The marketing professionals' handbook to

Nov 17, 2022

An online game that's interactive is probably the best device in a marketer's arsenal to engage people who are watching.

At the end of the day, it gives viewers the ability to interact with the video content-- improving their recall of the experience, and increasing the impact of your video.

Are you unsure of what you can do to make the most of the power of video games to educate your staff and increase sales? We've got your back with this guide. We'll explain what a quiz on video is, the advantages of it, the best way to make use of it, as well as the most effective technique to build one with .

What can you expect to learn

  1.       What is a video test?
  2.       4 ways you can use interactive video quizzes
  3.       How do you create an interactive video game using
  4.       Pop (video) quiz

What's a quiz on video?

Users can select easily answers to your questions -or skip the those questions that they would rather not be asked. Based on the type of quiz that you design, the video can:

  • Return to the homepage when an individual has replied to the question you requested or
  • The branching out can be to another section based on the option the viewer selects

Whatever you decide to do, making a video quiz (psst! You can easily create an interactive quiz and we'll guide you through how to do it in the next few paragraphs) has a multitude of advantages, including:

  • Better viewer engagement. Instead of only engaging with your videos through pressing pause or exit, videos questions allow viewers to have more opportunities to interact with your content through sharing the answers to your thoughtfully placed questions.
  • Collecting feedback from viewers. Alongside using video quizzes to teach your viewers about your content make use of the questions to get feedback from them. Simply incorporate a "yes or no' or  multiple-choice format' question at the conclusion of your video to ask those who took part in the activity what the content was.
  • Improved the way you segment your customers. Based on the decisions people make when taking the quizzes you offer, video splits the groups into distinct ones that share characteristics. Utilize the information you collect to increase your capacity to get your message to your intended people with targeted marketing.

4 ways you can use interactive videos to make quizzes

1. Create relevant and focused information

Use video-based tests to help readers understand what information is beneficial to their needs and what products are best for them.

2. Get customer feedback

Asking for opinions of viewers regarding your latest range of products to asking how pleased they feel with your services or educational material, video quizzes can be a great way to collect views.

The most exciting aspect? The best part is that you can gather feedback about the products you offer. Create and distribute bite-sized videos of your idea (based on the needs of customers -- say you have suggestions for new features in your SaaS tool or a different pricing structure) And then, ask your customers to tell your company how they feel about it.

3. Check your viewers' knowledge

It is a great way to test your knowledge of video games for creators and marketers of course materials who share educational content. Also, it's feasible for businesses to utilize video tests to evaluate the skills of their employees when they release regularly scheduled courses (think DEI, IT, and cyber security classes, which the majority of businesses must teach employees about).

This quiz-style video by the Radisson Hotel Group shows how they use quizzes to train staff members to deliver excellent customer service.

4. Make education simpler

The sharing of complicated data can be difficult. But cutting it down for a more immersive experience with videos is an excellent way to help make it easier to understand.

Furthermore is that by adding an incentive mechanism into the assessment, it will draw and hold the attention of your test participants better. As an example, this EMS interactive video for training awards the participant points for their responses:

How do you create an interactive video game using

In order to begin, you'll require:

  • A user account with the Interactive extension installed
  • An existing video being used or newly uploaded video which is now prepared for use in an interactive manner
  • A list of questions, along with possible answers, that you wish to quiz your viewers on

How do you create a video quiz in 7 steps

  1. There is the option of adding a hotspot or an overlay on your film. There are many methods to incorporate Quiz questions in your video, by having the appearance of hotspots at specific times within the video, or having an overlay show up at a particular time within the video. An example:
  1. In order to add, delete or managing your questions, it is necessary to access the " Question manager"by setting up any hotspot and overlay elements. Once you've added an inquiry to the Question Manager it's possible to make additional hotspots as well as overlay elements that can answer your queries.
  2. The Question manager is where you can add to, alter or delete questions. You can also take them off to reconnect to the hotspot you have previously connected to, or an overlay them. You'll find a drop-down that lets you select your query and then create your response.
  3. Input the information for your answer, including score, and check if it is true. Once you have filled in all the necessary details then click Add Add button for saving the information to the hotspot.
  4. Repeat these steps for other hotspots and overlays as well as other elements related to the same query. Make sure you note each of them as correct in order to monitor the quiz's results.
  5. Once you've completed your video, you can utilize the resultelement from the Overlay Editor in order to present your viewers the outcomes in real-time.
  6. Save and preview your quiz in the video!

Pop (video) quiz

Just kidding!

Videos will help you engage and inform the audience you want to reach more efficiently whether that's employees from within or your target clients. Utilize the information from quizzes to gain a better understanding of the needs of your customers, break down complicated information into an engaging, engaging style, and entice potential buyers by using surprising ways to engage them.

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