The Only Black Friday Checklist You Need to boost sales
Are you ready to increase your online course sales on Black Friday? This checklist of four steps will help you launch and promote your online course.
Are you ready to increase the sales of your online courses this Black Friday? This 4-step checklist can help in launching and promoting your course.
American consumers spent $8.9 billion online during Black Friday 2021.
With so many impressive figures being reported, it's easy to believe that you're losing out on sales if you're not offering course by the bucket during Black Friday.
In addition to the growing need for huge price reductions discount and sales, many businesses feel pressured to cut prices in order to satisfy their clients to increase sales.
The truth is that There are numerous methods to successfully run your Black Friday campaign without devaluing the course you're taking and your knowledge.
This is the perfect time for getting new customers in, upgrading existing customers and turbocharging your revenue. It's just a matter of knowing what to do right manner.
This article contains some tips we learned from our recently held online webinar selling funnel course with Neil Patel - plus free templates, examples and more.
These are the four stages to launching your online course during Black Friday:
- Phase 1.: Get Product-Market Fit to your course
- 2. Make your premium deal for Black Friday
- 3. Begin your training Marketing & Marketing
- Phase 4 Explore with growth, expand, and scale E
1 PHASE
Get product-market fit for your course
Prior to constructing the sales funnel for your business, it is important ensure that there is the demand for your item. The Black Friday promotion is going to fall on deaf ears if you don't have an audience for your online courses.
Define your audience
Building a successful funnel starts with good foundations - knowing precisely who you're trying to sell to and what they want. Start with a basic knowledge of your market, and then refine your knowledge of your ideal client as you gather more data regarding them.
Knowing your target audience will enable you to determine the specific ways your product can help people solve their challenges. It is a good idea to use this information in the creation of content, talking to your customers, and creating marketing material.
Verify your course concept
Option A: Pre-selling
Imagine this: you spend weeks creating an online training course to only launch with a bang.
To avoid this worst-case scenario, run a test to verify that your audience will be interested in paying for your expertise - this is called "validating the demand."
If you're planning to sell your class, you might want to run your initial test as a live cohort experience to allow you to gather real-time feedback from your students. This lets you craft your content based on your students' needs, and customize each lesson according to their needs.
After you've completed your first live lesson it's possible to reuse your recorded video and improve the content of your class - adding more value with every course launch.
Choice B Try a beta test of an already-made course
If you've already developed your own course the web, we recommend you run a test launch to gather the feedback of at least 10 students. You may decide to market this course or simply run it at no cost to test the quality of your course.
PHASE 2
Design your exclusive offering to Black Friday
Here are 4 ways to create a premium offer:
- Use value stacking
- Bonus offer limited to products
- Make course bundles
- Offer coupons
Use value stacking
Instead of cutting your rates, value stacking helps the customers understand what they'll get value for money. It allows you to group many benefits into an attractive package and gives students the impression they're getting more for their buck.
For example, if you're charging a flat rate of $100 for your course and you want to increase the value of your course, consider using value stacking to increase the perceived value of the course - as well as request a better cost.
An example of a course package:
- 30 hours of education
- 3 workbooks for free
- Five templates
- 15 minute consultation call
- Community access to exclusive courses
Examples: Ellie Diop, Ellievated Academy
Ellie Diop uses value stacking in her online courses to enhance the courses she offers. Here's an example of the Millionaire Mommy Blueprint Masterclass.
What's inside:
- 5 Millionaire Mommy Training modules
- Millionaire Mommy Hotel Ownership module
- Mommy To Millionaire Workbook
- Pay Your Kids job description template
- Millionaire Mommy Facebook Club Access
Rather than just giving her course all on its on its own, Ellie uses calculated value stacking in order to make the students feel as if they're receiving extra value from the course content and modules.
Limited offer bonus items
To enhance your course offering for Black Friday, you could include limited-time bonus items to drive your audience to make a purchase now.
The ideas for additional products include:
- Exclusive content like an ebook or video
- One-to-one calls
- Coaching group or personal sessions
- Live feedback regarding an assignment
- Access to a private group
In order to make your offer appealing, you should use the power of scarcity in your sales strategy. If, for instance, you're conducting a limited-time deal to coach groups limit the number of participants to thirty participants, so your audience has an incentive to be quick and secure their place.
Make course bundles
If you own multiple online courses you could consider bundling two or more of them and offering the bundle at a lower cost than if each course was bought separately.
It's normal to be skeptical - you might be reluctant to water down the perceived value of your course with discounts. However, when executed properly by offering discounts on bundles to encourage your clients to spend more money can be a really effective strategy.
If you're still doubtful, take a look at this sample.
Example: Kat Norton, Miss Excel
A six-figure course designer Kat Norton uses bundles to sell more courses at her Excel-focused learning school Miss Excel .
Kat offers three courses priced each at $738. But students can purchase them all in an entire package for only $497.
With this offer, students win because they're getting greater content at a lower cost, and Miss Excel wins because bundles can increase revenue for each customer.
The doesn't undermine the worth of the courses she offers - it simply acknowledges that a lot of students want to purchase several courses and rewards that action at a reduced cost.
The best part? Happy customers will come back for additional courses from her and courses in the future!
Making bundles of products in the program the most simple way. You simply create a new bundle in the same way as you'd make an entirely new course, and select the courses that are within the bundle.
To celebrate Black Friday, you can create a bundle that's public only for a brief period. When you're Black Friday promotion is over and you're ready to set the bundle to private so that it's no longer visible. This helps create urgency for your customers - and lets you go back to selling your courses at their regular price when the sale is finished.
Coupons for sale
As well as bundles, coupons are another great way to incentivize your customers to make a purchase.
Both choices help make a feeling of excitement in prospective clients and offer the potential customers an incentive to purchase your course immediately.
Want to earn more by sharing your knowledge? Get the Black Friday deal.
PhASE 3
Start your course about Sales & Marketing
At this point, you should have a premium offer that you're prepared to launch. Here are the basics on how to promote and sell your online course over Black Friday and beyond.
Step 1: Designing your course sales page
Your sales pages have one goal - to persuade readers to enroll for your course. That's it. Every sentence in your page of sales should contribute to achieving that objective.
Here are the essential aspects of a highly-performing landing page:
- An engaging headline. Effective headlines are clear and concise, describing the service and the distinct value proposition. Your sub-headline then fills in the blanks by adding key specifics.
- Visuals Eye-catching images or introduction videos grab viewers' attention.
- Unique value proposition (UVP) - Think of this as an elevator pitch for your online business. What is the target audience for your course? What does it help them achieve? How is it beneficial to them? ?"
- Risk Reversal - Provide the option of a money-back assurance or free trial to convince customers to take the plunge,
The performance of your landing page can be measured by the conversion rate of visitors into customers if it's not converting the way you want it to, then it's time to tweak.
2. launching your course
What exactly is the meaning of a course launch?
A course launch is marketing strategy that is sent to your existing audience in order to raise awareness and increase enrollments for the online course within a set period of time. The course launches typically take place in 3-4 weeks via a series of emails or social media postings.
They usually consist of three stages that can take the majority of your viewers as you can.
Unaware - Problem aware - Solution-aware - Most aware
The three phases of launching a course include:
- Creating awareness and building the hype
- Cart open for official launch
- Countdown and closing cart
Each stage is essential for increasing the likelihood that the audience you target will respond positively to your pitch to sell - and will be enticed to purchase the course.
1. Creating awareness and building hype:
In the first step, you need to begin with addressing the issue of your audience and not mention your program in any way.
Most likely, you could drop hints that you're working on "something big" and that it will be launching soon, but ultimately this phase is about priming your audience and getting people in the right mindset in anticipation of your course's launch.
If you rush in with a sales pitch You risk the loss of your customers since they're not prepared to listen to it. Be patient!
2. Cart launch and official launch:
This is the moment to can start directing customers to your sales page. Your goal on this stage is to get the maximum number of people to sign up for the course. This phase will be the main focus of your launch campaign and can be broken down into further stages:
- Release
- Issue
- Solution
- Benefits
- Social Proof and FOMO
- FAQs & Risk Reversals
3. Cart close and countdown timer:
In the last 2-3 days of your sales campaign, you'll need to increase your communication with your audience. It is important to stay at the forefront of your mind when you are closing your sale, and convince individuals in your crowd to purchase.
If you've experienced that last minute feeling it's not a problem. Many of us - your customers too - wait till the very last minute before making a purchase.
That means you need to indicate when your sale will be closing, and also how much time the customers are left to purchase. A countdown clock on your landing page is an effective way to make your message more clear.
What is the best time to launch the online class I am creating?
A general rule of thumb is that it's best to begin your online course after you've created a product that you're happy to offer to your customers Beta versions are acceptable but the course should not contain entire modules or large parts.
However, there are some exceptions when you're using a drip schedule to release your material gradually over time or if you're delivering the content live. If this is the case you're able to work on your course material as you go along but you must know exactly what you need to do each week.
3. Automatize your lead nurturing funnel:
Automation means setting everything on autopilot. You can automate your sales funnel when you know that it's functioning. Automation can help you save time and scale its impact for your company. This is like taking a second look at a bet you know will be successful.
Examples of funnels: Create a simple webinar sales funnel
If you're creating sales funnels in your first course time, it's best to start simple, experiment and then grow as time goes by. This article will show you how to get started with a webinar sales funnel for the new course you've created.
It is crucial to build your funnel from scratch before you improve and test every step of the procedure while you work. Here are the 3 steps:
Create your webinar
for course designers, webcasts for free are an excellent method to attract new students to your program and to generate greater revenues.
After you've verified your course offering and you've got it approved, you can design your own free webinar to promote it. It's your most important marketing tool, therefore you should spend some the time to outline your webinar in order to make sure you're providing the best value to your customers.
Produce an email campaign
Once you've created your webinar's agenda it is essential to invite participants from your list of email subscribers into the webinar so you can deliver your killer pitch to sell.
That's where email marketing comes in - and it's one of the crucial elements of an effective sales funnel. Try starting with a flow of nine emails at first, and then work your way up to a more complex campaign.
Create an exit strategy
Your closing method is the one that comes after the sales message you gave on the webinar. It is the time to direct customers to buy your product. There are a few alternatives to closing sales.
You can direct customers to:
- A purchase page
- A course sales page
- A consultative sales call
You can choose to use only one strategy or employing a variety of strategies. As an example, you can invite attendees of your webinar to schedule an informal sales meeting together and then send participants who did not attend the webinar on a sales site.
A sales call can be an effective method to increase the number of courses you offer - when you talk to your clients in person, you'll be able to understand their problems and what they'll gain of your products, while also gathering useful feedback on your target audience to help you in the future.
Launch and test
At this point, you should have everything prepared for your launch campaign: your webinar, your email funnel, and closing plan.
Test the entire funnel first by being a client before opening it. You can send the email to your friend to guide you through the entire process and ensure there are no typos and links that aren't working, or obstacles to purchasing.
4. Bring more people towards your sale funnel
A sales funnel is awesome - but you need to drive traffic to your funnel for it to be effective.
Without a steady stream of traffic coming in, you can't keep checking your sales funnel. If your current traffic strategy is not working (or in the event that you don't even have one at all) Here are few strategies from Neil Patel to help you increase your website traffic.
- Paid-for advertising
- Pay-per-Click advertising
- Facebook retargeting ads and then connect Google Pixel with
- Social media
- Partnerships
- Join forces with a different brand and create a special drop-in email
Note: Paid advertisement is an excellent way to get more customers quickly, but it's an option that's best after you've found a product that's market-ready as well as a solid knowledge of your customers and you're willing to spend time and money honing your strategy.
Are you ready to take your company to the next level? Get your hands on the Black Friday deal.
PHASE 4
Experiment, grow, and grow
Once you've built an effective sales funnel that can sell additional courses, the next thing to do is keep testing and adjusting your funnel to achieve more conversions.
Test and analyze
Prior to determining which elements of your sales funnel you want to explore It is crucial to identify those areas that are problematic so that you can determine where to focus on your goals. Examine your sales funnel to determine where customers are dropping off and discover the factors that prevent customers from buying.
It is essential to establish methods to receive feedback about the course as well as your branding from your students - like feedback surveys and interviews. With that in place it's time to launch and market your course with confidence knowing you've created a feedback loop for yourself that will help you to improve your course post-launch.
Scale up
If you've made it to this point, you're a winner!
When you've found the perfect mix of promotional activities that turn your target audience to paying customers, it's time to grow and scale your business. That's where you'll be able to take a funnel from the $10k mark to $100k up to $1M or more.
Ready to launch your course in time for Black Friday?
Make use of the Black Friday checklist to get your course ready to launch and to sell more classes! The trick is to keep exploring and refining your course by collecting as much feedback as possible from your students along the way.
Who's ready? If you're looking to launch your online course now, take a look at our Black Friday deals and find the bundle that's right for your business.
Find your hands on the Black Friday deal. Everything you need for launching on a budget.