The Most Effective Checkout Page Templates for your brand's website The Best Checkout Page Templates For Your Website
The following article is an original guest blog written by Tony Minh Do, Marketing Manager at HubSpot.
One of the most vital aspects of your shop is the checkout page. Utilizing a checkout page that will convert to more customers will boost the sales. Knowing what to track and how to meet your customers' needs in a timely manner can be even more effective.
This is what we'll talk on in the coming days. What you'll learn
What Is a Checkout Page?
This is often the second final page that your customers encounter during their shopping trip. It's also the last step before they commit to making a purchase.
Second-guessing and abandoning carts could be major issues in this case, so you want to take steps to encourage customers to keep shopping.
The best way to achieve this is to reassuring customers. Provide confirmation on the following information at the checkout screen:
- The information of the client
- Shipping details
- Billing details
- Order number for tracking
- Pricing and information on payments
If you provide the information in an easy to read format, the customer can confirm the details that they will need in order to complete the purchase.
In most cases there is a need for a simple checkout so that customers are at ease. The number of pages you can be different according to the product. Just make sure the submit payment button is easy to locate at the conclusion.
Why Checkout Pages Should Be Optimized
Optimizing your checkout page helps provide a seamless checkout experience. This concludes your customer's buying experience and allows you to continue building trust with them. Therefore, you want to build high expectations of your customers and meet them.
Doing this may end up costing your sales. The rate of abandonment for carts is around 69.82% in all sectors.
Additionally, research conducted by the Baymard Institute on abandoning carts found that a lot of reasons why a buyer doesn't finish their purchase are also related to the checkout site. 17% of respondents said the process was too long or complicated as well as 16% who said they couldn't calculate the entire cost prior to making a purchase.
However, optimised website checkout pages provide a more efficient checkout experience that addresses customer issues and boosts conversion rates.
It is crucial that every step of the checkout procedure is sensible and doesn't waste customer's time. For instance, a simple modification such as switching from separate first and last name form fields to one full name choice could make a difference.
Additionally, don't include new, weird fees or last-minute charges that differ from your product pages. That catches customers by surprise and discourages them from making purchases.
Other design steps can help optimize your website checkout page as well. Consider, for instance Are you making the most of the white space? Do you have your call to action (CTA) above the fold?
In addition, does your checkout procedure flow smoothly both on desktop and mobile devices?
Barilliance observed that 85.65% of mobile device shopping carts were abandoned compared to 73.07% of desktop carts. As more traffic comes from mobile devices, it's important to make sure their experience is great regardless of screen size.
When it comes to the end of the day, if the design isn't user-friendly, shoppers may abandon their carts. The simpler and attractive the checkout process looks, more likely to convert these visitors to customers.
What are the KPIs to track when creating a checkout page?
You can assess the effectiveness of your checkout pages by analyzing the most relevant KPIs. Although they don't necessarily be the best answer for every problem however they will help identify what you should change about your website checkout page or the user experience.
That said Here are some of the metrics to keep track of:
- The rate of abandonment for shopping carts: If this has been a high rate, there could be wrong the checkout process. Try comparing to others in your sector as well.
- Cost of customer acquisition: Represents the effectiveness of your marketing efforts. The worst thing is if this is more than the worth a buyer earns.
- Customer lifetime value What is the average amount the average customer spend overall throughout their relationship with you and your company.
- The average value of a customer's purchase: How much does an average consumer spend on purchase.
- Average duration on page What was the time that checkout be?
5 Checkout Page Templates , and Examples
Now that we've gone over the basic aspects of checkout pages and why you should optimize these pages, let us look at some of the examples below to help provide an concept of what to look to achieve.
The checkout pages are easy to understand, simple and contain the necessary information that customers will require in order to finish their purchases.
1. Photobucket
Photobucket offers an on-line service for photo storage to users that require additional cloud-based storage. Its checkout page template is straightforward, with just the necessary form fields shown.
Pricing is transparent and simple for users to know the payment option they've chosen and at what time their payment will be accepted. Everything can be streamlined into a few clicks, which aids in reducing cart abandonment.
2. Sketch
Sketch is an UX design-focused SaaS company. Though its main website features colorful colors, videos and stunning graphics, its checkout pages are deceptively simple.
Sketch only asks for the information required and displays the pricing on the bottom and top of the checkout page. Everything is in black and white. There are a handful of details, such as credit card logos provide some colour.
3. Adobe
One of the most famous designers in the world, Adobe also has one of the simplest checkout pages you can complete. The page highlights savings that you can take advantage of as well as making it easy to determine what you've spent.
Payment forms are straightforward and offer a variety of options. Additionally, Adobe has a bright blue CTA that asks you to finish the purchase.
4. FreshBooks
Freshbooks Accounting software is a fun twist on the checkout page on its website. FreshBooks offers a little more colour than the other brands on its website checkout page, however it makes use of it efficiently.
The credit card-shaped forms of payment fields can be a great addition particularly for a financial platform. In addition to blue, they provide a contrasting pay-now CTA and clear pricing.
5. HubSpot
Not to be left out is HubSpot CRM, the software company. HubSpot utilizes minimal colors, a simple layout, and easy-to-read forms. The checkout design is similar to its other site and stays true to its the same brand.
Pricing is clearly stated, but should users have questions, they can use the chat feature that is right there on display.
What to Use For Your Online Checkout
What to do after checking out?
After having optimized your checkout page, it's time to begin working on the post-checkout procedure. That may involve the following:
Send a Confirmation Email
The importance of email is at each stage of marketing your product even when web-based visitors do not complete their purchase. Barilliance discovered that 15.22% of cart abandonment emails were opened in 2021. This will help businesses make further revenue.
You can also send a confirmation email after the checkout process is complete. That way, the customer can feel secure their transaction completed successfully. Certain service providers automatically send these emails including all the information from your checkout page.
This includes:
- Order number
- Order details
- Cost
- Name
- Other information that is important
Templatize Your Email
To cut down on time and lessen the risk of mistakes Create a couple of emails with templates you can reuse. These also work great with CTAs to contact customers' support when needed in order to maintain trust with your customers.
Offer All Communication Methods
Nothing can build trust more quickly than making it simple to reach out. Add an email address for customer support, a business phone number, and even consider working in an automated ticketing system, if it is appropriate.
This is also an excellent time to work on some subtle sales. You want the customer to feel part of the conversation, so you can include social media links and provide a option to sign up for newsletters. choice.
Let Refunds or Cancellations be made
Allowing refunds helps improve the customer's experience, and also builds confidence between you and your customers. If it's hard to cancel an order the customer might never want to buy from you for the next time.
While it can be difficult to lose the sale however, customers will be grateful for an easy refund process that reassures them that they can depend on you and your website for the future.
They'll also be more willing to come back when they are assured that refunds will be a hassle-free experience.
Give a Feedback Method
Post-checkout is an excellent place to ask for comments from your customers. In the end, your name is still fresh in their mind. Make a contact form or survey which allows customers to provide feedback after crucial touchpoints.
They could include occasions such as after the sale or after a refund has been issued, or after speaking with a customer service representative. It is possible to find out reasons why a customer decided to request an exchange or refund. You can also determine if the customer liked the product.
Respond to That Feedback
Don't let all of these forms get piled up. You must ensure that the data you collect is stored safely. Use the feedback as well as the KPIs we mentioned above in order to continually improve your overall website and the checkout functions you offer.
Last Thoughts: The Top Checkout Page Templates for Your Brand's Website
Although a template for a checkout page may appear simple, there's a lot of thought into what goes onto each page. The goal is to give an last minute confirmation of the process for your customers, but you don't want to overwhelm them.
Design trends for checkout pages are continuing to be minimalistic, making it easy for users to check the details without being caught up in the flashy visuals. Additionally, features like sign-up for emails as well as a refund policy could work, but you should try to ensure they are in sync with all other aspects of the site.
