What can you do with free course Content to Grow Your Businesses --

Many customers expect the option to test before buying before making a decision. After all, most of us wouldn't drive off the lot with a brand new vehicle without going for the test drive before buying.

The same can be true to students who are thinking of taking your online classes. Even though youknow that your material is of the highest quality, a new customer might not be convinced before seeing it for themself.

In offering a small portion portions of your curriculum at no cost, you could offer prospective students a glimpse of your course before they make a decision to buy. If giving away the goods isn't your thing, don't worry it doesn't mean you're leaving money to be wasted. Actually, it can lead to an increase inrevenue through attracting a larger number of students to try your classes and then decide to purchase.

Ready to use free course content to strengthen your business's sales and grow? Here are a few ways to begin.

     Offer a sample lesson    

Let's say you sell online Italian lessons. It's possible that a prospective customer may not be sure if they'll find themselves motivated or engaged enough to stick to the lesson. If you offer a demo lesson of the beginner's class, students can make sure the structure of your course and teaching method will be a great fit with how they learn. After that, they'll be ready to buy the full program.

     Unlock a course for a fee    

If a sample lesson is the amuse-bouche students receive to give them a taste of your content the process of unlocking a paid course is like handing out an unpaid lunch.

If you've got a solid course catalog, opening up an entire course free of charge can be an effective way to familiarize students with your content before they purchase other courses. This approach also works well when your course is structured by a sequence: for example, you might start the course as the first in a series, then students can purchase subsequent courses to take their knowledge to the next level.

     Think beyond the sales    

Ultimately, free course content can also generate powerful word-of-mouth marketing. There's no way to know who may test out a lesson or offer your course to someone who becomes your next customer.