The Complete Guide to Email Design 2022

An attractive email could help in breaking the ice between potential viewers and get their attention right from the beginning.

If you've got the ideal look, you'll have the ability to draw your reader's attention, to them, and then encourage them to click "buy immediately" to purchase your product or service.

If you're not sure about what is good design?- don't worry. We'll go over this in this guide. Specifically, we'll teach you how to improve the design of your emails and show you examples of 26 that will inspire you.

What is it that makes an email layout excellent?

Over 90% of the United States population currently utilizes email. So, there isn't anyperfect method of designing an email that pleases everyone.

However, some common sense concepts could help you to improve the effectiveness of your email. They are often described as "the three Cs."

• Simple: the objective of the email is evident straight away
• Attractive: the email grabs readers' attention and stimulates their curiosity.
• Creative: the email is unique and different from all other emails for marketing

We'll look at an example of a project that has been awarded awards to give a sense of what the three Cs appear like in the real world.

The marketing message from HP Instant Ink won an IAC Award for "Best Technology Email Message Campaign" by 2021.

The logo for Instant Ink as well as the headline emphasise the concept that the ink will be delivered to your doorstep.

It's captivating -- with an array of images, hues, and an amazing image, it's bound to capture your attention.

It's innovative, and not just focusing on the cartridges for ink, but instead, the method by which the service gets provided to you at your home.

It's not hard to come up with a brilliant idea to design attractive layouts. Think about examining the content of your emails and finding things that can be improved.

Consider:

• Your email's performance to the 3 "C's"
• If your email helps to achieve the goals that you set for your self

As you create new email campaigns or emails You should always learn from what you've already learned.

Also, we've covered the best practices you can start using when you're starting at the beginning.

11 Crucial Email Design Best Techniques

1. Establish a subject line that is strong

2. Stay On-Brand

Your design for your emails influences how people see your business and it is crucial to think about every design aspect with care. The elements that define your design are icons, colors designs, fonts, layouts images, infographics and videos.

3. Stay Simple and Focused

The complicated layout of emails may be difficult for some people, and when they are confused, they hit the "back" button. You should embrace an easy, simple and minimal design for your emails.

It is also recommended to make use of the same layout and brand throughout your email messages to ensure that your recipient is aware of what to anticipate.

4. Spur Engagement

5. Let Your Content Breathe

If your content is a complete square inch of the reader's screen, the reader aren't able to determine where they should look. Make use of separators and white spaces for them to pay focus to your message and emphasize important elements like your CTA or the image of your product.

6. Take a look at an informational Waterfall

Information waterfall (sometimes called an information pyramid) is a way to present your most crucial details at the bottom and your less important data in the middle.

7. Use Responsive emails

8. Make sure accessibility is preserved

If you're looking to increase the reach of your email -- as well as comply with accessibility guidelines and laws -- it's essential to consider what people who have dyslexia, color blindness or visual disabilities might perceive your email marketing. To create emails that are accessible to all to all, you should use fonts with accessibility for those with dyslexia, alt text as well as colorblind-friendly shades, as well as simple text which screen readers (like KNFB Reader) KNFB reader) are able to read.

9. Enhance Performance

10. Incorporate an unsubscribe button

There are numerous regulations that require the addition of an unsubscribe hyperlink. In the United States, for instance federal trade commission's"CAN-SPAM" law (Controlling the Affliction of Non-Solicited Pornography And Marketing (CAN-SPAM)) is but one law.

In order to ensure the ability of users to unsubscribe without difficulty You must provide an unsubscribe link that is easy to use and clearly displayed.

11. Use Email Authentication

Some examples of Good Email Design

Making a high-quality and creative design by hand isn't an easy task even if you're naturally inventive. The good news is that you don't need get started from scratch.

This article will go over some of the most beautiful designs for emailand will highlight the things we love about them.

Welcome E-mails

Ipsy

Ipsy's welcome mail is an outstanding example of a great introduction. We like the following about it:

• Ipsy's email newsletter has been dubbed "refreshments" (which can make the email appear more as a type of club, rather as a marketing message)
• The Ipsy email provides the user with an unbeatable self-care kit
• Ipsy is a color matcher for their background, images, and packaging on their products.

Under Armor

The welcome emails sent out by Under Armor work because the marketing team picked images as well as words that were inspired by its products. We have a few more things we love from Under Armor:

• The logo of Under Armor is the first item you'll see.
• The hues of the images are harmonious and make the email appear more appealing.
• The visual order of emails makes it appear interesting

Beefree.io

Though technically, it's not an official welcome message the BeFree confirmation email is is so cool that we decided to include the message here. Why? This email is a perfect example of what's possible through BeeFree's design software. We've got a few additional ideas that we're awestruck by:

• The animation is cute
• The pastel hues are beautiful however they're not childish.
• BeeFree provides hyperlinks to the BeeFree social media websites.
• BeeFree employed its software to design designing the emails

Peloton

The welcome email from Peloton has numerous paragraphs of text yet it's uncluttered due to the use of white space works. The design is attractive for several reasons.

• Peloton used images to draw the viewer's attention to the "resistance" and the "cadence" sections.
• Peloton starts its email by presenting an image which gives an impression of community
• The email explains what the Peloton application is it, as well as teaches readers how to utilize it.

Evernote

The welcome emails sent by Evernote serves two functions: thank the subscriber and as well as aiding them in downloading an application at no cost. Evernote App. It also has a few advantages, like:

• The email also contains an entry to the Evernote's introduction resources
• This Evernote CTA button is green , and it is similar to the colour of Evernote's logo.
• Evernote offers a direct link to support for customers who are having issues installing the app

Cart Abandonment Emails

American Giant

American Giant's cart abandonment mail is an excellent design in an elegant style of black and white that looks fresh. Additionally, we love the fact that:

• American Giant shows the reader what they have purchased they have in their cart
• American Giant links to its social media platforms
• The content of the email has been preheader-ized to work efficiently.

Gerry's

The emails of Gerry are a vibrant opposite of American Giant's. This is what we love about it:

• The recipient is identified via the name.
• The colours are pleasing, however, they aren't overwhelming.

Stetson

Stetson's email has a customer-friendly variant that works with the free shipping. There are other things we enjoy:

• Stetson utilized the colors its brand throughout the email
• The email connects the user to the relevant categories of stores
• The CTA emphasizes scarcity with the words "while the supplies remain"

Newsletters

Shuka Design Bureau

This newsletter by Shuka Design Bureau is an outstanding example of a clever newsletter. This is what we like about this newsletter:

• The mail features a captivating comic
• The copywriting fits in with the overall theme of the comic
• The comic is bursting with bright colors, as well as an distinctive style of design.

E-mails regarding Acid

Email on Acid's monthly newsletter has a distinctive method of operation. We love:

• The newspaper's main theme is in the email
• White space is used for breaking the text
• The color scheme is white and black.

Then increase

Increment has taken a more streamlined method to design its newsletter. We love:

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• The method Increment makes use of questions is to encourage readers to hit "Read the Issue"
• That Increment has named this issue of its newsletter "Containers" to give it an overall theme
• The space-themed trippy header image is in line with the overall theme

Holiday Mailers

BarkBox

"happy birthday" email from BarkBox "happy birthday" email is a way to sell clients more by providing customers with a special product (a birthday cake designed for dogs). We love how unique this approach is, along with:

• Fun language like tail-waggin delights
• The way it clarifies the cost along with the date and expectations in a crystal-clear manner

Gantri

Gantri's email is cleverly designed to present the user with a dilemma ("still searching for that best gift" and presents it as an Gantri card to provide the answer). It also has the following attributes:

• This message highlights the advantages of the Gantri card.
• The positioning on the CTA directly below the header is focused on problem

Judy

Judy's mail takes a completely distinct approach from BarkBox and Gantri her messages as Judy's seeks to create the reader with her. We enjoy it because of these reasons:

• The font's font size is huge and the layout highlights the header
• The mail includes women of different backgrounds on the headshot image.
• It makes use of white space in order to draw attention to the text

RXBAR

RXBAR's Halloween-themed email is creepy and fun. We love the way they do it.

• The headline offers a playful version of "trick or treat"
• The email contains relevant links on the top.
• The style is based on the classic Halloween pictures including Frankenstein's nails and pumpkins

Emails to promote Digital Products

Digital product emails have been proven extremely efficient for sales since clients are able to access the product or service in minutes following their registration via the CTA link. The goal is usually to persuade people to purchase right away.

Postable

The mailer sent out by Postable does the trick since it solves the problem of old addresses for readers to celebrate the holidays. The reason it works is that:

• The Postable's CTA is the initial thing that an individual gets to know.
• The email also includes a picture of the application Postable.
• Use of white space in order to highlight the principal goal of getting a user to update their information

MarkUp

The email sent by MarkUp is great since it instructs readers about how to take advantage of the MarkUp program while also promoting the application. We also love it because:

• MarkUp employed icons to highlight the copy
• The MarkUp application is the very first thing you'll see
• The CTA is situated on the upper part of the fold.

Typeform

It works with Typeform's emails because it opens with its Unique Selling Point (USP) It is "a innovative way of making use of videos for marketing." Additionally, we love that:

• Typeform showcases examples of their video marketing
• The email is written using an easily accessible font
• Hierarchy is used in order to catch the eye of the viewer.

Sales Emails

GoPro

The CTA in this email from GoPro works well because the structure of the text makes it the second thing people will read immediately following "price decrease." We love it for the reasons below:

• GoPro utilized the same color scheme as the emails
• A massive product image highlights the items
• The email includes two deals that include free shipping, and an offer with a lower cost

MCM

The sale message from MCM is a great example of how the images are used instead of chunks of text to market the bag. Also, we like the fact that

• The image that is featured in the article a combination of illustrations and photographs.
• The CTA button is distinctive.
• The email has shopping links in the header

Modern Mammals

The sales message from Modern Mammals works well because it displays the product in motion over static images. We also like the fact that

• The image of the background matches the packaging of the product.
• The text is focused on the product's USP

Testimonial & Review Emails

Reviews and testimonials ask readers to perform a favour, this is the reason they are required to increase loyalty in order for readers to be enticed to leave online reviews.

G2

G2's "review it right now" message is persuasive because it makes the user feel as if they could help other people by writing a review. We also like that:

• G2 has a variety of positive reviews that are displayed on its pictures (not all of them positive)
• G2 keep the email simple
• The CTA is an expression of the CTA.

Target

Target emails are customized to each customer. Target email is tailored for each customer's reviews, as well as helping customers who are unhappy to reach Support. It also includes:

• The use of headers in emails is as a way to distinguish content blocks
• The image displays the purchase of the user with an image

Bite

The review emails sent is sent by Bite is unique in the way it is designed, as it shows reader reviews from other users. We also like the fact that

• Bite utilized a wide range of shades of green in order to make an order
• Bite links on its "about Us" page.
• Bite incorporates its product into the image

Emails to promote brand awareness

Emails for branding communicate what's the "ABC" of your company which includes your brand's identity, a brand the mission statement, along with USP. It's crucial that they create a strong interest in the brand of your business.

Thinx

This fresh email from Thinx captures the reader's attention by inviting them to meet the employee (Morgs). We also like that:

• Thinx employed a matte color palette
• Thinx created the copywriting for the emails based on its branding and its mission

Wisp

The emails that advertise branding from Wisp can be effective as they assist potential clients in navigating their options. Also, we like the fact that

• Wisp uses questions to grab readers' attention.
• Wisp provides links to its "community favorites"
• Wisp uses an image that matches the background of the email.

How to Create Your own email design

If you've managed to view 26 examples of great email designs, now it's time to apply that new sense of design into action. Three ways for coming up with the perfect email layout:

1. Make use of Email Marketing Software

You can easily use their templates, as well as drag and drop builders for the purpose of creating your personal design.

Pros:

• Simple and quick
• The text can be changed photos, text, and some of the key elements of the template
• It's a given that your layout will run on desktop and mobile devices.
• You can use the same template multiple times
• There's no reason to shell out extra

Cons:

• These templates are designed to be appealing to large numbers of people (so they don't have to match to the rest of the elements used by the brand)

2. Utilize a dedicated Email Design Tool

Software for designing emails offers emails with unique templates as well as the ability to create a distinctive layout. Stripo, Chamaileon, BeeFree along with Postcards are all excellent options.

Pros:

• It's easy for those who do not have a formal background to utilize
• They have thousands of templates (so it's simple to locate the template that best meets your requirements)
• Full customizability -- change the layout, colors, images, style, as well as the text
• A lot of templates can be adapted to mobile devices.

Cons:

• It is possible that you'll have to pay to access these tools
• Download your template and then upload it into your software to send emails (or integrate it if available)

3. Make a custom design

Additionally, you can create a custom email design by hand using a program such as Adobe InDesign, VivaDesigner, Scribus and many more. You can also make it with HTML or inside CSS.

Pros:

• The design you choose to use will be unique
• Full flexibility
• Your design is mobile-friendly and your images are high-quality

Cons:

• Design software can be expensive
• Time-consuming
• The design must be strong background

Summary

As of 2020, there were more than 4.03 billion users of email all over the world with the ability to send and receive 319.6 billion messages each day. Naturally, standing out in your email subscribers' inboxes can be a challenge.

That's why having a properly designed email is essential. It is important to get the attention of your recipients this is the initial stage in establishing a rapport with prospects, increasing sales , and also reselling to customers efficiently.

To master good email design, make sure you:

• Use white space for emphasis
• Make high-quality, high-resolution images that draw readers' attention.
• Make sure you have clear copy in the headers of your CTA and
• Utilize a top-down method to prioritize the information
• Be creative

We'd like to learn everything you can about email design. Which one of these styles did you like the most How do you create unique email templates for your business? Tell us your thoughts in the comments below.

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