What happened when Amy Lang Made $113,000 Helping Parents in teaching Sexual Health
Amy Lang assumed that as a parent that she would determine exactly how she could discuss things with the son she had.
Employed as a freelance teacher of sexuality and parenting for more than 17 years, she was prone to talking about sexuality every day. She didn't know the degree of anxiety and confusionfeeling she would feel each time it came time to discuss about sex and her child. "I am embarrassed that I had "the conversation" with my son. I'm a teacher," she says.
To find ways to be a trustworthy source for the needs of her children, she began doing more research. Her background was in applied behavioral sciences as she learned the best ways to speak to children about sexuality, a topic which she believes is crucial, but often overlooked. "We recognize that our children need to be healthy in their physical, emotional and social health, yet we don't discuss sexual health issues due to it being thought to be taboo," she claims. "We don't have enough information on healthy sexuality as well as the development of sexuality in kids."
Based on her research findings, she was able increase her tools and was motivated to help parents and their children in this field -- but this time via online classes. She developed her first class, Birds & Bees Solution Center for Parents. The following year she launched her 2nd program called Preschoolers, Parts for Private Parts and Playmates. "My credo is that information can empower," explains Lang. "The greater the amount of information that you've accumulated and the greater your knowledge, the better in a position to be there for your children's ."
Presently, her online courses make up 50 percent of her income. After launching her first course in 2017, her course has earned an estimated $113,000 in revenue. What's the most exciting aspect? The whole thing is built upon her email address as well as word-of mouth to help promote these companies. "I needn't work extremely hard," she laughs.
"I'm making money when I clean the kitchen."
While her achievements increased the woman was conscious of the steps she made. These are just a few of them:
Skip ahead:
- She is using HTML0.
- She builds an email-list
- She makes use of social media for marketing, however, not to promote
- She has designed a members course
- She develops an additional course
- She develops content through trial and error
- She considers the requirements of her intended audience as well as desires.
She makes use of
Lang was employed by her employer for more than 10 years before she launched the first class online. She's passionate about teaching on the spot, and is a frequent attendee at many live events and workshops however, the idea of offering online courses seemed like a natural step within her career.
She not only wanted an opportunity to interact with more parents and folks that interact with children, she wanted everyone to be able to take classes at their own home. The topic of sexuality may be difficult for some people, as well as the online classes provide students with an intimate setting to learn.
She decided to host her class instead of using other online learning platforms. "It was very welcoming and seemed the easiest and also economical," she explains.
She creates an email-list
The moment that Lang launched her online courses Lang had built up an enormous mailing list which is currently populated by more than 17,000 people.
The way she chose to create the majority of her mailing list was quite simple. When giving live lessons She would provide her students a QR code, which would lead participants to her registration page for her newsletter. She would also move an iPad across the room to ensure students could input their email addresses in a manual manner. The way she did this was to solicit emails from students during her classes, right in the moment when her students were intrigued and curious about learning more.
While she's at it she's collecting emails via live gigs, and also through her website. On her navigation bar website includes a button which says "free suggestions.' When users click the button, they're taken to a page that allows users to sign up with their email in exchange for seven tips to have great Birds & Bees Talks. The freebie is sent by email. The email also contains an invitation to action to the school she oversees.
Though she's got an extensive list of mailing addresses, she also makes sure to remind online course the creators of online classes that this wasn't something that happened over night. "I've been doing this for 17 years," she declares. "That's more than 1000 people every year. This isn't something I'm new to. It's a lengthy process to figure out a winning path even if you don't have a huge platform."
She utilizes social media to market her tool , and not as a way to sell
Even though she has an YouTube channel that has more than 800 users, an Instagram page with nearly 4,000 followers, an Facebook group with 10,000 people in it, and an interview-style podcast she claims that her email lists have the best level of conversion. She doesn't actually use her social media to sell her courses -- just the email lists. "It's very private when you receive an email. That's how it operates," explains Lang. "Social media is just meant for marketing and not sales -- in my world ."
Although Lang doesn't depend on social media platforms to market her classes, she has found the platforms beneficial in marketing. For the sake of making it easier to share identical content across each social media platform each week. Also, she schedules posts in advance. Every article has an incentive to take action. Lang invites readers to join her monthly newsletter and to set up a one-on-one call with her, her witty name of a "Quickie Consult" take an online class and/or offer her a live class.
Even though she does not have any communities for her students to join but she has created an atmosphere of belonging via the social networks she has, especially by hosting a series that she refers to as "Help Another Parent.' In this program, Lang asks parents questions and invites the public to offer helpful suggestions. "I regularly have players and the majority of them have been very supportive of their tips," she says.
Lang suggests that course designers make sure that their material is tailored for social media to their users' pain points. Also, taking into account marketing with the right mindset is essential.
"Believe that the information you provide will be helpful."
Alongside social media along with her email lists, her readership has grown organically through word-of-mouth many people who taken part in her workshops in person, or attended her online classes are spreading information to other teachers and parents.
She creates a member course
Her primary audience is the parents of children from 5 to 12 years of age as well as professionals , who are typically experts in early education.
Her program is specifically designed for parents. Birds & Bees Solution Center for Parents can be purchased as a membership site for $89 USD per year. It was uncertain before she settled on the number; she wanted it to be as low-cost as she could. "I do not want to be a lot of thinking about the cost," she says. "I prefer to have a simple"yes ."
Lang describes the class as the course to a library of materials that include handouts, videos audio recordings, topical webinars, extra resources, as well as weekly sessions called "Hump Day Half Hours. The sessions include one hour of instruction and group coaching. "These lessons are some of my most popular events because they're live, and I can connect with my students,"" Lang says. Lang.
Her course was designed using a library format, because most parents come with just one query. Instead of having hours and hours of content to go through to get their one question answered Students can use the library to pick and choose the content they need. "With the library, you do not have to worry about whether the material is appropriate for your age or researching in general," adds Lang. "People tell me often, "Thank for this, it's made my life significantly simpler' .'"
The course is designed and revised to reflect the current course regularly. "I am able to help numerous parents and not have to be a member," she says. "It's just one benefit of having a site that offers the option of membership ."
She's created an added course
Alongside helping parents, she collaborates with other professionals such as early childhood educators to help in the fight against sexual abuse prevention.
Her second course, Preschoolers, Private Parts, and Playmates is geared towards this group of children. In this course, she will teach about sexual behavior among young children, including the typical as well as the less common, and how to determine whether a child requires assistance.
Additionally, the course offers companies with an easy method of hiring her. "Some organizations aren't financially capable to hire me," she says.
Once students go through her class, she does not try to sell them anything. But, her aim for 2023 is to invest more effort into upselling a "Quickie Consult or an ebook Sex Talks With Tweens What To say and How To say it.
She creates content using test and
It took Lang several months to get the hang of creating the content she would use for her online course, which required many trials and failure. As Lang examines the procedure of creating the course on the internet, one of the most difficult tasks was figuring out the best length for the video, what handouts to contain (and whether or not they really aid in the creation of) as well as what type of content was most popular with her target audience.
If you look at Lang's growth She would prefer that she had conducted an audit during her first year to see what was being watched before making tweaks in response to comments. Though she's modified her writing previously but she believes that feedback from users can be crucial to your development as a writer.
At first, she was producing videos of hours long in her courses however, she realized that the length was too long. Her videos are now less lengthy and easier to comprehend since her audience is composed of parents with busy schedules who do not have lots of time to spare. "I want to make something accessible and simple," she says.
There is no one who assists her in creating information. She states that she's a reader who keeps on top of research and lets parents' questions guide her in creating new information. She also has colleagues whom she talks to who can help in the development of concepts and offer help.
She's able to identify the needs of her audience and wants.
If you are thinking about beginning an online course company, it is suggested to consider the reasons they would like to make an online class. The "why" will assist in setting a target that they will be able reach in tiny increments.
Lang insists that it is crucial to understand what an audience wants and needs. "What you believe they need and desire isn't necessarily the things they actually want or need," she explains.
To determine the desires and desires of your target customer, Lang advises that creators ask their customers to take a poll using the results to direct the creation of their online courses. "Be perseverant and keep the idea in mind that it's not solely about your business. The focus is on those you help," she says.
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