The reason Piwik PRO is such a great GA4 alternative for users of WordPress is because it's a great option
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In the event that Google Analytics 4 (GA4) poses challenges due to its model of data that is completely new and has limitations in the reporting, a lot of WordPress users have looked into alternatives. We believe one alternative that is well worth a review is Piwik PRO.
The system is a reflection to Universal Analytics' familiar feel and enhances control for users of their personal information, as well as respecting privacy regulations like GDPR.
Piwik PRO offers accurate, unamplified data, which makes the ideal choice to those who want complete analytics and complete control over their data.
Meet Piwik PRO, a GA4 alternative to consider
This can be a huge positive for companies and institutions who must comply with the strict privacy laws of international standards like the GDPR. This may be a crucial aspect for a few in their decision-making process. options.
How Piwik Pro handles data privacy
Piwik PRO's strategy for the security of your data is comprehensive. It provides the tools needed to regulate consent as well as personalize data collection, while still complying to the law and preferences of individuals.
This degree of security is crucial in areas that have strict privacy regulations in order to avoid penalties by violations
Piwik Pro's commitment to privacy extends beyond offering data from the EU hosting for its enterprise-level analytics plans and further bolsters conformity by ensuring that data is kept within a legal environment that is respectful of privacy.
Easy WordPress integration
to WordPress customers, Piwik PRO offers an easy-to-integrate solution that respects user privacy, without jeopardizing the quality and precision of data analytics.
That makes Piwik PRO more than just a replacement to GA4 but a potentially more safe and comfortable choice for those looking to enhance the web analytics capabilities with the full control of data.
Piwik Plans and pricing for PRO
Piwik PRO offers two primary pricing plans targeted at various types of users and different features. A majority of customers can find the plan completely no cost.
- The Core Plan Core plan is a low-cost plan that includes the possibility of 500,000 or more actions per month, a 14-month data retention and three modules: Analytics, Tag Management, and Consent Management. The data is stored on safe EU clouds. This is ideal for companies large and small who want an analytics solution that is privacy-friendly without cost.
- Enterprise plan Starts at $11,855 a year and is obviously targeted at big companies who require large amounts of data handling. It comes with up to 4 billion daily actions and a choice of cloud-based or private cloud hosting along with additional features such as the Customer Data Platform, longer data retention and dedicated service.
If you have more needs that are not covered by the core plan then you're capable of taking on more actions. It starts at $78 a month and will allow for greater than 100,000 actions. Businesses can increase the amount of time they use without needing to alter plans in a matter of minutes.
Install Piwik PRO using WordPress
Installing Piwik Pro onto your WordPress site is simple. Set up the Piwik PRO plugin. Once installed, then configure the basic settings, then insert your tracking number.
Set up an account on Piwik PRO. Piwik PRO account
To begin, you'll need register for an account through the Piwik PRO site to choose an option.
When you've completed this step you're now ready to join your website to your account online. To do this, go to Menu > > Administration and then select the apps and sites..
Then, you'll have to hit Add a new site or app, and then enter your website's name and URL as it's shown in page 62 of the Piwik Pro Getting Started guide:
You are also able to change the currency and timezone for your website.
Be sure to install the Piwik PRO plugin.
To begin, login the WordPress dashboard. Go to the Plugins tab and then create a new plugin. Look for "Piwik PRO."
Once you find the plugin, select "Install Right Now" then Activate so that it can be added to your WordPress site.
Configuration
Once activated, head into settings > piwik PRO within your WordPress Dashboard.
The next step is to fill in the site ID. This info can be located on the Piwik PRO Dashboard of your account. The ID you provide connects your WordPress site to the proper Piwik Pro server.
It is possible to modify other settings in this section, too. This includes:
- Container for basic (async)
- A second container (sync)
- Data layer
It is imperative to click to save changes after you're finished.
Once these steps have been completed, the data of your website will start appearing in the Piwik PRO reports usually within around one hour.
If you are using an alternative type of site platform that's not WordPress You may have to install this tracking program manually. Piwik PRO provides full installation instructions on this method that you could apply when you are in this circumstance.
Using Piwik PRO features
Analytics comes with various tools. However, we'll only focus on two of essential tools to help you rise to the top and.
Setting goals
Set goals and tracking them in Piwik PRO, such as purchasing or registrations, is straightforward to do, which makes it a smart concept, and will help you to measure the success of your goals more efficiently. Some examples of the features Piwik PRO offers include:
- Purchase of a product
- Signing up for the Newsletter
- Playing a video
To do this it is necessary to make a goal. It is available on the Piwik PRO website within your account. Click on Menu > » Analytics > Goals in Piwik Pro. Click on the Add Goal option..
It is also possible to give your goal a name and choose the type of occasion that triggers the desired goal in accordance with the Piwik PRO Help Center:
The most common types of events are the visit of an a specific URL, the sending of the event in a customized manner as well as actions such as the downloading of forms and file uploads.
Based on the type of event you want to host, you could choose the following conditions:
- URLs with the letters X
- URLs contain exactly X characters or
- URL corresponds to the phrase "X
If you set these criteria You can alter the goals parameters.
Assess the effectiveness of goals
After setting up objectives, Piwik PRO will track the conversions. You can view detailed reports under the menu Option Analytic > Goals to evaluate the effectiveness and impact of your objectives. There are numerous sections to take note of.
Overview gives you a top-down outline of your objectives as well as the progress that they've made
Other tabs available to you from this site include the session Log, that displays how often an individual is engaging with your site or app to achieve the objective you've set, and user flow that tracks the steps users go through from the initial experience on your site until their final decision to convert.
Monitoring campaigns for marketing
Piwik PRO allows effective tracking of your campaign's performance using UTM-related parameters inside the URLs you use. This will show which campaigns generate traffic, conversions, or other actions you want to take.
For this, you can utilize UTM parameters to URLs to specify details like the source of your media, its source and even the name.
For example, you might use
?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale to identify traffic coming from a specific email campaign promoting a spring sale.
If you want to use this feature, you can use the Tag Manager to create triggers to occur when specific specifications are met according to the URLs that you tag. This makes it easier to track users and their interactions with the campaign.
Advanced configurations are available with Piwik Pro
Piwik PRO offers many advanced configuration options that are far superior to those that available on GA4. The choices are listed below:
Settings for geolocation
Customizing data layers
Data Layer: The layers of data in Piwik PRO act as a flexible container that may contain various details about interactions with users. This includes everything from page views and clicks to more intricate actions like price of a product and shopping cart values.
Controlling data privacy and security through Consent Management
The following is a short outline of the steps to set up the consent settings and manage them:
Log in to the Consent Manager
Log in to the Piwik Pro dashboard and then go to Menu > Consent Manager. You will then have the ability to manage all aspects of the user's permission.
Customizing consent forms
The consent forms must be in line with the branding of your business and also local laws in your region. The consent forms include editing of the material, which includes multiple languages in addition to linking to your privacy policy.
Managing consent preferences
The Consent Manager allows you to manage different kinds of consent, like marketing or analytics cookies. You can set up your system to enable tags based on these consent types. So, certain programs will only function when a user has accordance with their.
This integration of tag Manager tag Manager assures that the tags are in line with the privacy preferences of the user.
Insuring conformity
The software automatically shows a consent form to new visitors and also explains what data will be collected, and for what purpose. The tool also allows users to decide the data they would like to collect. certain types of data to be collected.
Regional-specific display settings
It is possible to configure the Consent Manager to ensure that it shows consent forms in accordance with the location of the user, and allows certain compliance strategies to satisfy specific regional legal standards.
What's the most efficient way to move data to Google Analytics to Piwik PRO
Moving from Google Analytics to Piwik PRO is a pretty straightforward execution. This step-by-step procedure will ensure a seamless transition:
Prior to beginning the process of migration, ensure that you have access as an administrator to both your GA and Piwik Pro account. It is important to look over your tracking and information which you currently use in GA to figure out what information needs to be replicated or changed in Piwik PRO.
Piwik PRO offers a software for moving specifically designed to facilitate the transfer of analytics from Google Analytics and tags created by Google Tag Manager (GTM) seamlessly. The tool is able to transfer triggers, tags, and variables out of GTM significantly making the transfer process easier.
Signing in to your account with Piwik Pro. Then go through the menu > Administration.
Click on the tab for Account, then click the tab and then click on the tool for migration located on the left side of your screen.
After that, you need to sign in with Google and choose the appropriate Google account you wish to join. Select the Allow option on the next screen.
Return to the Tools for Migration page. Select Migration in the section that is for Google Analytics. Choose the account you have with your Google Analytics account, then select Next.
Make sure you select all settings on the GA account that you wish to transfer, then select Close after you're finished.
Repeat this procedure to transfer information to Google Tag Manager as well.
Can Piwik Pro make a difference on your WordPress site?
Moving from GA4 changing to Piwik PRO for an WordPress website is an ideal alternative for 2024. If you're interested in privacy, security and the ability to customize the Piwik PRO option is worth considering.
Piwik PRO stands out for its uniqueness in that it's dedicated to privacy and security that conforms to global guidelines to ensure compliance. The extensive analytics features that are available allow greater customization and a better understanding of performance across web pages and applications. As opposed to GA4, Piwik PRO allows you to modify tags and data layers.
Jeremy Holcombe
Senior Editor for WordPress Web Developer as well as a Content Writer. Aside from everything WordPress I love golf, the beach and movies. Also, I'm taller and I have difficulties with my height.
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