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The Nurse Who Made $15K Her first launch

Nov 2, 2023

Theresa O'Leary, the ear nurse consultant  believes that medical doctors and nurses don't have the basics of ear health The information about how to solve ear problems isn't universally available.

A young woman came into the clinic of Theresa, angry and disappointed. After she was able to see Theresa she yelled, "I just saw your signs. Now I'm experiencing all these feelings since I woke up this morning, and my ears are blocked. I visited an medical facility to look at it and they told me there's no problem. But why can't I hear?"

This incident led Theresa into operating her own brick-and-mortar clinic for ear problems over the past 21 years, a nursing-run medical facility that serves more than 67,000 clients. And as for the lady with a blocked ear, Theresa removed the long and thick piece of wax that was blocking her canal, causing the hearing impairment. Not too long ago doctors told the woman there was nothing wrong...sending her into a tailspin. However, Theresa didn't stop her search. She viewed this woman's success tale as a way to help educate people in the area on how to care for ears.

The method of teaching gained more customers, established Sheryl's authority and launched her business, Ears Made Easy .

Skip ahead:

How did Theresa get her $15K launch after she had never even had a website before?

There are a few ways bricks-and-mortar firms that are looking to move into online learning need to take.

1. Fax machines to landing pages "Do your employees know enough about ears?"

The beginning of the marketing plan of Theresa consisted of phone book listings and faxing health clinics in order to request, "Do your staff know enough about ears?". She visited every post office and bought every phone book that was available in New Zealand. She contacted anybody with expertise in ear such as occupational health firms pharmacies, nurses and even doctors.

It was a gradual start (and hours and hours of writing and faxing letters) to grow her client base. Still, even though this was the most successful strategy for Theresa (she had expanded her practice to over 67,000 clients), she still knew she had to take on the new frontier of technology. Therefore, she created an online presence with a dedicated site and newsletter that had more than 2,000 people who were able to view their email the way the phone number they had--private! It is easy to imagine the effort Theresa had to earn each email address in order to help her build a more global reach.

Step 2. The initial step towards online success and an $11K breakthrough: one to many

Leveraging the same system to tap into every profession that is a part of health and ear. Theresa found associations, boards as well as industry publications to expand her database to further. By now, teaching had become second nature to her, therefore making it easier to the medical community drove Theresa to enter the online space.

She decided to set the cost of the first class to be $357 New Zealand dollars. She then sent out a newsletter with the dates, as well as hyperlinks to her website that contained details of the course. It also contains a demonstration course that you can test. This is the fruition of her grit commitment to her topic, and overstanding her clients' requirements. But she also leveraged another advantage...

Step 3: Harnessing for expedited growth

When Theresa had sold her business in order and began to venture into online education She had a break of six months (she earned it! ) and then thought about how she could cut down the timeframe of creating marketing, launching, and directing her courses effectively online.

4. Access insiders "You do not have to be up and running if you're prepared"

Theresa will boldly say she was assisted throughout the process. There was no need for her to master a new program or to become an expert in the field of web design. Instead, she enlisted professionals.

The approach was helpful in helping Theresa improve her skills in using and building the landing page for her website . She got her branding right on her website and established the ability to access her live classes and Q&A. As well as, establishing automations on ActiveCampaign that sends emails to those who are interested when they are needed. Theresa will never want to overwhelm her clients by sending them each week 13 emails.

And these experts offered valuable tips and helped transform her process into a simple process. They suggested strategies to implement and modules to utilize, as well as marketing strategies to implement. She also suggests to other business owners no matter who you hire, they're still acting on your behalf. always maintain your communication style in your newsletter and branding.

5. Leave an impression, leaving an online educational legacy

When Theresa reflected on her journey to date, her desire for impact (and income) shone through. The woman is already aware of next steps and plans to sell self-paced courses.

Therefore, I questioned Theresa what advice she would offer to creators who are just beginning to grow their courses--given that she's at the point in her journey to online success. It was an easy but important one: "What do you have to offer, and who will benefit from it?". In business we refer to the terms"TAM" (Total Addressable Market) and SAM (Serviceable Available Market). Who else might your target market include? There could be more than one target group more than you think.

When I inquired about the way Theresa would like to be remembered an instant pause, she responded, "As someone who helped countless people have their healthiest ears and the best hearing".

This is a way to remind yourself of more than just profit, the real legacy lies in the transformation of your students' lives.