Top 6 Traffic Sources & Sales Channels for Websites
Organic Search
If you were in a perfect world the world would be awash with people finding your site naturally. When they search for the subject they are interested in, your website would be first on their page! How do you achieve that? The best way to generate higher rankings in search is to produce lots of content that is keyword-rich for your website. If it's content on your website or blog posts it's essential to make sure you have lots of high-quality, educational content available-especially content packed loaded with keywords users are likely to use.
Create a regular schedule for your blog or create long-form content that can entice users to your site to create accounts or give out email addresses, and position yourself as an expert in your field. This will boost the rankings of your site's organic searches which will increase the number of visitors.
If you're using a Content Management System (CMS) such platforms are able to host and publish your blog posts and other long-form material. WordPress is still the most popular CMS on the market, but you can also choose one of the many newer options. For example, HubSpot's free CMS includes a range of integrated optimization tools.
Social Media
Social media is a necessity if you're looking to increase the amount of traffic. There are numerous platforms to choose from, but don't be intimidated. Select the platforms your audience is most likely to engage with and concentrate your efforts there.
- Twitter-- Around one-quarter of U.S. adults use Twitter and the number has remained pretty steady over the past few years. Twitter's short-message style tends to appeal to students, young, active technologically-minded people. That's one reason its success stories in advertising include so many B2B and SaaS companies.
- LinkedIn-- Don't just think of LinkedIn as a place to post job ads. Its market - educatedprofessionals of higher income include those who prefer to appear to be expert. They're interested in new software and industry trends that keep them on the cutting edge.
- Facebook(HTML0)Over 1.2 billion people use Facebook each day. If your program is designed towards people outside the U.S., keep in your mind that Facebook is increasing its reach across emerging countries as well as developing markets.
- YouTube-The average YouTube watch time continues to increase. According to Google Analytics. YouTube has more users aged 18 to 49-year-olds than every cable provider across the U.S., and people use it for an average of forty minutes on the site each day that's a lengthy time in terms of internet usage. Utilize YouTube to boost traffic when your application is focused on learning since users use it to learn about on cooking and cook, home repairs, the mechanics of cars as well as other topics.
- Pinterest-- If your product is designed for women, Pinterest should be on your radar in particular if it involves anything to do with popular pins like fashion, decorating, or cosmetics. Women are overwhelmingly Pinterest's base as per Alexa, the online analytics program.
Paid-for Advertising
Paid advertisement, also known by the name pay-per-click (PPC) can be an affordable and simple method to direct visitors to your website. Basically, the advertiser pays a preset amount every when a person clicks one of their advertisements. This is a simple method to attract genuine users to your site.
Google AdWords is the ideal place to begin. You can sign up for free; start small and gradually expand your budget after you've mastered the structure. They offer an easy walk-through for newbies at Adwords.google.com.
eCommerce companies can mail informative tips, email graphics, alert people about events, and encourage repeat buys along the way. It's a simple and effective way to ensure that your customers stay engaged throughout the buyer's journey, offering tiny nudges as well as increasing your touchpoints to keep them in the right direction for conversion.
Mobile Optimizations
Today the mobile device is more frequently used for accessing the internet than a desktop machine. Do you miss out on an opportunity to bring in greater traffic simply because your eCommerce site isn't mobile responsive?
Engage Customers with Comments
Marketing guru online Neil Patel built his business by replying to every post on his blog, every single time, every time. In actual fact, he estimated that by posting 249 comment the blog gained him 3,973 users, six leads from consulting in addition to a $25,000 company speaking contract.
