The marketer's guide to interactive video quizzes

An interactive video quiz can be inarguably the most effective tool in a video marketer's arsenal of tools to draw attention to their people.

It also encourages viewers to engage with video , increasing their memories of the experience while increasing the value of your content.

Not sure how to make use of videos to help train your staff and increase sales? This guide will help. this guide. This guide will explain the basics of a quiz video, ways you can use it, and how to build one from scratch using .

What you'll learn

1.    What's a video assessment?
2.    4 ways you can use interactive video quizzes
3.    How can you make an interactive video quiz with
4.    Pop (video) quiz

What's a quiz on video?

The viewers can choose easily between answers to your questions -and even skip any ones they're not willing to be asked. Based on the kind of quiz you've created your video will:

• Continue to the page after a viewer answers your query or
• branch out into a new section according to the choice the viewer chooses

Whatever you decide to do, making the video quiz (psst! You can easily create an interactive video quiz -We'll explain how in a moment) delivers a ton of benefits , such as:

• Better viewer engagement. Instead of interacting only in your videos by pressing the pause button and then exit, video quizzes allow your viewers to interact with your videos through sharing the answers to your strategically placed questions.
• gathering feedback from the viewer. In addition to making use of video quizzes to instruct your audience, make use of them to source their feedback. You can simply add a "yes or no' or 'multiple-choice format' poll after the video, to inquire from users to rate how helpful the video was.
• Improving audience segmentation. Based on the answers viewers choose on your quizzes in video, segment them into different categories that share common particular characteristics. Utilize the information you collect to better target your audience by delivering relevant marketing material.

There are four ways you can make use of interactive videos to take tests

1. Offer relevant, more specific content

Use video quizzes to help users understand which educational material is appropriate for the students and what kind of products would be the best for them.

2. Get customer feedback

Inquiring about viewers' thoughts on your new product collection to inquiring how satisfied they are with your service or educational content, videos quizzes can be great to collect feedback.

The most exciting part? It is possible to collect feedback on products also. Simply create and share bite-sized videos on the new idea (based on the needs of customers -- say the need for a brand new feature for your SaaS tool or a new pricing arrangement) and ask users to rate what they think of it.

3. Examine the knowledge of your guests

This can be a useful application of video quizzes for marketers and course creators who create educational content. Companies can also use videos as a way to assess employees' understanding in the course of regular course materials (think DEI, IT, or cyber security courses that the majority of companies have to teach employees about).

This video quiz example from the Radisson Hotel Group shows how they utilize quizzes for training hotel employees on how to provide superior customer service.

4. Simplify education

The sharing of complex data isn't simple. Yet the ability to break it down into smaller pieces and make it a more immersive experience with a video is a great way to make things easy to understand.

Additionally, by adding a reward system to the quiz to draw in and keep the attention of your participants more successfully. Like this EMS Interactive Training Video awards the participant points for their responses:

How to create an interactive video game using

For starting to begin, you'll require:

• A account with the Interactive Add-on activated
• A video that is already in use or a newly uploaded video that is ready to be made interactive
• The list of questions and potential answers which you would like to question your viewers on

 How do you create an online quiz in seven steps

1. Add a hotspot or overlay on your video. It is possible to create quiz questions within your video, by having several hotspots pop up at certain times in the video or making an overlay appear at a particular time within the video. This is an example of this:

1. For adding, removing or manage your questions you need to open the " Question manager"by adding any hotspot or element overlay. Once you've created a question in the Question Manager it is possible to create additional hotspots and overlay elements to answer the questions you have.

1. Within the Question manager, you can create, edit, or delete questions to connect back to your hotspot, or overlay element. The drop-down will allow you to select your question to create the answer.

1. Fill in details for answers, score, and if the answer is correct. Once you have filled all of the information then click Add Add button to save the data in the hotspot.

1. Repetition these steps for additional hotspots or overlay elements connected to the same question. Make sure you make sure to mark each one of them as the correct answer to properly track quiz performance.
2. At the end of your video, you can use the resultselement within the Overlay Editor to show results back to viewers in real-time.

1. Download and view your video quiz!

Pop (video) quiz

Just kidding!

In the end, videos can assist in educating and engaging your customers better -- be it the employees within your company or prospective customers. Leverage quiz data for a better knowledge of what your customers are looking for, distill complex info into an exciting, engaging design, and entice potential buyers in unexpected ways.