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The company is located in Northern England, House of Malt is a family-owned company which has become one of the most prominent online retailers of whiskies and spirits within the U.K. It was established in 2015 as an independently-owned family company and has been in the position of running their operations online since.
House of Malt has a shop and retail store located at Northern England, though a significant portion of their transactions are done online via their online store. House of Malt currently delivers across their own U.K. and plan to expand their business internationally.
Woo was interviewed by Jethro Hazelhurst, House of Malt's Director of Ecommerce.
for Whiskey
House of Malt chose as their storefront online platform because they wanted to avoid the other platforms that are highly controlled They liked the fact that they could customize the Woo platform was, and were looking to be in the control of as much of their business online and operational aspects as they can.
Since the beginning, House of Malt has been working with Woo via Woo's Enterprise Ecommerce program, which has improved the flow of cash. Woo is a blessing to the company in numerous other ways, too: an increase in average order value as well as conversion rates and a decrease in time to make a deposit, from seven days to just one day have helped them make sure they have enough working capital for the expansion of their company.
Big wins
- The conversion rates increased and the average value of orders increased by 22% after implementing Apple Pay through WooPayments.
- The deposit time has been cut from 7 days to one day because of Woo Customer Support. Woo Customer Success team.
- In the year 2015, House of Malt was founded. House of Malt has grown to be one of three top online retailers of alcohol in the U.K.
Key Extensions
- WooPayments and Apple Pay
- PayPal payments PayPal as well as Pay Later using PayPal
- Searchinise
- The Storefront theme
- Google Listings and ads
- Klaviyo email marketing
Achievement in the wake of Brexit and Covid-19
Much like many British businesses, House of Malt was subject to tax on exports imposed by the Brexit law. Due to the issues that resulted and the need to adjust the business, they decided to change the focus of their business to customers in the U.K. Since then, they have grown to be among the top three firms in the U.K. in online whisky sales.
Following the closing of Covid-19, House of Malt was in a position to carry on its business despite the shut-downs, operating solely through their website.
Their physical location remains an integral aspect of their branding and provides unique experiences to clients that cannot be matched.
Data mining: utilizing data to help customers
House of Malt has a great understanding of the clients who use their website and that informs their web strategy.
In general, House of Malt serves four different customer segments.
- Anyone who wants to experience the latest products on our site.
- Customers who return to houseofmalt.co.uk to buy their favorite products and purchase similar items every time.
- Collectors who want to keep up-to-date with the most recent release and collection.
- Wholesalers who are unable to find an item elsewhere and who frequent House of Malt for repeat purchases, which allow them to replenish stock in bars and small shops.
This information can prove extremely helpful due to restrictions on advertisements that are displayed on liquor stores, which House of Malt combats with an effective email marketing campaign.
Increasing average order value by 22% when using Apple Pay and WooPayments
House of Malt offers a variety of payment options, including PayPal, PayPal credit card processing, and Apple Pay and Google Pay through WooPayments.
It was decided to launch WooPayments for Apple Pay specifically due to the amount of visitors they get on their site. Jethro said the fact that "The majority of the customers are mobile, and Apple users using Safari. It is easy to see why the conversion rate will increase because of the inclusion of Apple Pay. I can't think of a justification why it shouldn't. There's more friction. It's been a major change in the game to our advantage."
Since the introduction of Apple Pay, House of Malt has experienced an growth of 22% in order numbers, as well as the conversion rate has grown since they added other payment options.
"The more payment options we provide, the better 100%. Our conversion rates have increased as we added different payment methods. Making use of all payment options as well as WooPayments has seen an impressive increase in our business as time passes. There is plenty of reason to continue using it to grow." --" Jethro Hazelhurst, Ecommerce Director, House of Malt
Bringing whiskey across the lake
House of Malt is planning an international expansion plan, starting with to Europe and then the U.S. They're looking to locate the best shipping providers and also their Customs Logistics, in hope of providing the highest quality service to clients that purchase their products from outside the country.
With their new warehouse, House of Malt anticipates thriving when there is a high demand for quantities, like during the time of year which they're the busiest and a potential expansion into the global market.
The integration of more product as well as payment options
House of Malt is also working on expanding their catalog of products, and increasing the experience for users on their website and also establishing an incentive program for loyalty and subscription for their loyal customers.
They are looking for additional payment options that will better meet the needs of clients who prefer to pay. This includes expanding the buy now buy later (BNPL) options to encompass other providers.
Hazelhurst knows the benefits from BNPL: "The fact that customers have the option to purchase now and pay later will increase the price of their average purchase. All buy now options that permit pay later aid."
All in all, House of Malt has enjoyed a positive experience for its clients, and we're looking ahead to what's next.
"All you've done on WooPayments makes a great small effect" Hazelhurst said. "Somewhere in northwestern of England In a tiny little part of a town that is ancient. Our whiskey is getting into the hands of people who are using Woo."
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