as well as ignorant- she'd feel when the time came to talk about sex and her child. "I felt embarrassed having "the conversation" with my son. I'm an educator for sex," she says.
Looking to learn how to be a trustworthy source for her child and her family, she started conducting research. She was able to draw on her education in applied behavioral science and was able to find out more about the best way to talk to children about sexual issues -- a conversation, she thinks, that's extremely important yet often underrated. "We all know that kids require emotional, physical and also social wellbeing. It's just uncommon to speak about sexual health issues due to the stigma," she declares. "We do not have enough information on the benefits of healthy sexuality as well as childhood the development of sexuality."
With her investigation led her to expand her toolkit , and she felt compelled to assist parents in this arena -- but this time, she offered online classes. The year 2017 was the year she created her first program, Birds and Bees Solution Center for Parents. The following year she introduced her second program, Preschoolers, Parts, Private Parts and Playmates. "My belief is that knowledge can be empowering," explains Lang. "The greater your knowledge, the more you know, the better a position to help your children ."
Her online courses make up 50% of her overall income. The first time she started an online course in the year 2017, the course has generated over $113,000 in revenue. The best thing about it? It's that she relies on her list of email addresses and the word-of-mouth method to promote these classes. "I do not have to be extremely difficult," she laughs.
"I'm earning some money while doing dishes."
While her success increased naturally but she had a plan for the steps she took. These are just a few instances:
Skip ahead:
- She is using HTML0.
- She builds an email database
- She utilizes social media as a marketing tool and is not used to sell
- She develops a membership course
- She creates an extra course
- She designs content via trial and the
- She analyses her target audience's wants and needs.
She is using HTML0.
Lang was in her field for over 10 years when she began the first online course. She's passionate about teaching on the spot, she also attends several live events, the idea of online classes seemed like an obvious progression for her company.
She also wanted to be able to connect with parents of children as well as those that interact with them, but she also wanted students to be able to learn from home; talking about sexuality is challenging for certain people, and Online classes offer students the privacy they need they can study.
The platform she chose to host her course instead of other platforms that offer online learning. "It was most welcoming and easy to use to navigate, and it also was the most cost-effective" she explains.
She constructs an email list
When Lang began online classes, her list of subscribers was already extensive. Mailing list with more than 17,000 members.
The method she used for the creation of the majority of her mailing lists was simple. When giving live lessons students would be handed an QR code which led them to her page to sign up for her newsletter. Or, she'd move an iPad throughout the classroom to make sure that the students were able to manually input their email addresses. It was an excellent idea to ask for email addresses at the beginning of her sessions, when her students were engaged and interested in learning more.
Meanwhile, she's continuing to collect emails via live events as well as on her website. In her navigation bar it has a button that reads "free tips. If you click the button, they're taken to a page where you can input your email address to download the freebie Seven tips to have great Birds & Bees Talks. You'll receive this freebie via mail. This is also a call to action for the school she runs.
While she's got a large mailing list and has a large mailing list, she reminds online course instructors that this did not happen in a flash. "I've been in this business since 1997," she says. "That's 11,000 people every year. I'm not new at this. It takes a lot of time to develop a winning program if you don't already have a strong foundation."
She leverages social media to market but not to sell
Even though she has a YouTube channel that has about 850 subscribers and an Instagram account with more than 4,500 followers, a facebook page with more than 10,000 users as well as a Q&A-style podcast, she claims that her email account has the greatest number of sales. Actually she does not use social media for selling her classes, she just relies on her email list. "It's way more personal when you are notified via email. That's the truth," explains Lang. "Social media is primarily used as a marketing tool, and not for sales. In my world ."
Even though Lang isn't dependent on social media for the sale of her courses, she does find that the channels are useful for marketing the courses she offers. In order to make them easier for users her posts are identical across all the social media sites every week. Additionally, she schedules her posts prior to the time. Each piece includes a call to take action. she invites readers to join the newsletter and to book an appointment with her -- which she humorously names"a "Quickie Consult,"buy an online class, or even invite her to present an in-person seminar.
Although she doesn't have communities that her children can join but she has an atmosphere of belonging thanks to her social networks- especially through a program she runs known as "Help Another Parent. The program Lang will ask parents questions and allows the group to provide helpful and kind suggestions. "I am a regular player, and a lot of them are great at providing advice to parents," she says.
Lang suggests that course designers make sure that their social media posts are tailored according to their users' needs. In addition, taking into account marketing using the correct mindset is essential.
"Believe that the information you're providing can be beneficial."
Apart from her social media accounts as well as her mailing list, her fans have grown organically through word-of-mouth The majority of people who have gone to her live events or the online courses have passed on the word to their fellow teachers and parents.
She creates a membership course
She serves two main audiences the parents of children who are between 5-12 years old as well as professionals who are predominantly educators in the early grades of elementary schools.
The program is designed for parents. Birds & Bees Solution Center for Parents operates as a membership site for $89 USD annually. It was an experiment until she settled on this number; she wanted it to be the most affordable she could. "I do not want to be a lot of considering it," she says. "I prefer to have simple." simple"yes ."
Lang describes this class as"library" in the sense of "library," which refers to a collection of information including documents, handouts and other videos and videos, webinars that are topical along with other materials as well as weekly classes referred to as "Hump day half-hours.' The sessions consist of 10 minutes of teaching and individual guidance. "These sessions are among my top things to do, since they're live, which means I'm able to engage with my students."" Lang says. Lang.
The course was designed by the instructor using a library-style format because typically, parents only have just one request. Instead of having hours hours of information to read through in order to have your question answered Students can use the library to pick and choose the content they wish to study. "With libraries, you don't need to worry about you're getting the right material to your level of education or your research, as it is," adds Lang. "People frequently tell me often, 'Thanks for this. It has made the whole process so much easier' .'"
The material is created and improved to meet the needs of students on an a regular basis. "I am able to assist hundreds of parents, and they don't have to show up in any way," she says. "It's only one benefit of having a website that offers membership ."
She's created an additional course
Alongside working with parents, she also engages professionals usually early childhood teachers in order to address the issue of preventing sexual abuse.
The third course, Preschoolers with Private Parts and Playmates is geared towards the same group of kids. In this class, she will provide information on sexual conduct in children, including what is normal and not, and how to tell if a child needs help.
Additionally, the course offers companies with an easy option to recruit her. "Some organisations are unable to hire me on their staff," she says.
After students have completed the course, she does not offer them any additional services. Her goal for 2023 is to put more effort into promoting an "I'm a quickie consult" or an electronic book Sex Talks for Tweens on What to Say and How To Say it.
She creates content using trials and errors
It took Lang a few months to learn the art of creating content for her online course- and the process involved a ton of trial and error. Actually, when Lang thinks about her journey to create an online course, the most challenging part was coming up with the perfect length for the course, and how many documents should be provided (and how they would help) as well as the kind of content that resonated best with the audience she wanted to attract.
Upon reflection of Lang's course in the process of creating, she wishes that she had conducted an audit following the beginning of the year to check the content that was liked by viewers in addition to making adjustments in response to comments. Although she's changed her content since then, she believes that the feedback process will help you grow as the creator.
When she first started she produced videos that ran for hours to her classes -- before she realized that it was way too long. Her videos are now smaller and simpler to comprehend, since her audience is made up of parents with hectic schedules and not a much time. "I am looking to design something that is simple and easy to understand," she says.
She doesn't have anyone that aids her in the creation of new content. Rather, she says she is a book reader, stays up with research and let parents' worries to guide in the creation of new content. She also has colleagues she talks to who can help to develop ideas and provide her with help.
She's able to identify her viewers' wants and requirements
If you are thinking about starting an online-based course, she recommends that designers identify why they wish to develop the course. They can then establish a goal-oriented target for the course which will allow them to begin by tackling smaller steps.
Lang emphasizes that it is important to know what the target audience wants and requires. "What you believe they would prefer and want is not necessarily what they really desire and want," she explains.
In order to determine the wants and needs of your target client, Lang advises that creators request their clients to complete a survey and then use these responses as a guideline for in the development of online training courses. "Be perseverant and keep in mind that this isn't just about your company. It's all about the people you serve," she says.
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