User Persona: How To Develop The Right One For Your brand (3 Templates)

Creating a user persona is a crucial step to identifying and understanding how potential customers interact with your company as well as your brand.

If you're a business owner whether you own an SaaS company or produce online courses, you're always developing and selling your item or service to someone. However, to whom?

Perhaps you think that so long as sales are coming into the company, it's irrelevant which customers you have. But having a clear understanding about people who are purchasing from your company will allow to focus your marketing through social media, content as well as sales strategies, and help you expand your company more quickly over the long run.

Furthermore, if you intuitively understand your customers but what do you think of other employees who are part of your team? It is important to ensure everyone agrees on the ideal customer you want to reach and that everybody makes an effort to communicate with them.

What if the people you're spending time currently aren't the most profitable ones you can get? It could be time to alter the way you approach business However, you'll know it if you take the initiative to find your true target customers.

In this piece we'll go over the reasons for the creation of a buyer persona is crucial and provide the specific steps you need to take in order to develop a buyer persona which is suitable for your needs. Plus, you can use our templates for free to with the process.

Skip ahead to a section here:

•         What is a user persona?  
•         Why is my company in need of users?  
•         What should my user profile include?
•         Five steps for create the ideal user

1.             Explore your current customers
2.             Leverage your analytics
3.             Play around with the concept of the marketing of content
4.             Brainstorm together as a team
5.             Follow the user persona template

•         3 persona templates for users to guide users through the process
•             User Research Guide and Template
•             Users Research Survey Template
•             User Persona Template      

What is a user persona?

A user persona (also called a buyer's persona or a the customer) is a description of your ideal customers based on existing data as well as your plans for the future of your business.

Very rarely do audience personas fit existing customers exactly. The majority of the time people's personas have a similarity to your existing customers however, they will also allow some room for inspiration and improvement.

Why does my company have to hire user persons?

It's an excellent idea for any business to figure out who their potential clients are for several reasons.

First, you want to create internal alignment within your team. The customer support, marketing and sales teams should be in the same boat when it comes to exploring the same group of customers.

It's also more effective to ensure that your efforts are focused to a singular direction. It is important to not invest into marketing strategies or campaigns that have conflicting goals. Similarly, you want your UX designers to have specific examples of user behavior to consider when creating workflows. Otherwise, you risk making your web or app experience unoptimized for a part of your target market.

What should my user persona include?

Like you can see, every user persona is different as it responds to specific queries that are posed by your business's operations, sales procedure and future plans.

However, there are also famous user persona templates that you can take as a base and adjust them in accordance with your requirements.

Here are a few sections you should consider including on your user profile:

• Demographic information. Think about what age and gender you're trying to provide to. Where are they located? What is their job in? What is their salary and educational levels?
• Psychographic data. Highlight the key elements of your user persona's personality. What are their interests, values and attitudes? What are their interests as well as any other noteworthy characteristics?
• Problem/solution data. What issue is your intended public currently facing? What is it they are looking for? What are their wants, wants and fears?
• The brand narrative. While data provides some clarity, it's sometimes difficult to recall. So consider weaving all important data points into an overall brand story which is a story that's semi-fictional about your user persona.

      A few brands have found they benefit from having bad user profiles too. Also, knowing who you shouldn't sell to might be equally valuable as knowing which customers to concentrate on.  

5 steps to creating the perfect user persona

When it comes to making a buyer persona you should try to include the historical data of your customers as well as your own idea of the future.

It's equally important to work through the process as a team, record the contributions of others and ensure everyone is aligned with the audience that you'll work with moving ahead.

Unsure of where to begin? Below are the steps to create the perfect user persona for your brand.

Find out about your current customers

Customers you already have are an incredible source of details. Chances are, they are also much closer to ideal customers than you might think -- they are currently shopping with your company! So understanding them better and being aware of their preferences can result in a great basis for the persona you create for your users.

If you're looking for specific information on how to research your current customers The most comprehensive workbook in this topic is the Users Peoplea Notepad by Character Designs.

Discover what customers love about your product the most, their dislikes as well as what they'd prefer to have in the future. Ask them how you can enhance your product or service to make it more effective. Find the similarities in various conversations.

  Towards the end of this article we have a few templates you can utilize to investigate your existing clients:  

• Users Research Guide & Template It will guide you through the procedure of finding the users of your site.
• URC Survey Template - you can use this survey template to get information directly from your customers.

Leverage your analytics

Listening to your clients in person is helpful However, it is equally valuable to look at actual data points as well as observing how your clients behave when they are in actual situations.

The use of data to better understand current customers has been described extensively in the book entitled"Data-Driven Personas by Bernard Jansen, Joni Salminen, Soon-gyo Jung and Kathleen Guan.

The key data you should look at is what kind of details your customers require prior to committing to your solution? Do they primarily worry about price, feature set or the testimonials? Are they buying the product by themselves or seek customer support prior to purchasing? These and other similar findings can help you understand your customers their psychographic profiles in terms of wants concerns, wants and needs.

Experiment with the marketing of content

If you're unsure if your current buyers are your best customers, conduct a couple of tests to determine the type of audience you're after.

Begin with a few ideas, then create certain content marketing tools (e.g. articles, landing pages and ebooks) and get traffic to them through direct marketing campaigns (e.g. advertisements) to these pages. Find out which group is most responsive and double down on it.

For further information on how to make use of content marketing in a strategic way look up The Complete Guide to Content Marketing Strategy by Lazar Dzamic and Justin Kirby.

Think about ideas along with the team

The internal alignment of your team is crucial in determining your target customers. There is a good chance that teams are aware of the issues that they encounter with customers , and are able to comment about the accuracy of the proposed user personas.

Begin with brainstorming then gradually incorporate your studies, analytics and marketing into the mix, becoming more specific with each step. After you've reached a full alignment, you should have an ideal customer persona that you can explore.

Utilize the user template

The  user persona model in the past, including psychographic, demographic and information on problem/solutions along with branding narrative.

We've also included a user persona workbook template for no cost in the following section. Just fill it in using all the details you've discovered so far and begin using your brand new "User Avatar" to better-serve your clients.

      TIP: If there are any kinds of users aren't ones you would like to deal with then you could create the negative persona of users too.    

3 U template personas to guide you through the procedure

Three templates are available that you can use to create your personas following the steps above.

(We make use of some words audience and avatar as synonymously as users and avatars of users.)

Users Research Guide & Template

This guide will guide you on the best ways to pose questions and really pay attention to the viewers.

Listening is about being intentional about the information you're trying to learn. Keep this in mind as you ask yourself questions. what can you do with this knowledge to inform all aspects of your business?

Users Research Survey Template

This list of questions will allow you to understand your audience's struggles and wants. Make use of this data to aid
  craft your buyer/user personas

User Persona Template

Use this workbook to as a template to start creating your personas for users, which we prefer to call Avatars of the Customer. Avatars

      How can you improve your product by incorporating user profiles    

If you're running an online course (or any business, in fact), you probably already are aware of the issue your customers are facing and want to learn more about (e.g. how to write better press releases). ).

However, there could be too many different customer segments to focus on, so it could be that you find that focusing in on the ideal customer will be more efficient rather than trying to concentrate on every single person.

The thing that makes the user's work easier is having all your course-related tools all in one location.

The platform is online for creating courses that has everything you need to create, sell and advertise your course inside the same user-friendly interface.

Creating a course on takes just an hour or that's why there are no programming skills necessary. Simply select a professionally-designed template, and then improve it using the drag-and-drop editor. It allows you to add any kind of file that you want such as videos to presentations or quizzes.

Begin today for no cost! You can play around and find your perfect personality in no time.