Updates to the's checkout flow New payment methods and global tax support
We've included Apple Pay, Google Pay, global tax support, and more improvements in the checkout process to create a better customer experience - as well as increase sales for you.
We've revised the checkout process to create a better user experience for customers and more sales opportunities for you. Here's what's new.
If you are selling digital goods your checkout process is the most crucial time to earn trust from your customers. This could mean the difference between a successful purchase and an abandoned cart. It should be simple and clear for customers to purchase your items - and it should be easy to set up.
In the spirit of achieving that aim We've introduced a variety of thrilling changes to the checkout process on our websites as well as embedded checkouts.
Updates contain:
The new payment methods are: Apple Pay, Google Pay and iDEAL
A streamlined, single-page checkout experience
Upsells that are more flexible and customizable options available at checkout
Additional global tax help
Let's dive into the details!
Your customers can now use Apple Pay, Google Pay, and iDEAL
We've added support to three new payment methods. If you've got Stripe connected to your account, users can pay now using Apple Pay, Google Pay as well as IDEAL. ( Learn how to connect Stripe directly to the account you have .)
Apple Pay allows users to store details about their payment by authorizing the payment using Touch ID. (Apple Pay is currently accessible to those who have an custom domain however it will only show for customers that use Safari as their primary browser. Keep an eye on us as we continue to expand this option!)
Google Pay permits customers to pay using any credit or debit card saved on the Google Account. (It will only be available for users who have Google Chrome as their browser.)
iDEAL can be described as a Dutch-based payment option that allows users to pay online by using their Dutch banking credentials.
An easy, one-page checkout experience
We've redesigned the checkout procedure to create a more user-friendly experience. Customers are able to view additional details about their purchase, quickly enter a coupon code, and more - all on one page.
Further details on the product: Now it's crystal transparent what customers are likely to purchase -- whether it's the quantity of lessons within an instructional course or the time of a webinar that's coming up.
Customers also have the option of choosing among plans(community subscription tiers, payment plans, month-to-month vs. annual pricing) from the checkout page. Customers don't need to hunt around for where to enter the discount coupon.
Address collection with structure If you are collecting customer addresses (for tax reporting and other uses ) Now, there's less typing for the customer, and you get standardized data.
The account details are provided upfront.Your customers can create or log in to their account in the middle of their checkout. This step ensures that they don't forget to set up passwords and are able to access your content, community and purchase. If you use embedded checkouts on another site, your embeds will be updated to reflect the latest checkout flow in the embedded modal.
Find out more about the customer checkout experience in this help doc .
Upsells that are more powerful, flexible, and customizable when you check out.
Upsells can be a powerful method to increase sales. Give your customers an exclusive discount for adding additional items to their purchase.
Let's take an example. For instance, suppose you sell an online course in design. On checkout, you might offer your customers registration for an upcoming live event with a discount. Customers are already purchasing something from you - what is it to offer additional products on sale, too!
Provide more information on the product you're displaying and tailor the copy to the specific offer. You can:
Create a subtitle as well as a title on the page for upsells.
Create a unique name and description for every product.
The dynamically displayed items at the time of check out. (If customers have already bought an item, they don't see it as an upsell offer. You can add as many products as you want to your potential listing of upsells.)
Find out how to add upsells your items in this guide .
Added global tax support
And last but not least, we've expanded our tax services across the globe. Taxes can be collected for 230 tax jurisdictions, which includes states in the U.S. and provinces in Canada and across every payment method. (Here is an complete listing of jurisdictions supported .)
Set up your tax collection details in your dashboard Settings in the section Payments. Learn more about collecting taxes with in this guideline .
These are additional useful information on global tax registration and filing EU TVA, and more: