The business of Quilter doubles in three years due to her participation in the group.
Rebecca Bryan is a quilter writer, author and owner of the business company that makes Bryan House Quilts. Rebecca Bryan has revolutionized the material industry by introducing a unique design and collection of fabric and threads. She provides in-person training on quilting. The beginning of her journey and search for a more efficient way to help her family and making time for her work. Find out more about the ways that the transition to an online subscription provided Rebecca peace of mind and tranquility she sought.
What did you find that enticed you to join the market of information-based trading?
The business of quilting began when I published my collection, Contemporary Rainbow Quilts. In the following several years, I traveled around the country to present classes at quilt shows and guilds across the United States. My classes continued to increase in the size. classes with the launch of my book 2: Contemporary Triangle Quilts.
My husband then took the opportunity to work at another location and we moved our family, with children attending school, into the Netherlands. The fact that we were living overseas was not ideal for going back to the US to visit a class!
I had been contemplating taking my classes over the internet. This was, however, my catalyst.
What was your first digital product that you released? The reason why that led you to the product?
When I first began my journey, I chose to start an educational program I led with my contemporary Triangle Quilts book "Design Improv using Triangles". The course I taught led participants through a series of activities interactive that led to their creation of personal Modern Triangle quilt blocks. The class was selected because this was my first time teaching online. I taught my latest book and realized the extent to which classes online are different from an traditional, three-hour or six-hour one-on-one class. (See this Equilateral Sampler quilt, which can be seen in the exhibit in Rockport, Mass.)
Can you give further details regarding the outcome of the training sessions that were a single deal?
I was incredibly happy with my whole online experience with my students. One thing I noticed was that it completely surprising that I really enjoyed playing with cameras and using Zoom. It's hard to describe the extent to which (painfully!) my camera shyness used to be, however being out in public with my students was satisfying. Additionally, I got the chance to get to familiarize myself with the students as I spent time together, regardless of whether it was on camera. The experience was fun!
Thus, I started to offer new online classes that began with a strategy that would run throughout the year. As we quilt, we use the term "Blocks for the month" Each month we design the next block of quilts. Then, at the end every year, we put all quilt blocks into a complete quilt. Woohoo! (See Rainbow Remix, my 2018 BOM.)
Why did you decide to make a product based on subscription?
My library of "Block of the Month" programs reached three, I realized that I could offer my students more satisfaction and aid by keeping the entirety of my "Modern Triangle" programs in one single membership. March of 2019 was the month that I launched the doors to "Make Modern Triangles" this is the group that assists quilters to design the, design, and construct blocks blocks that are blockbuster modern triangle quilts.
In the group, members are able to choose exactly which project they want to make and they benefit from my help and suggestions as well as the desire towards "bust the blocks" through working in identical quilts all over all over the world. The "Triangle Chatter" community! Every day, I am amazed by how far the project has come along with the progression images that our members upload.
What did your intended audience's opinion of your service?
Favorably, I'd say!
The Block of the Month products are a fantastic and entertaining course for me to teach. This whole experience really is a part of the community. There is the anticipation of the next challenge while the blocks pile up; the regret when something doesn't happen as you planned. Feeling satisfied that you have accomplished every step and finally having the pleasure of saying "ta Ta!" together! This is great as a component of the camaraderie shared by our group of friends.
What were the most valuable lessons that you took out of your subscription, and bring to the forefront as you operate your company today?
Oh, my. The main lesson I learnt that I learned in the most challenging way was learning that I have to do a lot of my own work. This is why I'm constantly trying to find ways to decrease the amount of work I do.
In the beginning of my personal company One of my objectives was to be able provide help to my family, without the need to find a "real" occupation. I started when my four kids were infants in the hope that my earnings would rise in line with that of a "real" occupation.
I was looking to start an entity that could allow me to be able to work for at least 25% of my day using a computer and spend the rest of my time in my sewing room.
But, being someone who is passionate about teaching it was simple for me to get lost creating every quilt I've made, and to create the book that would sell it. It's clear that this took a lot of time and effort! It was the result that I strayed away from my sewing room and my objectives.
To make life easier to manage things, I'm now focusing (mostly!) on my members. I've condensed my offerings into one service.
How did the announcement of an online subscription service affect your company?
By focusing on the process to create my membership my company has increased by about a third over the last 3 years (thanks for the insightful report!). My goal has been achieved by creating a business which can support my family, as well as one where I'm not connected to a computer. I can create work at the comfort of my own home and also produce artwork.
It's so soothing. I'm very happy with the service that I'm able offer my customers. I lovewatching my clients' progress. Plus, I am more free. I am secure. The peace of mind is an excellent way to unwind and aids me stay focused. While it's not perfect, I'm aware of the things I'm doing, and how I can improve my performance. I also I can envision the expansion and improvement in the coming years.
The membership I have had has provided me with security. A majority of the time I can have a detailed image of our company's revenues per year. This isn't like I have to showcase every product I'm developing or create products that are new to market. It's very easy to concentrate in creating great content and connections to my followers while also working on my own contributions. Additionally, I'm very active and adaptable when it comes to taking care of my kids.
What factors helped you to achieve the results you have?
My aim was always about making things simpler and that's why this approach was the best fit. It's so simple to have an online company be complicated in one or two minutes. It's a great opportunity to simplify this process which is why I'm here. Everything I need is in the program, with the exception of any tools (from earlier times, when I did not have ) I have a strict utilization of.
What advice would you offer an individual who is looking to launch a subscription-based enterprise?
Put a lot of effort into the creation of your "Beta" versions. Keep using the version you've developed "Beta" for a more period of time than you should. I wished I'd kept mine in beta mode longer. Based on your experience, identify the things which are working and then move the process forward. Work for hours to perfect the aspects that are effective. Be simple and focus on the simplest aspects. Take your first beta test today. The longer you put off and the longer you put off longer, the more challenging the process will become!
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