The Process Millie Adrian Made $400K by Training the next generation of social media influencers
Millie Adrian is on a mission to teach the next generation of social media influencers on to make money through Instagram.
The passion she has for making content began early; in 2008 she created her own YouTube channel along with her brother, who was younger than her. The channel ran nine years. "It was quite a bit of amusement," she says. "We created silly videos, skitsand jokes, and even explored different methods to be happy ."
Following her new job at an enterprise in her in her 20s, she did not make the most of the opportunity to create videos that were offered. That's why she decided to launch an Instagram to complement her work. She promoted herself as a lifestyle site and uploaded "anything and all things" with pictures of food, fashion and travel. She also posted books, wine, and coffee along with her dog.
The following account, @itsmodernmillie, quickly increased in size quickly, and within a short time she was receiving numerous questions from followers. People wanted information what she was doing to expand her reach and how she took specific photos and how she was able to achieve such a significant amount of interaction. To provide her fans with complete details, she decided to create an additional YouTube channel. Later, the education of Instagram was turned into her area of expertise.
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"My YouTube started to grow along with my Instagram that was growing too which led to this upward spiral that helped others even more," she explains. "I determined to discover the platforms that took off and then go with the one that was successful. The platforms were able to communicate with ease ."
In the month of October, she quit her corporation and started working full-time as a creator. In the past year, she's built an Instagram following of 117k. Also, she has an YouTube channel with 246K subscribers. She has also started online classes in 2021 with 600 students, and earned over $400,000 in revenue. "Next year, I want to be able to achieve seven figures,"" she said with a smile.
Here are the ways in which she made over six figures in the first year she sold workshops:
Skip ahead:
- She followed her gut
- She's launched three different classes
- She conducted market research in order to establish the best price
- Her content was developed in accordance with the requirements of the target audience she was targeting wanted
- She continues to improve her students' experience
- She was generous with her expertise
- She created a simple sales funnel
- The instructor offered gratis items with every course
- She was able to fight off burnout
- She is unchangeable
She was able to trust her gut instincts
For her job, Adrian created content for Instagram as well as Youtube during breaks. This outlet began to reignite her sense of creativity, and soon she was looking for more time to explore it.
While she loved working from 9 to 5 but she started to feel an uneasy "gut feeling" concerning her potential to be able to do greater things. "I could not sleep as my own voice was beginning to convince me that I had the potential of dreaming further," she shares. "I realized that there was lots more for me to discover in the ."
The decision was made to leave her job after she consistently earned more than half the amount she made at her present company job by creating content. "Everyone will have various non-negotiables that will be required to accommodate the change," she says.
Once she was able to reach her goals and achieve her goal, she quit her job and entered self-employment on the 4th of October, 2019. With an enthusiastic following and plenty of spare time and a lot of free time, she realized that the next step on her journey was creating an online course.
She also presented three different classes
In the present, Adrian has three courses that she offers: The Modern Influencer which is the most costly course at $997 USD. Email List 101, which is the middle course that costs $297 USD. This is and The Reels Roadmap which is the least expensive of her course with an estimated cost of $197 USD. All of her courses teach people how to grow as creators of material on the web. However the Modern Influencer course is her main focus.
The original plan -- The Modern Influencer that started in July 2021 -- was originally launched as a 6-week group coaching conference for $597. Adrian was then able to alter The Modern Influencer to a one-on-one, three-month coaching program. But, Adrian quickly realized she was not equipped with enough time to train hundreds of people one-on-one. Then she decided to make"The modern Influencer into a video-based course instead.
While searching for the perfect online course hosting platform, she was drawn to the platform after she attended many of the online courses, and as a student one of her choices.
"From an educational perspective for students that is the best and easy method to learn, as well as the easiest to follow."
Apart from providing three classes In addition, she provides other materials that customers can purchase to boost revenue, such for Pitch email templates, Pitch Slide Deck Template, Kit Guide for Media, Kit Guide as well as 100plus Caption Ideas.
She did market research in order to determine what price was appropriate
In order to determine the cost of pricing The Modern Influencer: The Modern Influencer, she conducted market study. She wanted to find out the prices other authors had to charge for similar courses, and she compared her course in comparison to theirs. "I took a look at their subjects, as well as the subjects I could teach more subjects than," she says.
"I could never discover schools that taught both Instagram and collaborations with brands, my school combined both," continues Adrian. "That's the way I learned how to determine the most cost effective price ."
Her content was designed as a response to what her target audience wanted
Adrian developed her own classes, but they were not based on subjects she had in mind but instead, she focused on what that other classes did.
The audience was asked if they have attended an Instagram-related class at school Instagram and the things they would have liked to have learnt but weren't. The next stage was when she developed The Modern Influencer's curriculum by "brain-dumping" everything she had into sticky-notepads. "The table was a disaster made of the sticky notepads" she smiles.
The sticky notes were put together in alphabetical order from A to Z, covering all the information needed to go from not knowing anything about Instagram to becoming active in the creation of content. Each A Z-related topic was then divided into sections. Additionally, the sticky notes were used as lessons. Though she states that the focus of the course is Instagram However, the curriculum changes every year when she launches new and more comprehensive classes. In addition, she plans on broadening the scope of the course in order to cover lessons on YouTube along with TikTok for the types of students who take her course are looking for.
The classes she offers will include various formats. she switches between videos and talks, slides, as well as screen-based recordings. "It will depend on the topic and how I believe the students can best absorb the material," she says.
In addition Her videos were made completely ahead of time, with the exception the occasional Q&A session that she holds on Facebook.
She is constantly improving the experience she gives her students.
Her Facebook group is in which The Modern Influencer students are members of. The members have access for all of their lives within the community. They also have access to the group with the chance to inquire about the making of material.
In addition to the Facebook page She's also experimented with a range ways to connect users with the Modern Influencer The idea is creating the Modern Influencer certification to show that the individual passed the required training and been certified as influencers. Additionally, she would like to connect those who have achieved the certification with branding agreements in an official list of PR. "I don't intend for an agent. I'm trying to assist others with the next steps," She says.
Furthermore, she would like to give her students an opportunity to be an affiliate of the course. This would mean Adrian will reimburse students a portion of the price of their class by the referral of other students. "Those are just a few of suggestions we're evaluating and are looking to develop a plan of action the next time around," she says.
She was generous by giving her knowledge.
Her followers are young influencers - that is, those who produce content and who would like to spread their message via social media.
"I do not represent a company or anyone who does not want to get noticed because a large portion of my tactics are focused on making an emotional connection with the viewers you are capturing," she says.
Similar to her peers, the creation of Adrian's followers forced her to get out of her comfort zone. Yet, as she told her "you aren't able to grow beyond the comfort zone."
She claims she developed her fame by remaining more open to new knowledge. "For many years I attended online webinars for free, and was studying what other people were doing," She says. "I was able to see the changes after I began purchasing online classes to achieve results I desired ."
First thing she could do to assist the creators of content in building their credibility is to be generous with their information that they would like to impart and believes that content creators must stay from being the gatekeepers for information.
"Don't not keep secrets about the knowledge you have. Make sure you divulge any knowledge you have.Once I said to myself,'screw it', and then began giving out the information I'd discovered, not with the intention to get paid I found my target people."
The designer created a basic sales funnel
To avoid being overloaded by the complexity of sales funnels Adrian made the decision to keep his sales funnels simple.
In the months that followed, she started The Modern Influencer The Modern Influencer, she set up an open waitlist by using an Google form. Then, she added the URL on her website along with all of the social media sites she uses. When she finally began her journey, she was greeted by an enthusiastic crowd waiting for their emails.
The course creators should be careful not to create funnels that scare the audience. Instead, it's recommended that they make funnels that have a simple structure, like an open-ended waitlistso that they are able to generate leads, and have people willing to buy their course once the course is created.
Her students were given freebies for her entire course.
Presently, she's using an online sales funnel that's slightly more sophisticated and provides free tools alongside her courses. "When you download that freebie , or engages with it, they'll end up into an automated process of email that will eventually allow you to increase the amount of sales they receive through email" Adrian explains.
In her program, "For The Modern Influencer," she offers a 90-minute webcast that outlines an entire 100-day Instagram plan - i.e. each step required to reach 10,000 followers and earn $1000 within just 100 days. When they've completed the no-cost course, they'll receive this course.
Within the Email List 101 course, the instructor offers a complimentary 10-page PDF that teaches users how to create creating growing and serving emails. For The Reels Roadmap course, the download is free that will teach people to grow their viewers, get attention for themselves, and make reels that are famous.
She was able to fight off burnout
Although Adrian's business is growing quickly, it's come at the cost of her mental wellbeing.
Her efforts were relentless to secure her dream job . However, she began to fall into an over-working pattern. "I tried my best to get to work each moment of the day." she says.
In the aftermath of experiencing panic attacks and burnouts throughout the course of the month following her initial course launch after which she hired a team of experts who could assist with the management of the internal backend. "If I don't create the content that my business needs, then it's dead," she explains.
In the present, she holds the role as digital business manager as well as funnel strategist. In addition, she's a social and expert in communities and virtual assistants to edit video content. She's also an expert in collaborations with brands as well as an SEO specialist as the Pinterest's manager. Through the support of the entire team she's been able to establish more individual and professional limits around taking good care of herself. The result? More time to focus on creating contents, rather than becoming a growing plant. "I've had to uncover many aspects of me, so that I can stay clear from reaching the point where there is no way back," she says.
She's steady
One of the most important aspects that Adrian discovered during her content creation journey -as well as the experiences she experienced with burnout - is that it's a marathon not a race. Adrian suggests that everybody adopt this approach, especially in the process of eliminating burning out and creating businesses which last.
"You're on the longer term path," she explains. "You don't require results right and need immediate satisfaction."
She advises entrepreneurs to focus on their company every day in small portions. "It isn't required to get everything completed simultaneously," she adds. "This is what makes a game that lasts. If you're looking for something that you'd like to improve, you can boost your success by one percent each day. If you do this by only focusing on one aspect one at a time, over three years you're likely have better results than those trying to complete all aspects simultaneously. ."
One of her most memorable achievements has been winning her the YouTube Play Button -- an award honored by YouTube's most popular channels. "It was a complete circle experience for me," she says and smiles. "I would like to go back to when I was younger and show the 12-year-old Millie that all the hopes they imagined in their minds might come true. ."
One thing she'd like she'd done differently to be able to tell herself was to believe that she did the right choice. If you're who are looking to develop web-based content, she advises that they focus on the benefits that come with a slow, steady growth. "Don't think about the length of time required to finish the work," she advises.
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