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To find new customers, it's often among the most challenging and costly aspects of running the business. This is why returning customers are valuable as it is much cheaper selling to current customers rather than securing and turning new customers.

The loyal customers don't just make repeat purchases, they often talk to their relatives and friends about your company, which leads to referrals that result in sales.

What exactly is the best way to build customer loyalty online?

Created three extensions for your store online that will help ensure that your customers come back repeatedly.

 Let Shopping be fun by using Rewards and Points

 This is the way it works:

When customers complete an purchase, post a review, sign up for your email list, or join your membership program you earn points. They can later redeem these points towards discounts off their next purchases.

Through Points and Rewards you can customize how many points are earned per purchase, as well as the value of each points for discounts.

Suppose you award 1 point per dollar spent. If a customer makes a purchase of $50, they'll get 50 points. Then, you could set 25 points to equal an $1.00 discount. So those same 50 points could be worth $2.00 off a future purchase.

It's a fantastic way to make customers feel happy about buying at your store, as well as encourage your customers to keep coming back so they can use their points.

 Additional Marketing Options for Loyalty

• Set the maximum amount discount you can earn through points earned at the shopping cart, category, or at the product level.
• Points are awarded for joining a newsletter or writing a review of a product.
• Add points to previous purchases, so customers can start redeeming points to get discounts right away.
• Change the balance of points for a customer.
• Name the reward system you use and your points to match your brand.

The ability to alter the title of points your clients earn could become a very effective advertising tool. Imagine that your store online, Sugary Treats, sells chocolates and candies. It is possible to call your reward system "Treat Rewards" and call points "Treat Bucks."

The more unique and special the reward program you offer, the more your customers are likely to want to stay. The customization of your loyalty program will go along way in making your program feel exclusive and unique.

What about those who have been loyal for a long time? When you incorporate a rewards program to your existing online shop, you could add points to customers' previous orders, and they will be able to redeem discounts immediately. It's a fantastic method to delight and pamper your customers!

An incentive program for loyalty can increase your average life-time value of your customers. Your customers will also return to your online store instead of shopping at other stores.

 Reward customers for coming back with Smart Coupons

You may provide:

• Discounts on additional products following the purchase of one product.
• Gift vouchers after certain amounts are used. As an example "spend $250, receive $25 off coupon."
• Certificates to purchase gifts that customers are able to give to friends and family.
• Coupons that are available by clicking during checkout.
• Coupons based on URLs are shared via a link via email or on social media.

You can also set up a credit system where your customers can store cash in their accounts online. For example, someone might make a purchase of $100 and only buy a $40 product. They'll want to come back in the future to use the extra sixty dollars!

You might want to consider offering other payment options, however, because many of your customers are likely to want to save their cash on your site.

With Smart Coupons, you can also automate much of the time needed to make coupons. It is possible to create thousands of coupons on a regular basis, then email them out to your customers, then add them to your online store and then export them into CSV files that you can give to your other business customers or other partners.

It is an excellent way to both increase the loyalty of customers and increase average transaction size.

 Improve Customer Retention by Using Mail Follow-Ups

The power of email marketing can be a great way to connect with customers, and also encourage purchase repeats.

Follow-Ups provides all the same features you would get from a traditional email system. You can:

• Automate your email marketing.
• Schedule emails in advance.
• Import emails lists.
• Use merge tags and custom variables to tailor your emails.
• Make newsletters available.
• Design templates.
• Segment your email list.
• Keep track of your email's metrics such as clicks and opens.

The Follow-Ups extension takes it one step further. Since it is seamlessly integrated with  other extensions, it will increase the efficacy of the other extensions, and also strengthen your relationship with your customers.

For instance, you can make use of Follow-Ups to design and distribute coupons customized to each customer. A coupon with their names on it will go a long way to make customers feel valued and valued!

It is possible to create emails which are activated based on the actions of your customers for example, a first placing an order. This is a great method to get customers involved at key points such as when they join a new membership or when they return to your store after an extended absence.

Follow-Ups also enables you to distribute thank-you tweets after a purchase, request reviews, and connect to your customers directly via Twitter.

Engaging through multiple channels helps improve customer satisfaction and help you attract new customers. With Follow-Ups, you can utilize email to enhance everything you do with Smart Coupons, Points as well as Rewards to watch your business grow.

 Increase Customer Loyalty with Three Powerful Extensions

The key to successful customer loyalty is creating value. It is essential that your customers feel appreciated and enjoy the shopping experience with you!

Combining Points and Reward with Smart Coupons as well as Follow-Ups you build a highly flexible system that keeps clients engaged, connected amazed, and delighted.