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What Doula and Hypnobirthing Teachers Poppy Child Effects thousands of people online

May 18, 2024

Poppy Child, certified doula, hypnobirthing instructor, and soon-to-be mother of two, found her purpose in her own birthing journey.

In a reflection on the initial fears she had when she was pregnant for the first time in 2020, she began an exciting journey of self-education and discovery. "I went on a whole experience throughout my pregnancy, educating myself, and studying hypnobirthing methods as well as how to be active during labor," she shares. "I became really inspired and was able to trust more about my body and its capacity to perform its natural functions. ."

In this transformational period that Child realized her mission extended beyond her own experience. After the positive and empowering birth of her son, her perspective completely changed. "I was aware that I couldn't return to my former career of events management; I was meant to be a mother. work," she shares.

Although most people are scared of childbirth, Child believes that they are able to retrain their mind to be more confident in the body's ability to birth and the process of giving birth. "It's not the result of your birth, but it's how you feel when you go into the birthing process that is important," she shares.

In 2022 she began an online course known as BirthBox under her business name, Pop That Mumma, in order to assist women with overcoming fears of having children and tap into the inherent wisdom of their body. Since, she's impacted hundreds of thousands of women around the world.

But Child's success was slow at first, and came through consistent efforts, persistence and a sense of humour. The following is the story of how this London influential influencer from England has become an innovator in today's online childbirth education landscape:

Skip ahead:

She started a podcast.

After six weeks of postpartum, Child wanted to spread the message of how to be a strong birth experience. She wasn't thinking about ways to earn profits from her passion for creativity. She simply wanted to connect with people to share her learnings.

She opted to launch an online podcast in order to make her voice heard. After Googling 'how to start a podcast,' she simply followed the steps and began podcasting while breastfeeding--sharing tips and knowledge in a raw and vulnerable way. "I didn't have my doula or hypnobirthing qualifications as of yet," she shares. "I simply shared my experiences as a mother-to-be. That's probably what was a hit with the individuals ."

The podcast she was on, Pop That Mumma - The Podcast was becoming increasingly well-known and she decided to start an Instagram page in order to share her content on another platform. Every day the DMs were filled with posts about how her shares were helping people have better births.

She soon realized she had the chance to make her material into a business. "The idea of creating an online course began in my mind," she says. "I decided that if I incorporate everything I learned into a course, I could reach more people and impact more lives. ."

She came up with a technique and tried it

But, prior to launching her BirthBox application, Child dedicated herself to refining her approach. She conducted a live group course on Zoom for over a year and gathered valuable insights from real participants. This helped her to ensure that BirthBox wasn't just another course it was an experience that changed lives.

In a way, based on the experiences she had with her own hands She incorporated immersive components like guided meditations, breathwork and guided meditations into her curriculum, which eventually was renamed BirthBox. Although there are a few videos in the course however, the bulk of the material is presented via audio.

"The whole idea is that you can plug in the course when you get up, or during your commute to work and have this guiding voice throughout pregnancy."

The sales grew as time passed

While many creators have the expectation of overnight success, for most--including Child--this isn't the situation.

After BirthBox launched however, the sales weren't as strong. "I believed in what I was doing, but it was really slow in the beginning," she shares.

"I persevered," she continues. "I always believed in what I was doing and the significance of my work as well as the positive impact it could have ."

  Then, in June of 2023 her popularity began to build--largely because she was gaining traction through social media.

She has built a TikTok as well as an Instagram following

In the moment she started her programme at the time, she had an Instagram following of only 800 followers and had not yet created a TikTok account.

One thing which helped make her name popular was the fact that she posted her content on TikTok. Before utilizing TikTok her only method of communication was using Instagram and was struggling to grow her following.

Reluctant at first, she decided to see if she would have a better chance on TikTok. In less than a week her posts were receiving the same amount of views as those on Instagram. In a state of euphoria her, she posted four videos a day to TikTok and seeing amazing growth, even with some videos going viral.

The success she had on TikTok and the non-curated nature of the content created on the platform gave her an enormous amount of faith. "It opened up something inside me, and I began having more fun and my work began to improve more effective," she says.

In order to create content of high-quality, she practiced talking into the camera's lens like she were speaking to her best friend.

"I believe you should do this regularly, as it's a bit awkward when you look at the camera and trying to connect to it" explains Child. In addition, she wrote down her thoughts rather than relying on an outline. According to her, this makes people believe she is a subject matter expert.

When she began reposting her best-performing posts on TikTok on Instagram the following of her Instagram followers rapidly was growing. Within a short time she was able to grow her TikTok followers to 127.7K and her Instagram following to the tally of 189K.

She converted her followers to customers of her courses.

Many creators wonder how to turn their social media fans to buyers of online courses. Child was able to do so in three main methods:

First, she focused on creating fun, top-quality content on social media, which was packed with worth.

"Forget selling, and simply communicate your message from the wholeheartedness of your being and using the most genuine way. Provide them with so much worth that they are looking you up through Google in order to know the more ."

Then, she created an lead magnet and funnel; she offered a free birth plan template--something she believes pregnant people really would like. Through this process she's been able to collect the email addresses of people. She then nurtures the email addresses with an automated sequence which leads them into the monthly flash sales. "That's the one of my strongest strategies to date," she shares.

In addition, she frequently offers free masterclasses. These classes are hour-long courses packed with as much value as is possible and aim of giving people something they can learn that they could take advantage of during the birthing process. This masterclass gives her an opportunity to persuade many participants to register for free, and then let those hundreds of people help spread word of her work.

The central theme throughout each of these tactics: lead with value.

"This is my top tip to creators," she advises. "Don't be scared to give lots. It's important for people to leave thinking you're trying to aid people, and make them think about what you can do to give away. ."

She ensured she had an item of high-quality

According to Child the idea of having others spread the word about an online course is all about creating quality products. "You need to believe that you're making a difference and make sure you have a good product, because otherwise people won't talk about your course." the author says.

  Another way to ensure the product she created was of high quality was by analyzing the completion rate to determine whether she required modifications. "People must be finishing more than 80 percent of your course," she recommends.

The gathering of social proof will tell you a lot about the level of quality in your class, according to Child.

Her team recently built a 'wall of love' on her website to showcase all the stories, images and videos that stream through every day speaking to the power of BirthBox. These testimonials help prospective purchasers see the impact of her program, increasing her authority in the childbirth space and positioning her as an expert.

In addition, she believes pricing is an indicator of reputation. Since she was looking to reach the masses and make her courses affordable, she set the price so that it was affordable (PS65) but just a little more costly than her leading rival in the UK.

She refused to achieve perfection

While Child believes in the importance of creating high-quality content, she also encourages people to let go of the urge to make their course 'perfect.'

For example, despite the fact that she's got more money now and is able to redo her videos for the course using the production studio, she's needed to not play with her material over and over. When I look at the course content I imagine myself six weeks postpartum--just looking to pass it on," says Child. "I had no plan, I just wanted to create an educational course to help those who ."

"I have created BirthBox in the purest, most authentic way," she continues. "There is an unimaginable power around it ."

She distinguished herself from other educators for childbirth.

While most childbirth educators have their branding with soothing colors, Child wanted to step out of the typical childbirth educator box. "In the world of childbirth the people are comfortable with neutral colors. I wanted to challenge this and create something a bit quirky and unique," she says.

The company's brand is bursting with vibrant colours, like bright pink and purple. In order to find the perfect aesthetic, she collaborated with an expert in branding and tried about 20 different designs before settling on her current aesthetic.

She also chose a fun humorous business name, which she chose: Pop That Mumma. The name was the result of her previous projects that were creative. In the past, she ran a YouTube channel featuring vegetarian cooking called Pop That Veg. She also vlogged as an instructor in China and called that Pop That China. "The title is symbolic of a long time when I started new projects and being creative," she says.

She gave it all she owned

For Child, on-line courses offered by the company were crucial in helping her help her share her love of helping women to have a better childbirth experience.

"Technology has allowed us to be able to connect with so many individuals with our messages," she shares. "Before you might have had to rent the space and held the class to eight students then you're able to publish a quality TikTok video and share profound ideas in only 45 seconds. You can reach 2 million users in a ."

" gives you the chance to unleash potential, inspire individuals, and make a difference in the lives of others," continues Child. "If you have something amazing that you truly believe in give it to everyone in the world. ."

If you're looking to create an online course they should completely commit to the project. "Give the course everything you've got," she suggests. "Don't skimp on quality. Include everything in the design and do market research. Find out what the people you target ."

Do you want to share your experience with the world through online education? Begin today for nothing. You can join the people making a difference like Child.