The Game Localization Experience Story Four-fold revenue growth for South Korea -
Out of the Park Developmentsquadrupled revenues in South Korea -- the fourth largest market for video games worldwidein part by bringing its benchmark game into Korean.
I talked to Richard Grisham, former COO of Out of the Park and the current director of Business Development at Com2Us which is a Korean development firm that bought Out of the Park in 2020.
Listen to our discussion below to gain insight into:
- How do you successfully launch an a suitable variant of the game in your local area?
- Make "microcampaigns" to gain a better return on your marketing efforts worldwide
- Brand ambassadors, as well as possible employees of your current customers.
How can we aid you with selling software across the World
Those quadruple sales in South Korea? That's where we can help.
Most people across the world, after the buyer had walked into the storefront Out of the Park experienced an impressive change. But it appears to be the case that the Korean version had less conversion rate than the any other version, even though they launched an English-language version of the game.
Out of the Park uses the checkout function for e-commerce on Out of the Park. Once a purchaser is ready to pay for their order, they is taken to an online storefront operated by .
Following several conversations with "s customer service department," they were able to solve the issue.
"It is evident that the expectations of the average Korean customer is to not have to pay $40 for the opportunity to participate. All we have to are able to do is display the cost of the game on the last page, which is shown when you check out," Richard explained.
If Richard added the price of the game prior the process of checkout, the conversion rate increased substantially. This is Richard discussing the situation.
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