The design of an online training course for businesses completely by hand
Check out the case study or watch the full interview with Marlene... And If this makes you think about creating your own online training course (and we are convinced that it's possible!) start by visiting RoadmapTo5k.com.
Marlene Hielema is known as the Image Maven
Marlene is an amazing video and photographer. She is the creator of ImageMaven.com and ImageMavenVideo.com. Go to both websites for great videos as well as ideas to improve your photos and videos in a short time.
What are the primary reasons why you should start the teaching of online classes?
Flash dates back to 2004. Marlene was a teacher of photography within the classroom of the community college she attended in her area. Though she was a fan of working direct with students, she felt she was burning out.
It was becoming more exhausting for her. It became impossible for her to enjoy a break whenever she wanted to "I needed to instruct all the time."
Her goal? flexibility and flexibility within her schedule.
Marlene says, "I want to enjoy my life... I know my time is short. I'd like to take an afternoon excursion to the skating park! I'd like to ride my longboard by the time I'm done with the afternoon and not be embarrassed."
Desire to be open and flexible led her to in the creation of her first online courses.
What came to her idea?
Marlene began taking photography courses on the internet, but found it to be "clunky." Marlene considered to herself "this needs to be changed better."
After that, she started looking for concepts to create her own class. And in the fall of 2010, she launched her first online course using .
Marlene has eight on-line classes that she has offered repeatedly to different kinds of students.
Her classes are cheap, fast and short-term courses that are customized as well as more intense and longer-lasting classes (some that are up to eight weeks in length).
Marlene creates her courses on specific questions which people send her emails: "I've had this question at least 10 times within the last three months. Maybe I'd like to create an instructional course around this topic!"
She's curious about the inquiries people make regarding. As an example the people began asking questions regarding her videos: Can you explain to me the process of creating videos like this one you've made?
Overcoming challenges
Marlene acknowledges that her biggest problem is selling "I'm naturally not a salesperson."
Over time, she's discovered ways to connect to the public, and also educating them prior to requiring them to purchase the course.
At present she offers the chance to sign-up for 10 gratis photo lessons through email. In the event of completing these lessons for free, instructors offer a cost-effective package.
Although she found the idea of selling difficult at first, Marlene now says "I frequently sell classes, when students come across a class and are curious and want to purchase the class."
An effective business model for profit which is built on training
One of the most important lessons that was an essential lesson for Marlene was the fact that education as well as services (one-on-one consultation with individuals) are inextricably linked.
The leads she generates are for her individual client service. After a class "people simply want a little amount of assistance and they're eager to invest the cash."
For instance, students who take video courses require aid in editing and creating. Students taking photography classes want private critiques and extra help with technical problems.
According to her "My revenue has increased by clients, just like it was during the course."
Courses are extremely valuable on their own but they are more effective when combined with other applications.
Marlene is also able to enhance her services offerings with courses. Marlene explains "If someone hires me this isn't just of the blue.
As a condition of consulting for my clients, I offer an education program at no cost." The benefits of her service are more attractive to potential clients who may be interested in the services of her.
Making connections with students
Marlene uses her teaching to build relations with her students as well, she provides information. Marlene has noticed that many times "People feel less afraid when they're online."
She connects by being extremely active and part of her classes: "I respond to every inquiry, and to each email."
Marlene declares that her experience can be enjoyable and rewarding for her "I am a teacher and I am a lover of assist others... It's amazing to watch people reach their goals! It feels like a proud dad when one can show up on screen and display a quick video and a beautiful white background I helped to create. I'm here to help people overcome their anger."
The future will be very near.
Moving forward, Marlene is looking to extend the success of the courses she offers. Marlene intends to "relaunching and revitalising her existing courses, creating more efficient selling websites and raising the standards for each course she offers."
Also, she tries to develop 1 or 2 every year different courses to fulfill the demands of the community within which she lives. She explains the reasons of this "I've never created courses out of air." In fact, she is often thinking about the question of the things people want to learn?, and builds courses around these specifications.
She is also looking to collaborate with experts in order to develop unique and creative courses. In the past, for instance, she worked together with a counsellor to create an self-development course"Take time off" Photography, to assist with taking good care of yourself.
Marlene's top tips and suggestions for you to get your online-based course business up and running.
1. Just Do It!
Marlene declares, "My first course only was attended by about 20 students, as well as 10 students it was an unforgettable experience!"
Therefore, put off the waiting and begin working. It is possible to take the risk-free path to your initial step no commitment, even though you'll need a few friensd to get started!
Make it through the obstacles by gaining more from the initial program! Be determined.
Don't get obsessed with the perfectionism when you begin your educational course. Most people are fairly accommodating.
#2 Connect
Focus on making a connection with your students and really create connection to them.
If they're sure they're learning can be useful, they can have questions, and then you'll have the chance to take lessons from their experiences.
If they trust your abilities, then you're able to help them.
Be active on the forum Answering questions, or write your own queries.
#3 3. Show Yourself
Incorporate your own style in your lessons. Marlene declares, "I act a little amusing in my videos." When she speaks about herself on her instructional videos, classes and classes, she is capable of creating a powerful emotional connection with pupils she guides.
Begin now. Register for our online course to gain a membership for free to understand the five steps for creating and selling your course in order to develop your online course completely by starting from scratch.
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