Trigger Words: How to Increase Sales Using Trigger Words
The words that trigger trigger emotions and feelings in your intended people. In this article, we will explain how using trigger words in your marketing can help you in selling more.
Certain words can be considered fluffy Some words are snobby, while others call for the action.
The words that guide readers are referred to as trigger words. They make readers sit up straight and contemplate taking actions they may not had thought about. If you're a marketer or course designer Trigger words are among of the most powerful marketing tools available to your disposal.
The right trigger words can make a paragraph of copywriting and turn it into an intensely focused pitch that encourages people to click. Conversions range from clicking the "buy or purchase" button, to sign up to emails. Conversions can put money into the bank. Therefore, these terms should be studied.
In this article, we'll go over what we call the ABCs for trigger phrases, their purpose, and how they work, and how you can use them in the sales material to increase your sales. Here are some quick tips for those who want to get ahead of the curve:
- What is a trigger word?
- How do trigger words function?
- Three places to include trigger words to sell more
- powerful trigger words to make readers feel
What's a trigger term?
Trigger words are words and phrases that prompt people to take a key action--which is usually called an action that converts. Trigger words are called trigger because they trigger universal feelings as well as experiences. They can make you relive the feelings you experienced in moments when you felt a surge of emotion.
The most important thing to note is that trigger words are not special or unique terms. They're just regular English terms where they are used in context. "Only one day left" can be thrilling when you're counting the days to an upcoming vacation or when you're looking to get bargains on last-minute sales.
When writing sales copy, you set up readers' problems by using trigger words and phrases to identify the steps that will solve it for the reader. For example, consider this tagline to describe a drink that you have invented like: "Hot outside? Drink up your thirst with our new drink."
Then, you draw attention to a problem that's not being addressed (namely the fact that it's extremely very hot outside.) Then, you immediately describe the step you want your reader to do: quench their thirst by buying an exciting beverage. This doesn't feel invasive, provided it's done properly. Your reader won't think "arggghhhh the manipulative marketers" they'll just think "ooooh that's great, it's just me amthirsty--maybe just one ....."
It's how trigger words.
Why do trigger words work?
If you're reading either a book, or an article, each piece of text usually tries to teach you something--or to delight you. There's artistry and careful wordsmithing involved, but the text isn't trying to provoke a specific action. That's because there isn't a careful usage of trigger words in order to focus attention, explain an action that is crucial, and convince you to take it.
Sales copy is completely different, though. Each section of sales copy lays out a need and creates an emotionally resonant scenario which then encourages you do something that brings that scenario to life--or hinders the possibility of it happening. You're not teaching, you're slowly drawing your target towards the action you want them to take in the first place, then bringing that final hook through by using a trigger word or phrase.
3 spots to insert phrases to trigger sales
1. Your Headline:
Headlines are the biggest elements of text in a marketing asset. They're the most visible element of content you can incorporate into each ad. They're an excellent location to include emotion-driven trigger words, too as they can really pop into the eyes of people.
If you are advertising on billboards the headline is your largest text element on the image. In the case of social media ads, your headline is generally the headline on your photo rather than the caption. And for landing pages and articles, your headline is generally the text that appears at the top.
It's important to use sophistication and sensitivity when you use trigger words in headlines however. In certain situations, you'll need explain the issue beforetrigger words trigger the reader to take a particular decision. Starting an ad with "buy now" is a good idea If it doesn't land right, it's like suggesting on the very first date.
2. Your Subheadline:
Your subheadline comes followingthe headline. It's usually shorter, however it is still read by the majority of users. If you're looking to take a more gentle touch with the key words, this could be a good location to introduce some. The headline should have enough space to establish the mood in the first place, and you'll be able to seal the deal right afterwards.
Because subheadlines are small, you also have slightly larger space. When you write a headline you might only have room for "try our latest sandwich" but in the subheading, there's room to increase the size. There's room for something like this: "Want a meal that doesn't make you hungry? Check out our new sandwich."
There's more room to tell stories telling, as well as more room for trigger words, like "want," "hungry," "try," and "today." This is a win in our books. This is how we employed the trigger word in the heading of one of our latest Instagram ads:
3. Your CTA
Your call-to-action (or CTA) is a short piece of text which will inform readers of what they need to do following the reading of the ad. The words that trigger are particularly helpful when it comes to CTAs to convey the advantages of taking that crucial next action or the urgency surrounding this.
The tone of CTAs could range from a very direct "buy today," or a more subtle contact, such as "learn more." However, people want to be ruled by at times (so they don't get lost). Conducting precise CTAs are among the most important tasks we have as marketers. It is our suggestion to strive to create more specific CTAs as well as to include trigger words.
"Try an absolutely free trial" is more persuasive than "learn more," or "get half off right now" is more effective than "link in the bio." Therefore, try incorporating additional trigger phrases into your CTAs on social media as well as elsewhere--and you'll watch your sales to start to lift.
46 powerful trigger words to create a sense of security for readers
After you've learned the fundamentals about trigger words Here are 46 of the best trigger words that can be used to ignite six of the most important emotions in sales: trust, anxiety of not being missed out (FOMO) ease novelty, surprise, and trust.
Trigger words to communicate trust
The trust factor is among the most essential feelings you can be able to reinforce in sales writing, particularly in the case of selling expensive items. People want to know that the product that they purchase is of high quality, however they also need to feel that you, the seller have integrity. The words above will take you there.
- Absolutely
- Because
- Information
- Proved
- Guaranteed
- Reliable
- Research-backed
- Evidence-backed
- Leader in the industry
Words to trigger FOMO:
The fear of missing out is compelling, and marketers have been using FOMO to promote their products since the beginning. If you can communicate your product's quality well, then a little of FOMO can provide the exact push consumers need.
- Limited
- Expiring
- Nearly
- Deadline
- Don't miss out
- Take action now
- Be quick before it's too far
- Today
- Only
- Out of gas!
Trigger words to communicate easiness:
Many people are highlymotivated by the thought of jobs becoming more simple. The ease and convenience are the primary advantages of a variety of offerings and services -- including online training.
- Simple
- Fast
- It's not a problem
- Secure
- Effortless
- Painless
- Flexible
- The play of a child
- Piece of cake
Trigger words to communicate newness:
Ideas of newness and novelty are also effective selling tools--because they imply quality and trustworthiness. It's also possible to say "new" rather than simply "new," so try experimenting with different trigger words when describing forward-thinking products and services.
- Brand-new
- Fresh
- Shiny
- Unique
- Original
- Novel
- Current
- Disruptive
- Progressive
- Creative
- Forward-thinking
Trigger words to communicate the surprise
It's a great emotion to trigger in your sales copy, too. The reader is enticed to contemplate how they'll be feeling when they discover the details ofhow amazing your product, service or course will be, and increase their chances of being likely to buy. These are some words that trigger surprise:
- Mind-blowing
- Surprising
- Jaw-dropping
- Eye-popping
- Sensational
- Breathtaking
- Heart-stopping
So, what's next?
Once you've mastered all trigger words that will help you sell more, you're ready to create and promote your online course content. And the fastest, most efficient way to put your understanding of trigger words into action and build passive income is to create online courses.
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