We are pleased to introduce Woo Express: A New Way to Start an Online Store

Jul 1, 2023

What exactly is Woo Express?

What exactly is Woo Express? We're glad you asked! This blog post will give an overview of our latest product and will hopefully address all questions you might have.

A screenshot of the Woo Express onboarding guide asking the user to describe where they are in their commerce journey.

The quickest way to start the store using

Two Woo Express choices based on the requirements you have

We'll dig into the details below, but the first point to be aware of is that Woo Express is a subscription option that permits you to start working on your store immediately, includes a collection of extensions essential to your store, it is operated by WordPress.com.

The very best of SaaS as well as open source

Woo launched this offering due to the fact that it provides the ideal combination of an A or B choice software as a services (SaaS) or an open source, standalone application. SaaS alternatives are the subscription websites, like Shopify as well as Wix. The open source options, including WordPress with , are free to use and the option to purchase.

Woo Express is fundamentally open source software, however it can be managed like it were an SaaS solution, which means it is possible to manage your site as a subscription, directly via .

Benefits of open-source software

Also, businesses could create backups that are portable, and use that backup to take their website to a new host in the event that they decide that they're not interested in WordPress.com hosting services anymore. The website remains unchanged, which reduces the inconvenience that a migration might bring.

Software that is open-source can also be more secure because it is made available openly the public domain so that others can be able to access, read, and improve and alter it. Since there are so many eyes looking at the program, issues can be discovered and corrected more quickly than other forms of software. Additionally, we're required to meet a higher level of coding, because weaknesses can be discovered more quickly when code is publicly accessible by anyone in the community.

What's different with Woo Express

Woo Express is a version of WordPress that includes the most important and useful features installed and pre-configured, and it runs in the cloud platform of WordPress.com and doesn't require a third party hosting plan as you typically do with WordPress.org. Woo Express is hosted on WordPress.com it comes with domain name registration as well.

A screenshot of the Woo Express onboarding guide that asks users to input key details about their business.

Why do you need Woo Express a subscription when it's free?

Woo Express is still the same as the Woo Express plugin, however hosting is also included. If you were to add Woo Express to an existing website, you would need to buy hosting from an outside provider such as Bluehost. When you use Woo Express, that hosting is provided by us and is what is the base for the cost for the membership.

But, Woo Express is still owned by you and you are able to make use of your backup site to change to a different hosting service at any time that is not easy to accomplish on SaaS choices like Shopify and Wix.

The advantages of WordPress hosting

We love all of our hosting partners -- they help us power 43% of the internet! But for those of us with less technical skills, switching between hosting providers' websites as well as your WordPress administrator may be difficult and confusing. When you use Woo Express, this back-and-forth is eliminated: everything is managed from your WordPress admin account. If you're a developer seeking more information on technical aspects, check out this blog post by our developer.

Woo Express with WordPress hosting also offers optimal security features due to the inclusion of Jetpack scan. Jetpack is a partner company to Woo and WordPress, and runs on WordPress.com also. This means that software updates for security are automatic and can be made as swiftly as they can.

The Woo Express trial is free

What do you need to look for in order to determine if Woo Express is for you

Woo Express is best for anyone who wants to start selling as quickly as is possible. It offers unmatched flexibility and is supported by the full WordPress ecosystem. It includes 43% of all websites around the globe.

A screenshot of the store creation loading screen in Woo Express.

The perfect match for medium or small firms.

Woo Express is great for startups, as well smaller and mid-sized enterprises seeking to switch to a platform that is more adaptable.

Grow your business by using Woo Express.

Woo Express is a great choice for scaling up into a massive store, as everything about it is flexible with regards to features and functionalities, all the way to hosting, security, and customer support. When you expand you will find a wealth of learning and development resources: community forums, WordPress-focused blogs Woo Experts and Woo support. Our third-party plugins and extensions also provide support for their products as well.

Great for test driving Woo with clients

If you develop WordPress websites and websites, the 14-day trial of Woo Express can be used to offer your customers a taste of without having to commit time to initial development. It is easy to set up a store -- complete with all the necessary e-commerce functions- for free, and allow your customers to get to know WordPress as well as themselves.

If your customers decide to use Woo then you'll reap the price savings resulting from bundle extensions, explained below.

What's included with Woo Express

Woo Express comes with a curated set of extensions that are made by and a few of our key suppliers. Each of the extensions has been developed to integrate with each other and they are frequently upgraded. With Woo Express, updates are automatic, so you don't have to worry about updating manually your plugins and extensions.

Priority support

Priority support is reserved for Woo Express users, and Woo customers who have bought an extension. Questions and issues will be addressed within our support queue and you will be able to communicate directly with a person in real time via chat or via email when you need assistance.

Themes for premium blocks

The new Site Editor built into WordPress allows you to build a stunning store without editing the code. In Woo Express on WordPress.com The new stores are available equipped with The Tsubaki theme, an entirely new block-themed theme designed specifically for . There are four other blocks to pick from and a range of designs to discover what suits you best.

Woo Express features and functionality

Woo Express offers a large range of features right out of the box to help you set up your items including shipping, tax and analytics, emails as well as employee accounts, just among others. In Woo Express, you can:

  • Customize your site's look and feel without the need for coding.
  • Make unlimited items and services.
  • Provide a flat rate, local pickups, shipping for free as well as live-rate shipping.
  • Automate messages to your clients about abandoned carts, birthdays, and other occasions.
  • You can customize your cart's check-out experience.
  • Sell through the most used social media platforms

Extensions that are part of an Woo Express subscription

One of the main difference between Woo Express is the bundle of extensions that is included in your Woo Express subscription. Extensions add additional features that are purchased separately and added to your website. Some of the extensions included along with Woo Express include:

Adding more functionality to your Woo Express store

Users of paid plans can access any extension in the Woo Marketplace, and can install additional extensions compatible with Woo or WordPress plugins outside of the Marketplace.

Where is Woo Express available?

Woo Express is available everywhere WordPress.com is offered.

Create Your Woo Express store today

Yes -- it's that fast. Sign up to your Woo Express account now and start building your store immediately.

 Have additional questions? There are a variety of resources to assist you: