The new feature on Stripe could increase conversions by 7 (7%) (+ Videos)

Table of Contents

•     What does it mean to Link by Stripe?
•     How does Link work?
•     How Does Stripe Link Benefit Your Enterprise?
•       Improved checkout flow and style
•     How do you enable Link by Stripe on Your Site
•       Getting set up
•     Wrap It Up
•       Get Today!

Link by Stripe is now available and it's integrated to your existing Stripe Elements integration - no additional charges or fees.

If you're a creative located in the U.S., and you're working in US$, you've now gained the ability to access Link.

The new feature is amazing because of a variety of factors. This is one of the most captivating:

Link users purchase 4 times more often than non-Link users.

In this article, we'll cover even more exciting stats. In addition, we'll discuss the benefits of Link by Stripe is. We'll demonstrate how it functions, and we'll guide you to get to gripswith Link to your website.

Let's get to it!

What exactly is Link by Stripe?

Link is a payment feature that is available via the Stripe Elements connection.

It gives your members and customers a fast simple, secure, and easy method to process single-click payment across tens of thousands of sites.

It doesn't matter if it's your site or another site that has Link enabled, the first time a user is able to pay through Link, the system saves and encrypts their info to be used for any future 1-click transactions.

Link is a certified PCI level 1 Service Provider. This means that the customer's saved information is extremely safe.

How Does Link Function?

Link provides users with the ability to enable completely secure 1-click payments across the internet by completing an easy check-out process only once.

This is a brief explanation of how this simple process operates...

 1. Step 1: Client is able to check out, and then saves the payment info

Your client is redirected to an online store that is supported by Link (yours or a different one). If they make a purchase, they save their payment information and the shipping address.

 Step 2: One-click transactions are enabled

If you make a purchase in the future, Link autofills that customer's stored payment information so that they are able to check out in one click.

 Step 3: Customer completes mobile verification moving forward

Now your customer is all prepared. When they use Link for the first time on a different website or device, they'll receive an unique code. The code can authenticate their identity and help keep their info secure.

How Does Stripe Link Benefit Your Business?

The research proves abandonment of carts is a big, expensive problem.

For example, a study of the Baymard Institute showed that nearly 70 percent of shoppers abandon their carts. The most common reason for the abandonment of carts is the frictionin the buying process.

It was also found out that almost one in five consumers left their carts in response to the checkout process that they said was "too long and complicated".

Not only that, Baymard found that improving the checkout "flow and layout" can save businesses around $260 billion in lost sales.

The only way to recover those sales is to create a fast and friction-free customer journey.

With its 6-second checkout procedure precisely what Link by Stripe does.

Improved checkout flow and layout

Link makes the buyer's journey by allowing buyers to make their purchase nine times quicker. Studies show that the Link customer experience is so much better than Link users buy 4 times more oftenthan other users.

Businesses that have used Link have witnessed an rise in conversions by more than 7percent. It's an astonishing, code-freeway for small online businesses to build a full payment page and share the link to customers.

Ready to get it set up? It's easy!

How to Enable Link by Stripe on Your Site

If you're an author, and have an Stripe integration, it's fast and simple to establish Link. Follow these steps.

Getting set up

To begin, log into the Stripe Dashboard Settings - Payment Methods. Select the .com platform from the dropdown.

Then scroll down to find the Link Payment method then click the Turn on button.

Next enable Link within your settings by going to the > Settings > Payments tab.

Check your Stripe gateway's settings (see picture below), and make sure Stripe Elements is checked.

Then scroll down, check the box that says enable Link (recommended), and save your Settings.

It's all good! The next time that a customer pays out, they will be able to choose to pay via Link.

Wrap-Up

The buyer's journey is a source of friction and is one of the greatest causes of revenue lost to cart abandonment. Link by Stripe is an extremely simple method to decrease friction and improve the number of sales on your website.

You can activate Link within the settings of your Stripe dashboard. After that, make sure Link is enabled in your Settings. These two little steps can get you on the path to a lot of revenue growth.

Visit the knowledge Base as well as the Link by Stripe FAQs for more information and to begin your journey.

Get Today!

Get paid to create your content.

Have you added Stripe Link to your site Yet? We'd like to hear how you're doing. Tell us about it in the comments.