The Method Millie Adrian Made $400K by informing aspiring social media influencers
Millie Adrian is on a plan to train the next generation of social media influencers how to earn money from Instagram.
Her love for content creation was evident from the beginning. In 2008, she launched her own YouTube channel along with her younger brother. The channel lasted for nine years. "It was to have fun," she says. "We made random videos including skits, mock-ups, and skits. We also experimented with different ways of living. ."
Following her new job at a corporate company in her early 20s, she was missing the creative outlet that making videos gave her which is why it was that she chose to start Instagram writing as a side project of her 9-5. She advertised herself as a lifestyle blogger and wrote about "anything and everything" sharing photos of food, fashion, travel along with wine, coffee books, and even her beloved pet.
The account she used, @itsmodernmillie quickly increased in popularity and before long, she was being asked various questions by followers. The people wanted to learn how she was growing, how she captured specific images as well as the method she used to gain an amount of engagement. To give her audience members the finest possible answer, she decided to start another YouTube channel. In the beginning, teaching on Instagram was her primary goal.
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"My YouTube was beginning to expand as did my Instagram began to expand and this created the whole impact of helping users more," she explains. "I was interested in seeing which platform took off before making the decision to choose the one that had been profitable. They all worked naturally ."
In October of 2019, she quit the corporate life and became an all-time creator of content. Since, she's built an Instagram following that is 117K. The YouTube channel with 246K subscribers she's also launched online classes in 2021 that enrolled 600 students and generated more than $400,000 USD. "Next year I'd love to hit seven figures."" she boasts beaming.
Here are 10 ways that she earned her multiple six figures in her first 16 months of selling course materials:
Skip ahead:
- She was able to trust her instincts
- She has launched three distinct classes
- She did market research to determine the best price
- She developed her content in response to what her target audience would like to listen to.
- She constantly improves the learning experience for her students.
- She was very generous in her expertise
- She designed a straightforward sales funnel
- Instructors offered gratis items with every one of the courses.
- She fought off burnout
- She's steady
Her instinctual intuition was what she went with.
While working for her company, Adrian created content for Instagram and Youtube at weekends. It helped revive the fire in her imagination when she started to yearn to have more time.
Although she was content with her 9-5 job however she felt a distinct "gut sensation" that she was destined to achieve more. "I was unable to sleep, because my inner voice told me I had the potential to dream even bigger," she shares. "I thought there was something more for me out there ."
She decided to leave her position after having regularly earned at least half of what she made at her current company job by creating content. "Everyone will have their different demands for the change," she says.
Once she achieved this target after which she decided to leave her position and entered the world of self-employment on the 4th October in 2019. With the help of her fans and a lot of time, she determined that the next stage of her journey was to develop an online course.
She has launched three different classes
At present, Adrian has three courses: The Modern Influencer, the course with the highest price priced at $997 USD. It also includes Email List 101, which is her mid-priced course at $297 USD, and The Reels Roadmap which is the course with the lowest price at $197 USD. Every course she offers teaches students how to develop as creators of online content . However The Modern Influencer is the one she concentrates on the most.
The first idea for Contemporary Influencer was a course she launched in the month of July of 2021. The course started with a six-week coaching group call for $597. She then decided to transform the program into a three-month individual coaching service. But Adrian discovered that she didn't have the capacity to teach hundreds of students one-on-one. Adrian decided to turn her Contemporary Influencer into a recorded class instead.
If you are looking for the perfect online platform for hosting courses, she was attracted to this platform because she'd taken several of online classes as an instructor, it was one of her top choices.
"From students' perspective, it's the easiest method to learn as well as the easiest to learn."
In addition to offering three classes In addition, she offers additional tools that she can offer during checkout as an up-sell to drive sales. These include Pitch E-mail Templates Pitch Slide Deck Template and Kit Guide for Media Kit Guide and 100plus Caption Ideas.
She performed market research in order to find the most affordable price
In the case of the pricing of The Modern Influencer The Modern Influencer, she did market research. She would like to know what other creators charged for similar courses, and also the content she created by incorporating their ideas. "I studied the content that other creators were offering, and my own method of teaching," she explains.
"I couldn't find an online course that would teach the use of Instagram as well as brand collaborations, and mine was a combination of both," continues Adrian. "That's what allowed me to determine the most effective cost ."
The content she created was based on what her audience would like to listen to.
Adrian created her classes that focused not just on what she wanted to share or what was not available.
The audience was asked to indicate what percent of them took the course offered by Instagram as well as what they'd like to know but hadn't. After that, she developed The Modern Influencer's curriculum by "brain-dumping" everything she knew into sticky-notepads. "The table was full of sticky notepads" she quips.
She sorted the sticky notes starting with the letter A through Z. They included everything that is required for someone to go from being completely ignorant of Instagram to being a full-time creator of content. Each A to Z subject became segments, and additional sticky notes were turned into classes. Though she states that her course is predominantly focused on Instagram, it's constantly evolving each year as she adds new lessons. In addition, she plans on her adding more lessons to YouTube and TikTok as they're what their users are wanting.
The courses she teaches are taught in a few media; she switches between video clips of her talks, slides presentations, and screen recordings. "It really just depends on the subject and how I think the student can best absorb the content," she says.
Furthermore, her videos are recorded entirely in advance except for the occasional Q&A session which she holds on her page on Facebook.
She's always improving the experience of her students.
Her Facebook group is the place that The Modern Influencer students are joined. The students are able to connect for life to the group and it gives them an opportunity for students to ask any questions regarding creating material.
Aside from the facebook page, the author says she's played around with several ways to keep people engaged by The Modern Influencer She's considering developing a Modern Influencer certification that shows that the individual has successfully completed the training and have been recognized as an influencer. Furthermore, she'd like bring those who've earned the certification to brand deals on a list of PR. "I would not like to join an agency. I would like to help individuals take the next step," she says.
Additionally, she wants to give her students an opportunity to join as associates of the course, which means that Adrian will reimburse them for an amount of tuition cost by referring individuals. "Those are a few suggestions we're exploring, and we'd like to create a solid strategy for next year's class," she explains.
She was generous with her knowledge
Her audience is aspiring influencers, also known as creators of content who wish to become the face of their brands online.
"I do not work with any company or person who doesn't want to be on camera since a large portion of the techniques I employ are about creating a personal connection with your cameras' viewers" she says.
Like her students, building Adrian's audience took stepping outside of her comfortable zone but like she said, "you don't grow from zones of comfort."
She claims she's gained her followers through spending time in her own education. "For several years, I was taking those online webinars for free and reading about what other people were doing," she says. "I immediately noticed a shift as I began to purchase online courses that would yield what I was looking for. ."
The most important thing she can do to assist the creators of content to build their brand is to share their thoughts on what they would like to share and she believes creators should not be protectors of information.
"Don't be secretive about the knowledge you've accumulated as well as share your knowledge you have.Once I told myself'screw it' I'm going teach everything I can, without any intention of earning money and my students found me."
The designer created a basic sales funnel
Rather than getting intimidated with elaborate sales funnels Adrian chose to keep his funnels for sales simple.
In the months leading up the time she launched The Modern Influencer, she made waiting lists using an Google form. The URL was then shared on her site together with her social media platforms. When she was finally able to launch the course, she was met by a raucous crowd eagerly waiting to receive the email address.
The course creators should avoid letting sales funnels scare the audience. Instead, she suggests that they develop a basic funnel like waiting lists so that they generate leads , and help people get ready to purchase the course once it's launched.
She gave away complimentary items to students of each of the classes.
The sales funnel of Adrian is now a bit more complex and she provides free resources that are in accordance with her training. "When individuals download the freebie, or responds to it, they'll be put into an automated system of email that will then upsell them via these email messages," she explains.
For the Modern Influencer The host of the webinar will be a 60-minute webinar which will teach the 100-day Instagram plan -which is i.e. every step needed for reaching 10,000 followers, and earn $1,000 in just 100 days. After they've finished the training program, people are being re-sold the training program.
Within the Email List 101 course, she has a free 10-page pdf download that will help you begin creating, expanding, and maintaining your email database. In the Reels Roadmap course, the program is for free. It shows people how to increase views, draw attention to themselves, and help the reels of their clients be watched by millions of viewers.
She fought off burning out
Although Adrian's business has been growing quickly, it also came with the price of her mental health.
Even though she got the job she had always wanted she became caught in the pattern of working too much. "I worked every waking moment of the day," she says.
In the wake of a series of anxiety attacks and burnouts during her first attempt to launch her course and decided to employ an expert team to run her business. "If I'm not producing the content that my business needs then it will die," she explains.
She is currently in the role of a digital business administrator and funnel strategist. She also has an expert on engagement and community management and virtual assistants, video editors, a brand collaborations manager as and SEO expert and a Pinterest manager. After bringing on a team, she's been able to create more personal and professional standards for self-care that she takes. The result? A focus on creating content , not becoming lost in the minutiae. "I've discovered a lot about myself to avoid hitting the edge yet again," she says.
She stays consistent
One of the most important things that Adrian discovered during her content creation journey -- and burnout experience -- is that this is a marathon, not a sprint. She suggests other creators adopt this approach too, especially in avoid burnout, and creating businesses which last.
"You're taking this on the long term," she explains. "You aren't required to observe results immediately or need instant satisfaction."
In actual fact, she suggests creators to work on their ventures every day in bite-sized, small pieces. "It isn't necessary to have everything happen at once," she adds. "This is the game that lasts. If this is what you're aiming to do, then increase your efficiency by one percent every day. When you do it just by concentrating on one thing in three years, you'll have more accomplishment than any person who attempted to do it all at once ."
The most notable accomplishment is obtaining the YouTube Play Button -- an honor given to one of one of the most popular YouTube channels. "It was the most satisfying period of my life," she recalls, smiling. "I want to go back into my past and inform 12-year-old Millie that the dreams she had in her mind might come true ."
Another thing she would like to have if she'd had time to do and be able to tell herself was to trust in this process. If you're aiming to create online content, she recommends focusing on the results that result from the slow, steady expansion. "Don't concentrate on the time it's taking you," she advises.
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