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The way Alua Arthur assists thousands of students re-discover the meaning of the death

Apr 1, 2023

Alua's story as a founder's true story began by taking the bus to Cuba. Soon after her diagnosis of depression that was clinical , and needing to leave her profession as a lawyer, Alua found herself sitting beside a person with cancer that had reached its final stage and was damaging the Uterus. It was quite a shock to learn the outcome from the discussion between them. Their conversation would impact the direction of her own life in a profound way.

"I had asked her a myriad of questions regarding death , the kind of questions that you'd hesitate to ask someone you don't know. However, she was willing and open to ask me questions. We talked for hours about the things she was afraid of her death, the things she could not bear having to leave behind, as well as her dreams of how she might have made things an impact on her future," Alua recalls.

"Coming off of this discussion, I kept wondering how I didn't engage my companion in meaningful conversations regarding death in my 34 years of life. The more I considered it, the more I was feeling like"I'm taking action to address the issue.'"

When she returned from her trip into America, United States, Alua threw herself into finding ways to aid people through funeral preparations. Since she was a lawyer knew that she wouldn't be working in social work or medicine. Though psychology wasn't the thing she was looking for, however, she was able discern the message to enroll in a course of psychology that was focused around the spiritual as well as death. After her completion, her brother at-law was diagnosed as being terminally ill.

"I could have helped him during the last two years of his life. I was there each day sitting on the couch, or sitting on the ground  while taking a nap or conducting errands. I also picked patients up from the hospitals taking medications and conducting the necessary research required" she said.

"I found myself feeling more and more frustrated because I couldn't find anyone I could get in touch with who could answer these questions to our questions or at the very least, someone who wasn't part of the circle of those who shared and validated the difficulties was going through might become. In those times I was certain, in the event that I did not have an answer then I'd need to find the decision myself."

The realization of this was the catalyst to the idea of Moving With Grace Funeral, a funeral doula's education and an organization to plan the final days of life that aims to improve and define the notion of death by using the personal experiences of the individual as the basis.

Alua has accepted over 1,800 students in the "End of Life Program" She has also accumulated more than 15,000 people who subscribe for her newsletter. Her earnings have reached $2.5 million in sales. This is how she achieved this feat.

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Her personal experience into the mission of her business

Since the beginning, Alua has been intentional in allowing the concept of Going With Grace to originate from her personal experience. It is her belief that regardless of all the individuals who attempt to distinguish the personal from professional they are both exactly the same.

"How you behave in your home environment is going to reflect on how you conduct yourself within your professional environment. It has always been my personal goal that I set out to address the issues I was struggling with in the final stage of my own personal life. Moving with Grace was born out from the fact that ."

Her personal experiences have enabled her to stand through the shoes of her customers without a doubt. She knew their requirements prior to seeing her product.

"The end-of-life process is extremely lonely. My primary goal was to make sure that patients do not feel isolated while dealing with their problems. It's not enough for it to be challenging regardless of the best doctors, and a fantastic assistance system - it's a tyranny ."

She adds: "The mission of Going with Grace is to help individuals find the answer "What should I do in order in order to feel at content with myself to live my life the way I do now and can pass with peace? No matter what one's response is, we are there to help them. Sometimes it's about healing their relationships , or facing their fear of death. At times, they're searching to set goals they want to live by. This is our goal ."

The message she sent was in line with her natural, personalized messaging

As she tried to put her unique voice into an effective strategy to market her business, Alua stuck to her home base. Her online presence was created for a specific reason which is to create the opportunity to people to speak about the subject of grief and loss with real authenticity.

"When I realized that this type of space was not being offered and wanted to help facilitate it because I knew that there was someone who was looking for this. It is possible that it is the one in a million but, surely someone had gone through the same experience as I did," she says.

"As the result of my way of thinking, my business was born in a natural way which is the reason people connected with it so deeply."

But Alua realized that her own messages could only last so long as they were coherent.

"When something sparks in someone's mind, it's something worth remembering. The magnitude of that spark does not depend on you but it's your job to ignite the flame. If you're passionately and honestly discussing the same subjects, you'll see them come back to ."

     In the midst of her debut rollout, Alua was in a position to recognize the importance of have authentic and genuine persona. At first, she was unaware of how she appeared within the media, but through identifying her voice and then developing the voice she could build up her reputation and increase her marketability.

"One crucial part of branding and marketing is to be authentic. My persona isn't one of gentleness and slow-talking However, people generally believe that we should whisper or tiptoe around questions of death and dying. Being unapologetic about my own myself, I attracted attention to the people in my life ."

At the time of her first posting videos, Alua posted one-minute video clips on social networks that were inspired by her experiences as a person and also her mission statement, as well as the course online she was beginning to design. Prior to this, Alua had pre-sold 57 subscriptions prior to when she started to design the course. In addition the list of her email customers that was 400 strong increased rapidly.

"I thought that perhaps 10 people would join. Then I realized I was the person who did to this ."

She clarified her course outline through a method that she has used in her own practice

After determining the target people she was hoping to reach, Alua started to wrap her head around the difficult undertaking of creating her first course online titled "The The Art of Dying'. As with many course designers, she formed a skeletal structure that allowed her to build modules in modules.

"It was very helpful to consider the various blocks of information that my students may require in the course. I would think"to me "Here's the basics. This is the next step. If we're here then what do we need be required to learn to accomplish the goals we have set? What do we need to learn?" It is important to keep the ultimate goal in mind for this class in mind prior to dividing the lesson into pieces that can be broken down into smaller pieces" she says.

The framework ultimately came into a practical way. This was the time when Alua was able to break the program into three fundamental parts. The first section lays the groundwork of what funeral doulas do? What are the responsibilities of medical professionals? What are indicators of the death of a patient? Why do that we must be aware of the demise of family members? The following segment will focus on the most fundamental elements of the death process, including funeral home funeral procedures and funeral ceremonies, legacies, and memorials. In the last section, it brings all the elements together in a manner practical.

     Alua is the creator of a range of classes that are based on this model, all which have a rate of completion of 76% , and an overall score in the band between 4.9 and 4.9 stars. The model she has developed is not possible without .

" is the only aspect that truly created my hopes into reality. In the beginning, I searched for the best online platforms that could be used for learning, but there was any way to make it easy or accessible enough. Since I'm an old-fashioned person, I'm not sure what I should do about changing my phone's ringtone. It was easy, yet extremely effective. It's how we got to the point which we're at now." She says.

Her real voice was integrated in her classes.

Alongside introducing this efficient course structure, Alua has been intentional in allowing her unique way of living to influence the courses offered online.

"I offer a wide range of stories about the people I've worked for, to allow my students to get to learn more about my work live. It's easy to talk directly to cameras, and I'm not too concerned about not letting my private life go in dark," she says.

"I consider that the online courses I teach could be amazing snapshots in the present stage of my career along with my persona as a human. I released 'The Art Of Dying' in 2018, after four years I could be an entirely different person than the one I was at the time. While designing my classes, I try to avoid restricting myself to the way I am feeling at the moment as well as letting give up the hopes of what the future will bring. ."

The community was her top priority when she was attempting to diversify her income sources

Alua has also placed great importance on community celebrations both inside as well as out of her program. With the help in study group, she's able of effortlessly increasing her income streams.

"One essential aspect about our classes is that we have all our materials available online. We also offer regularly scheduled study groups where students discuss topics through Zoom live in real time. Students can consider their discussion questions that keeps them interested but also help to build an even stronger sense of community. Students develop a bond with their peers, they build friendships. The place has been set up to allow students to participate in activities they'd do in any other situation ."

Then she adds: "I'm simply following the trails that point to the places that students are currently in. One of my students was engaged not long ago in a class, and seven students from their students from their online course were in attendance. This is for me an indication of the power behind the work we perform. ."

As well as her online learning, Alua has created various community-based projects that help her business model.

"Another important part of our revenue stream is our Death Doula Den -- It's a private community where members get together to talk about the process of dying and dying. Additionally, we host distinct Zoom meetings where we chat about "hot issues" as well as provide aid to those in need in a way" she adds.

"Ultimately we have communities for those who are seeking solutions as well as communities that want to know what it takes for them to aid others."

She was able to overcome the most fundamental obstacle creators have to

When looking at Going With Grace's accomplishments at present, Alua is very transparent about the struggles she has faced to conquer many obstacles throughout her journey as an artist but the challenges she faced have made her stronger on a as a person and a professional stage.

"The largest leap I've made was pressing"Publish "Publish" button in my very first class. The pain in my heart broke when I hit the button. My only thought of was"Oh the horrifying things I have done? What is it that I think that I are? Why is it that I am me to make a decision like this? ?'"

After a couple of years, Alua has a few tips she'd say to herself:

"The ideal thing to do is silence the voices saying, "It's impossible. "You're not enough. It's not enough. It's difficult to tell what you're doing.' Don't think about it and keep moving forward because there will be people all over the world who be in need of what you offer. You should take the plunge. not perfect and will likely cause a very unclean and embarrassing reflection over the next few years. This is better than nothing. ."

Are you inspired by Alua's tale of the success of the online company that provides online training courses? Are you interested in trying this yourself? Join this class today and get started.

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