The Dirt on Drip Content

Reader Disclosure

Content that is useful attracts people to visit your site. Content that drips keeps visitors at your website.

WHAT'S INSIDE          Toggle

•     Why Drip Content May Be Right for Your Site
•       Drip content keeps people coming back.
•       Drip content helps users stay committed.
•       Caution Be smart about how you drip content
•     How to Set Up Drip Content on Your Site
•     In Summary

Dripping content is a method of providing content to site users. Users receive information in small portions, perhaps over the course of several months until they can access all of the library.

It is also possible to drip certain content items, or even posts that require users to view them in a certain sequence. Also, the requirement that users send an email prior to being allowed to see the rest of your website could be considered content dripping.

In this article, we'll give you an overview of the reason you might want to consider using drip content on your website, and we'll show you how you can set it up. Let's do it!

The Reasons Drip Content May Be Right for Your Site

Drip content keeps people coming back.

The content that drips are often required by users to be more active on your website. As they aren't able to access all of the data at once and they have to keep coming back.

Let's suppose you create a course. It's intended to run for twenty hours over a five-week period. But the student completes all the course within two days. After they've completed the course the course, they're no longer able to return to your website. This could be detrimental to your business.

If users must take the course over time, however, they'll need to return repeatedly. This will give you more views, more opportunities to market your business, and greater opportunities to engage with users.

Similar to watering your tomato plant with drip irrigation. The idea of presenting all your information upfront to the consumer is similar to watering your tomato plant using a fire hose. Though the plant receives the exact amount of water in both cases however, one that is drenched with a hose will quickly go to waste, whereas one that is slow-watered and over time, thrives.

Drip Content can help users remain committed.

Dripping content keeps things manageable for the user.

In this instance, someone could sign up for an online course with no clue as to what they'll be getting into as far as assimilating the information. After completing a few sections it is possible that they become bored or overwhelmed and decide to go on.

When you distribute information over a long period of time, it provides users bite-sized chances to complete a portion. It basically sets deadlines for their completion. The small tasks that are given out over a period of the course of time are often less intimidating than a full course. Content dripping allows users time to mull the information over and makes it easier for them to retain it.

If you choose to drip the content with new details following a sign-up or buys a membership, it also helps create a sense of. A user is likely to revisit the site because they've put in the time or, at a minimum, the email addresses of their users, into it.

Caution Be aware of how you distribute the content

One of the drawbacks is that there will be those who'll need to take an entire course or an entire set of content in a matter of minutes. There may be a particular ability they'd like to learn or require information, and they simply can't wait a few months.

You may have a job which needs to be completed today or you may need to get a certificate that could be beneficial immediately. If the nature of your company could cause this to be an issue, look at a different strategy for dripping. This can be as simple as asking the user to provide an email address prior to when they read the remainder of the blog post.

It is possible to determine how efficient dripping is for you by experimenting with different methods through your web site.

How to Set Up Drip Content for Your Website

If you decide to drip content, how do you do it?

1. Click here to go to WordPress Dashboard > Rules.
2. Create a new rule through clicking "Add New Rule".
3. In accordance with the rules, choose the option Drip/Expiration..
4. Check for Enable button for drip-feeding the content.

You'll find a menu of choices to trigger drips of content. You can allow users access to new content after they register for your website, at an exact date, following purchasing a product on your website, or when they sign up for a specific service from the menu.

The Summary

Drip content is an excellent method to ensure that users keep coming back for more of the awesome product that you provide your customers.

Remember:

• Drip content may help the user to stay on track and boost your site views.
• This can help users to be more active rather than overwhelmed or bored.
• Some people don't like dripping or having to follow a set schedule. Consider your audience and how you'd like to drip the content.
• Content can be downloaded using the plugin similar to .

Avoid causing harm to your clients by using a hose of fire. Drip the content they need to allow them--and you--to flourish.

 Have you found success using the drip-content technique? Do you have any other queries regarding when you should drip content? Please let us know in the comments below.

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Michelle Carpenter       Amy Michelle Carpenter co-owns a 3D printing firm called STEM Garage. She is a nationally recognized blog writer, YA editor, and professional marketer. She also instructs children in China around 4 am in the morning, because she finds it fun.