The Sync Up process allows you to level up your membership to Boost Member Communications Campaign Refinery + Member - WordPress Membership plugin - Membership Sites

Dec 21, 2023

The Sync Up process allows you to level up your communications: Invigorate Member Communications With the Member and Campaign Refinery

Title image showing blue and purple soundwaves merging together representing the Member Campaign Refinery Integration

Improve the quality of your communications to members With Member as well as Campaign Refinery! Make every click-through be a hit with your customers and see engagement increase. Learn more about practical strategies and the best techniques.

Contents Toggle

Introducing the Member Campaign Refinery Integration
The Mechanics Seamless Synchronization
The Benefits Precision and Personalization
Let's Get Set Up (It's Easy!)
3 Ways to Supercharge Member Communications Using Member and Campaign Refinery
The Power Of Email Segmentation A Black Friday Case Study
Strategy Overview
1. Non-Customers Show and Tell
2. Past Customers Look What’s New
3. Existing Lower-Tiered Customers Sweet Upgrade Deal
4. Top-Tier Customers More to Love
Results and Reflections
Wrapping Up Making the Most of Member and Campaign Refinery for Awesome Member Communications
Key Takeaways

Every interaction is counted. This is as valid when you're on your membership website the same way it is in your local grocery store.

How you interact with your members (and whether you interact at all) is crucial to their engagement, loyalty, as well as the chance that they'll spend more money on your services and products.

Once a member signs up with their email address, you will have a the possibility of having a immediate line of communication, with immense possibilities to increase the quality of your relationship and ensure a greater lifetime value for your customer.

Through this member, Campaign Refinery integration You can tap into that potential by using ersonalized, targeted messaging.

Learn the ways segmented email marketing has helped one brand achieve an 30% increase on sales during their Black Friday campaign.

Additionally, I'll provide additional scenarios where you can use an email integration with Member for precise and effective communication with members.

By the end of this article, you'll be able to utilize email segments in order to improve sales, updates, and engagement among your customers.

From the initial click to the lasting impact, orchestrate the journey of engagement and development for every participant. Tune up, and let's start today!

We are introducing the Member Campaign Refinery Integration

The Mechanics The Mechanics: Seamless Synchronization

At its core, this integration lets you make decisions make decisions based on different user actions that are recorded in member.

Below is the complete list of actions that can create an added or removed tag automation within Campaign Refinery:

added: When a member joins a membership level or is added to an existing membership level.
Refused:When a member stops or does not pay the level of their membership and does not longer have access to protected web content.
Uncancelled:When a member rejoins an account after cancelling, or after a successful Rebilling after being removed from the.
Expired: When a member's membership is expired following an initial trial or a one-time payment.
UnexpiredWhen the member joins an account by renewing their membership after expiration.

Each of these actions can trigger specific automations. It's not just about tracking the movements of members, but also reacting to these to the most appropriate way possible.

Benefits: Precision, and personalization

What does this mean for your member communications? Precision. Personalization. Impact.

When you segment your viewers based on these automatically generated tags, your messages hit more closely to the heart of your audience. In addition to broadcasting messages instead, you're forming an exchange that is tailored to the member's specific journey and needs.

Let's Setup (It's Simple!)

Activate The Integration

In activating this integration, you get a piece of pie. From your WordPress dashboard, navigate to Member Settings > Integrations > email providers to Campaign Refinery.

When the dialog box appears Click the slider to activate Campaign Refinery.

Copy your Campaign Refinery API Key from your Campaign Refinery account and you're ready! Two tools that are powerful, connected and ready to go!

Leveraging Keywords Leveraging Tags: Automated Engagement

Here's where it gets exciting. Through your Campaign Refinery account, you create tags that classify members according to the actions they take within Member.

If they're signing up to a brand new stage, cancelling their subscription, or coming back after the break, each step is assigned a specific tag. This allows for highly precise and powerful communication strategies.

Let's imagine you have 3 members in Member: Bronze Silver, and Gold. You then create 3 corresponding tags within Campaign Refinery so that you are able to send email only to members with the tag "Gold" such as.

In this scenario it's possible to set up automations that add your Bronze label in Campaign Refinery when a member who joins your Bronze level, and then add an Silver tag after they join the Silver level and so on.

In the same way, you are able to automatically eliminatethese tags whenever a subscriber cancelstheir payment and ceases their membership.

In this case it is possible to createa the new "Cancelled" tag in Campaign Refinery to target these ex-members in a reengagement campaign.

We'll look at these scenarios further in the future.

The Goal: Achieved Targeted Communication

Once these tags are in place and tags in place, the possibilities for communication can be endless. The possibilities are endless. You can contact members who've recently cancelled by sending messages specifically designed to get them back, or nudge lower-level members with compelling reasons to upgrade.

It's about having a conversation that feels personal and directly pertinent to the individual's personal experience.

The Big Picture: Beyond the Click

The integration goes beyond an operational setup. It's an effective strategy to establish relations with your clients.

Keep an eye on us as we dig further into the ways you can make use of these tools to more than only communicate, but to connect with your members in an authentic way.

3 ways to boost Member Communication Using Member and Campaign Refinery

After we've established the tone with this Member as well as Campaign Refinery integration, let's explore the ways you can make use of this incredible combination to improve the member communication.

1. Promoting Upgrades for members at lower levels

Direct Approach for upgrades:

Make use of the tagging system in order to identify members at the lower tiers, for example "Bronze". Make and send personalized messages highlighting benefits of the higher levels.

You can showcase exclusive benefits and testimonials or even glimpses of what the "Silver" or "Gold" levels have to offer. It's about painting a picture of what's missing, and making the upgrade irresistible.

Result-Driven Communication:
Make sure you focus on the benefits and experiences of moving up. Share success stories or case studies of members who've upgraded and experienced tangible results. This approach turns abstract perks into actual results, making an upgrade seem more desirable.

2. Reengaging Members Who Cancel

Targeted Reengagement Campaigns:

In the event that a customer cancels then, you automatically label them "Cancelled" and launch personalized reengagement campaigns.

This program can focus on their potential reasons for their decision to leave, offer special incentives for rejoining, or update them on the latest features or information that could spark their interest.

Personalized Follow-Ups

Send a personalized message that shows respect and appreciation for their membership. Sometimes, sending a short email soliciting feedback or providing help can open the door for reengagement.

3. Cross-selling to buyers of product

Identifying Purchase Patterns

A Community Building Process, Not A Customer Base

Group of people engaging with one another in conversation.

Each of these strategies is different from traditional communications for members. They're about building a community where everyone feels heard and valued.

Focus on providing messaging that is beneficial to them. It improves their trust in your service, and enhances their experience.

The Power Of Email Segmentation: A Black Friday Case Study

People sending and receiving emails on different devices

We'll look at how one brand hit the mark by launching the Black Friday campaign, boosting sales by a staggering 30% with smart email segmentation. This story is a great example of what you can achieve when you have your member communication precisely.

Strategy Overview

This brand got creative and separated its customer base into four distinct groups that included non-customers, former customers, existing lower-tiered customers, and top-tier customers. Every group was sent emails that were tailored especially for them, based on the specific relationship they have with the brand.

1. Non-Customers"Show and Tell"

For folks who hadn't bought any of their products yet, the brand rolled out the red carpet. They highlighted the most appealing aspects of their product, and topped with glowing customer reviews. It was the idea to convert the curiosity of customers into clicks, and clicks into sales.

The company also held a contest via the Raffle Press to boost participation and encourage social sharing of their Black Friday offer.

2. Former Customers: Check at what's new

Past customers got a nudge on the new cool improvements and new features. It was aimed at reviving their interest and bring them back into the fold.

3. Existing Lower-Tiered Customers: Sweet Upgrade Deal

The company offered a tempting proposition to its customers at lower levels: upgrade to a better plan at a fraction of the price of renewing their current plan. It was a smart move to demonstrate the importance of higher tiers to customers.

4. Top-Tier Customers: More to Love

To the faithful customers of the top tier, it was all about cross-selling. The brand suggested products that complemented their existing offerings, making sure these suggestions brought real value to the current investments.

The results and reflections

The targeted, thoughtful strategy has paid off. Sales, engagement, conversions all went up. Every group was able to feel that the brand was directly speaking to them. This is huge in the world of marketing.

The Black Friday success story is an example of the power of getting your email segmentation just right. By truly understanding different customer wants and needs, as well as speaking their language, this brand saw some incredible results.

Wrapping Up The Best of Member and Campaign Refinery for Awesome Member Communications

A hand reaching for a smiling face indicating a positive review.

Through this blog, we've seen how combining Member and Campaign Refinery really steps up your communications with members, offering an innovative and efficient approach to connecting with your audience.

By blending the robust functionality of Member along with the dynamic email capabilities of Campaign Refinery, you have the potential to revolutionize your member engagement strategies.

Important Takeaways

Tailored Communication:With automated tagging and segmentation, you can ensure that every message you send is unique and relevant that resonates with every member's unique journey.
enhanced engagement: from re-engaging former members and entice them to upgrade or explore the latest products This integration allows you to make meaningful connections that drive retention and increase.
Measureable Results:The success stories, like the Black Friday campaign case study, demonstrate the tangible impact of well-executed and segmented marketing strategies.

If you have any thoughts or experience to share on communication with members, or if you're simply excited by these possibilities, drop a comment in the box below. We are always interested in hearing from our readers!

And don't forget, to get more helpful advice and suggestions on member sites and strategies for marketing be sure to subscribe to our blog. Be sure to keep an eye out, be informed, and let's keep growing together.

Here's to your success in building a vibrant, engaged community!

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