The Easy Affiliate and Member plugin is now available Connect to the Increasing Potential of Referral Marketing WordPress Membership plugin - Membership Websites

Mar 7, 2024

The Easy Affiliate and Member: Plug Into the Potential of Referral Marketing

Title Image  Member and Easy Affiliate Program

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It's never been more straightforward to set up and run an affiliate program on your Member site with Easy Affiliate. Here's the complete guide and some tips for getting the most out of this powerful growth combo.

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It's impossible to underestimate just how much affiliate marketing has a dominant role in the online marketing landscape. The affiliate marketing industry was valued at over $20 billion, a figure that's expected to nearly double by 2030..

It's especially remarkable considering that for the most part affiliate marketers are only paid commissions after they've made a sale. This is millions of dollars worth of sales and revenuegenerated through this particular marketing method.

If you're a business that hasn't been able to tap into affiliate marketing or if you're looking to move away from expensive affiliate platforms to increase the number of members on your site, this latest addition can be exciting for the business as well as your pockets.

Introducing Easy AffiliateAll-in-one Affiliate program plugin that works with WordPress that is integrated with Member.

Take a look for a detailed review of the key aspects of this software, complete with advice on how to maximize its potential to increase profits to boost your company's profits.

Affiliate Marketing 101

In case you're completely new to affiliate marketing, here's a quick overview to help you get up to speed:

Affiliate marketing is a widely used strategy where individuals are rewarded for promoting a business's products or products or. When a transaction happens through a unique affiliate link an affiliate marketer (or more commonly, the affiliate) earns a commission from the seller.

This marketing technique offers a variety of advantages to members as well as websites that sell e-commerce:

  • When you use affiliate marketing, the only time you have to pay is once a sale has been made. It is a low-risk cost-effective way to expand your membership base without cost-of-acquisition that comes conventional advertising strategies.
           
  • The fact that it is based on performance makes it very scalable and is suitable for membership-based websites regardless of the stage they are in expansion. As your subscriber base grows rapidly, you don't need to contend with an growth in marketing efforts or expense.
           
  • Affiliates, especially those who align with your website's focus, can directly reach certain, specific audiences. Run a soccer club fanzine, or a vegan cooking school? Affiliates with niches can be your best people to spread the word. With them as your partners marketing, your efforts are specifically specific, attracting members who are more likely be engaged with your site and the community.
           
  • In contrast to one-time ads, affiliate marketing offers an ongoing marketing campaign for your membership site. Continuous exposure keeps your website top of mind and draws new members over time.

Now you're all caught up about affiliate marketing and the benefits for your business is clear now is the now time to take a peek at what the Easy Affiliate integration means for your site's membership.

What exactly is Easy Affiliate?

Easy Affiliate Hompage

Easy Affiliate allows you to run a fully self-hosted affiliate marketing program straight through your WordPress dashboard.

When you host your own affiliate plan, you have more say over your Affiliate application procedure, are in the direct influence over payments and commissions, and skip the transaction fees paid by third-party platforms.

As the name implies this makes the entire process of setting up and operating your software easy - with no prior knowledge required, virtually everyonecan make this work for their own business.

It's because Easy Affiliate is filled with all the tools and programs you'll need to make your program successful, each designed specifically to be easy to set up and use.

Let the journey of key features commence!

Simple Affiliate Features and Strategies for Success

Connect effortlessly to your eCommerce Plugins

At the click of an icon, Easy Affiliate can detect and connect with key ecommerce platforms including yours truly ( Member), PayPal and WooCommerce.

It is possible to enable integrations either during Easy Affiliate's setup wizard, or simply by going to Easy Affiliate Settings > Options > eCommerce tab.

Screenshot of the ecommerce settings in Easy Affiliate highlighting the  Member Integration


       It's simpleto connect affiliate programs to products and services you market on your website.

Screens for high quality Excellent Affiliates

Opening your affiliate program for everyone could be an ideal idea. However, in affiliate marketing, quantity isn't always the same as quality.

Research shows research shows that less than 10% affiliates account for more than 90 percentage of all sales and conversions. This highlights the importance of focusing on recruiting and working with best performers.

Simply accepting all applicants can waste time and money from nurturing valuable relationships with high-quality affiliates. You might find yourself overloaded with support and questions problems from an array of participants, rather than focus on the ones who drive the results.

In order to ensure you get a higher return on investment, it's advisable to carefully review and accept new affiliates and ensure that their audience aligns with the market you want to target.

Easy Affiliate streamlines this process by integrating an application into the approval system. This is how you can set it up:

Navigate to Easy Affiliate > Settings > Affiliates tab, choose Application as the Registration Type.

Screenshot of the Easy Affiliate Application Process

In this section, you may opt to mail emails to applicants informing them that their application has been acknowledged and accepted.

After you've chosen the type of registration the Easy Affiliate software automatically generates a registration page. Your prospective affiliates will then be required to complete an application form, and wait for your approval before they can start to promote your items.

The form requires essential data that includes:

  • First name
  • Name of last name
  • Email
  • Websites they plan to use for promotion
  • The strategy they use to promote their products
  • Links to social media profiles/profiles

The detailed data allows users to evaluate each applicant's potential suitability for your particular business. Through requiring applicants to list the websites they will be using for their promotions, it enables Easy Affiliate to monitor and identify fraudulent actions by flagging fraudulent site advertisements and more details on that later.

Boost Conversions with Compelling Campaigns

To really reap the most benefits of your affiliate program, you must get your affiliates involved in each of your marketing efforts

You've got a brand new feature or product or a sale to promote This is a great occasion for affiliates to talk about your company's name.

Affiliates are constantly looking for new ideas for their content, and new ways to engage with their customers. Engage them in the latest features and promotions, creating an positive symbiosis in participation.

As affiliate program host, you have the ability to boost their effectiveness and further encourage affiliates by equipping them with tools to make each campaign a roaring success.

Easy Affiliate allows to create unique links for particular websites.

Imagine you have the landing page you need to provide every detail about the latest feature that you have released. When you share a unique link for the landing page you can guide your customers' visitors to the core of your offer, avoiding your homepage to take a strategically crafted look into the funnel of sales.

Screenshot of Easy Affiliate Add New Creative feature

Easy Affiliate also facilitates the distribution of campaign images and banners.

Arm your affiliates with eye-catching, branded content that's not just easy to use but also boosts your campaign's visibility. It's a win-win: easy material for them as well as increased publicity to your brand. Transform your affiliate program into a dynamic force that propels your brand ahead, one step at one at a moment.

Monitor Affiliate Performance with Google Analytics

Easy Affiliate not only Easy Affiliate features it's own real-time reports, tracking clicks and sales, however, unlike many affiliate plugins It also makes it super easy to keep track of other important KPIs of Google Analytics.

That's thanks to its tracker of Affiliate Links for UTM feature.

UTM Affiliate Tracking EA

Simply by enabling this option, Easy Affiliate will automatically add UTM parameters to affiliate links so you will be able to gain in-depth insight into issues such as...

  • Top performing affiliates
  • Highest converting campaigns
  • Which websites your affiliates are publishing on?
  • Which type of content performs optimally?

...right in Google Analytics.

This allows you to improve your affiliate marketing program and strategies for maximum returns.

Motivate Marketers to Sell More by offering Special Commission Rates

Encourage affiliates to pull out all the stops for you affiliate program by rewarding those who excel with a particular commission rates.

Through this plugin's Custom Rules add-on, you can set up custom affiliate commission rates to reward high achievers as well as specific actions. For example, you can set up a higher commission rate for affiliates who exceed a specific amount or provide a special rate on the most recent product you've launched to help promote your product's launch. All is possible by creating Custom Rules.

Screenshot of Easy Affiliate's custom rules setting for special commission rates
Set up custom affiliate rates that are based on the amount of sales with Easy Affiliates Custom Rules that you can add to

Protect Profits with Fraud Prevention

With the Easy Affiliate Fraud Prevention add-on you can now make it easier than before to identify or block commissions you suspect of fraud before you pay out a cent.

Decide if you wish to allow the flagging or automatic block of the commissions of:

  • Own referrals - if an affiliate makes a purchase using their own affiliate link.
  • Unapproved referring sites - the site that referred the click to isn't one of the sites listed on the affiliate's application.
  • Affiliates who have a questionable conversion rate: Address unusual conversion rates that are significantly different from normal, indicating the possibility of fraudulent methods.
Screeshot of Easy Affiliate fraud settings

This proactive approach safeguards your profits and ensures the integrity of your affiliate program making it a stronghold of trust and confidence.

Pay out rewards to affiliates fast and easy With One-Click Payouts

With the One-Click Payout feature of Easy Affiliate the process of sending out rewards is just simple as it sounds, making the affiliate payout process quick and effortless.

Instant payouts Just one click is all it takes to pay your affiliates, eliminating the need for delays and complexities.

Improve morale of your affiliates Fast payments ensure that affiliates are happy, motivated and engaged your brand.

Streamline your operations:Forget about all the headaches of manual payments. One-Click Payouts simplify your workflow, freeing up time to be focused on your strategy and growing.

Screenshot showing Easy Affiliate one-click payout.

Once your affiliate has reached the payout threshold (which is easily adjustable within your settings), you're just one click away from distributing their income. Easy Affiliate works with PayPal's 1-Click Payouts providing a quick and secure method to pay affiliates.

How to Integrate Member With Easy Affiliate

Member has now been integrated natively with Easy Affiliate - meaning they're designed to work together, and connecting them in a cinch.

Easy Affiliate currently supports the below integrations with the Member payment providers.

  • PayPal Legacy,
  • Stripe,

Here's how to set Easy Affiliate set up and integrated with Member:

  • You can purchase a Easy Affiliate license.
  • Head to your Easy Affiliate Account Downloads page, and then download the plugin .zip file to your personal computer.
  • Log in into Your WordPress Dashboard.
  • Click Plugins > Add New Plugin > Upload Plugin
  • Select Browse, select the .zip file and select Install Now
  • When the download is completed, hit Activate.
  • Now from your WordPress Dashboard, navigate to Member > Setup > Integrations Other Services and click on the Easy Affiliateicon.
Screenshot of  Member integrations with Easy Affiliate selected
  • You should see an Easy Affiliate within the right-hand corner on your dashboard. You can click it to open Settings. Settings
  • Head over to the eCommerce tab
  • membershould be automatically detected by switching the toggle on.
  • Click to "Update Options"

And you're done! This is as easy as that.

The next step is to promote the news regarding your affiliate programme and accept applicants.

In no time the site will see revenue increase and your membership site flourish.

Conclusion

With Member and Easy Affiliate You have everything you need to set up an efficient affiliate program to your membership site.

Easy Affiliate gives you everything that you require to set up and run a smooth, streamlined affiliate program that can increase the reach of your program and attract active members to your network.

Make sure to keep your affiliates engaged through clear communication, prompt payouts, and by providing best practices in promotion. Utilize the insights gained obtained from Easy Affiliate and Google Analytics to refine your strategy and focus your energies in transforming your affiliates into authentic brand ambassadors.

Their success is your success. And together, you can achieve remarkable growth for your membership site.

Everything starts with single connection!

Do you have any concerns or wish to share your experience of affiliate marketing? Tell us about it in the comments below.

Don't forget to join us on Twitter, Facebook, YouTube and LinkedIn for additional tips and top practices for growing your membership company.

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