The Reasons to Consider Thinking about the name of your course -
What you call your course matters. In the end, not only does the course name indicate the subject matter but like any good title, it also entices readers to find out more.
As you know, people who visit websites have limited attention spans, and they often make snap decisions on the basis of a brief first impression. A majority of users stay on the page for 15 seconds or less, so if the name of your course doesn't grab their attention, they could look elsewhere to find content that seems more worth their time.
In order to help you be more thoughtful about the best way you're going to name your class, we've listed six compelling reasons we believe it's crucial to have this conversation about the name of your class.
The course looks more professional when you brand it.
If you've previously named your courses make sure to bring the course's name in mind: how does the title reflect your company's image? Do the words, phrasing images, banners, and text all show the learner what you stand for? Everybody should consider the way their courses reflect their brand. When you employ the same language that you define your brand's aesthetic, you're making sure that your program is an extension of what you offer as a whole.
A good course name allows for specific design elements
The more specific and focused the name of your course is, the more you can make use of it as a frame. As an example instead of giving an "introduction to photography" course, your customers could say that they are took part in a "photography Bootcamp" as well as "photography academy." The kind of name unlocks a lot of opportunities.
When you run a bootcamp for example, you can refer to lesson elements as "stations" where learners take a break and work on a particular ability. Learners can run "drills" (quizzes) to check their skills. When you have a targeted, specific name, the course unlocks greater opportunities for innovative, unifying and precise course design.
SEO good practices could attract many more people
Additionally, you can test possible name concepts via Google Trends. This free service helps you find trends in search volume as well as related search queries and topics. If, for instance, you look up "how to create a video" in Google Trends, you'll see those related subjects are "YouTube" and "TikTok." So, if you tailored your course specifically for "how to vlog on TikTok," you may find a niche in which many people will be interested in your course!
You stand out from the competition.
It's one of the primary reasons why you should think about your course title. Students must be able to tell clearly in your title what you offer differs from the competition.
Think back to the photography bootcamp example. If your school completely embraces the concept of"bootcamps "bootcamp" and over time, it could be viewed by competitors as an intensive crash course on the subject. Other interested folks will start to recognize that your course has a distinct design from similar course design and may choose the course because of its perceived advantage over your competition. All of this begins by naming your course!
The name of a course must "mean" something
The biggest mistake when the process of naming courses is falling into the trap of being too cute or clever. Acronyms, puns as well as other idioms are enjoyable and fun to come up with, but at the end of the day, they're often just cliches that don't mean much. Failing to be too reliant on puns can cause confusion for learners and cause them to be turned off. It is important to be clear and not be a fool every time.
It defines expectations for students.
Like specificity in SEO goals, having a specificity to your name must also be able to address pain points your course is likely to address. One way to think about this is to consider the following question "What do I get from my class?" Most often, this goes back to the learning outcomes that are the goals you wish students to gain from your course.
We can think of the example of vlogging. "How to vlog," doesn't quite mean anything. "How to vlog using TikTok" is more effective, but what are learners actually learning? "From Beginner to Pro How to Vlog on TikTok" explains a bit more of the benefits of your course.
What people are purchasing is an transformative experience. The perfect course name must set the expectation for what is expected of them while also hinting on the potential benefits. How will your course improve their lives?