What developers need to do to sell their App outside the App Store --
The shine of distributing applications rapidly fades when developers discover that online stores like Google Play and Apple Store take a chunk of the revenue.
The cost isn't an insignificant sum -- it's a staggering 30 percent. It's an amount that makes developers look for other choices. What's good for people that are in the same boat as you is that there are options to market your app for sale and not have to share the profit with mainstream media.
In this blog we will look at a method for developers to stay away from paying the 30percent fee charged by both the Google Play and Apple Store.
Let's take a dive.
Pros and cons of using Mainstream App Distribution Channels
Before we look at other ways to distribute apps we'll take a glance at how the traditional channels of app distribution work.
As we've mentioned before previously, Google Play and Apple Store take nearly a third of the profits of apps that's sold through their stores. But that's not the only drawback to selling through these channels.
A majority of the apps that are available use the distributors for selling their products. There's an abundance of apps distributed through just two websites. Another issue is what can distributors do to create a brand new app that stands out?
Aha! By advertising, of course.
In addition to the 30percent fee the distributors pay for advertising to ensure their apps' visibility. A case study has revealed that app users pay the full cost for advertising. The company had an amount of $10,000 and distributed the money across four different advertising network:
- Google AdWords
- Facebook Ads
- Twitter Ads
- Ads from iAds
The cost for each application was between $1.43 up to $5.36.
When we consider adding this expense on top of the standard distribution fee you can see the reason why developers are exploring other avenues. A few of the most popular applications, such as Spotify and Netflix are available on Play and the App Store. Instead instead of letting distributors manage the billing these apps have developed their own systems to manage their subscriptions.
Companies such as Epic Games have taken matters into their own hands and released the world-famous game Fortnite that is available to download from their site as well as through the Samsung Store. Through this, they've managed to avoid the massive 30% charge of major distributors.
The other advantages of selling outside of Google Play and Apple Store include:
- Alternative distributors don't charge an app listing fee. Third-party app stores can promote your product better because you stand a higher chance of appearing in an app of the day or as part of other promotions.
- Alternatives make more money than Google and Apple stores when app developers offer localized apps that target specific countries
There are many advantages to offer apps via Google Play and Apple Store. The stores are regarded by consumers as secure places to download and install apps as well, but they're also simple to deploy apps through the channels.
Spotlight: How an App Developer makes money from making money selling their app outside of the Big App Stores
The moment Christian Tietze started selling his items online, he was determined to earn money as well as have more control.
Tietze posted his findings via a blog post in his website. Tietze found a number of problems when selling on Mac App Store, including: Mac App Store, including:
- Revenue cost 30 percent (excluding VAT)
- You can't provide a demo
- You can't provide upgrade pricing
- It's hard to know people that are your clients
Then, he began looking at ways to market outside Mac App Store. Mac App Store.
"Distributing via using an App Store is convenient because anyone can access your products and download, update and download all at one time," Tietze says.
"On the downside, you lose more cash with every transaction. you're subject to the strict implemented App Store Sandboxing policy, you are not able to create deals - and, if Apple closes your account, your company has been effectively shut down.
"This doesn't happen all that often, however it could be possible. "
Tietze says the developer (and numerous other independent developers) distribute their applications through their own platforms. Tietze makes use of the platform to promote his app as well as provide him with the ability to bundle sales, discounts, as well as an API for stores that's specific to his needs.
" offers a test storefront on the web and from inside the app to test on-the-go transactions. That's very convenient to see whether your payment method works, and if your app shifts from "locked" and then "paid," he states.
The Wrapping up
In terms of the applications and distribution choices to developers, it's obvious that the times have changed.
Two major gamers in the app game, Google Play and Apple Store had all the chips. If developers were looking to offer their apps an opportunity to succeed, they had the option of spreading their app across these platforms and pay a 30 percent fee.
The developers are however getting back in charge of their software and revenue streams.
If you decide to use a full-service provider selling the app on your website, or distribute them through other stores or storefronts you have a variety of choices to promote your product. If you're looking to connect with people in difficult to reach segments, you can offer your app to them internally or provide it as a single-click download option There are numerous options to select from.
Keep in mind it is true that Google Play and Apple Store have been a huge success due to the fact that millions of people around the globe are affixed to these platforms. But, given the number of apps that are downloaded from other distribution options every daily It's clear that people can be flexible when it comes to finding which apps are best for them.
Check out how easy it is it is to transform your site into a shop by using Examples. By using the example that are provided, you can build a variety of dummy stores in order to gain a feel for the tool's capabilities and capabilities. Store Builder API. These examples contain or include hyperlinks to documents or code-pen examples of codes.
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