The 7 best Customer Education platforms The Best 7 Customer Education Platforms: How to Select the Most Effective One

Feb 13, 2023

Compare top customer education platform options to help customers get the most out of your offerings and turn into loyal brand advocates.

retention is now more important than the obsession with customer acquisition and for good reasons. Business leaders are increasingly looking at long-term indicators that measure revenue growth, including satisfaction of customers, as well as building trust with clients.

As customer satisfaction has become a top revenue-generating strategy in recent years, supporting and training customers has become more critical than ever. An effective customer education program can boost revenues and growth, with 90% of businesses report positive ROI. (Forrester)

Because of these findings, customer education technology is expanding, making it more simple than ever to create and deliver engaging, effective customer education. To keep up with the ever-changing business landscape there is a need for a thorough list of the top customer education platforms that are available.

Read on if you're looking to purchase a powerful solution that will enable your customers to benefit from your solution and turn into raving admirers.

Skip ahead:

What is Customer Education? And Why is It So Important?

The goal of customer education is that provides your clients with helpful resources and insights. Your product must be used fully in order to reach their goals for business. This builds the trust of your customers and increases their loyalty to your company's reputation.

How long does it take for a potential customer to see the ROI of your service or product? Are your current customers getting the most out of your product or service or are they making use of a few features that they are comfortable with? Education for customers can help you answer these key business questions.

Producing valuable material and providing assistance to customers is the first step, but getting the most convenient efficient, flexible method of providing that help is where customer a customer education platform is. You must choose the right (LMS) for creating the educational material and classes for your customers.

To boost activation and increase adoption, Later relied heavily on its LMS in order to implement its education and customer engagement strategy. Desiree Evanshen The manager for customer success at Later says that prior to the point of implementation "our onboarding process consisted of emails channels and messages in the app, which we realized wasn't enough to get our users to adopt the majority of our beloved functions."

Utilizing an online course to repurpose their weekly live onboarding webinars, Later scaled their onboarding and reached more users. By making a single change in their onboarding delivery method, they increased customer retention by 320 percent and increased feature acceptance by 467%. What's the best part? The company also reported a 368% increase in paid plan purchases!

What is a Learning Management System to help Customer Education

A good LMS can allow you to swiftly make comprehensive learning materials which include webinars, videos, PDF downloads and other interactive digital content, and provide them directly to your customers. It allows companies and other organizations to present information on products with more interest and user-friendly way than conventional methods like boring tutorials.

When you have an LMS, you can track students' progress, pinpoint gaps in knowledge and modify the content of your course for the best learning experience. Customers are more likely to make use of your service and purchase from you again in the event that they understand how to utilize it.

These are the most popular LMS uses for business as well as organizations:

    Onboarding as well as Activation    

Onboarding is the process where customer education helps "activate" the new customers in helping them understand the product, and then guiding them on how they can apply it to their business. For example, your customer support team could offer a tutorial video that teaches your client how to connect your product with their existing technology platform.

When onboarding and activation go well, your customers will experience results and wins, measured as the time-to-value (TTV). Rapid TTV as well as minimizing the level of frustration is essential for creating the perfect first impression.

    Engagement    

    Retention    

A few examples of ways that team members from customer success can keep customers and decrease churn

  1. Continuous training, education, as well as resources to assist users stay informed about the latest features and best practices
  2. Systematically collecting customer feedback using this feedback to improve product features or services as needed
  3. creating a community of users , where members can exchange ideas, ask questions and offer support to each other

    Expansion    

Identifying opportunities for improvement and growth is among the most compelling methods to increase sales for customers who are already there. For example the Customer Success team will help your firm understand their competitive environment and trends in their industry and recommend innovative features that can benefit their product or service.

What Are the Benefits of Using a Customer Education Platform?

Companies can develop and deliver appealing content to customers using an LMS. Every customer isn't with the same level of expertise, therefore delivering one-size-fits-all training isn't going to cut it.

The right LMS will assist you in achieving revenue-critical goals like:

    Scaling your customer support    

You can scale your customer achievement efforts and get in touch with many more people with your online course. Customers will access knowledge at any time and from anywhere by completing a self-paced and interactive learning experience.

In comparison with one-to-one customer assistance, online courses can be more convenient for your customers and will save your business time and money. Every customer gets the same assistance and learning possibilities with on-demand classes. Choosing the right LMS can also permit users to modify and edit the content quickly, making sure it's always accurate and current.

    Improving product adoption and time to gain    

Time-to-value (TTV) determines how long someone takes to complete a task they could not do without your technology or services. Your product must do this quickly after someone starts making use of it so that it can be able to get them that win.

The other side of the coin, the time-to-ROI measure is how long your product takes to deliver on a customer's general business needs and can last for weeks or even months. That's why incorporating the right amount of education for customers into your onboarding program is essential.

    Increasing revenue while decreasing cost to acquire customers    

The education of customers can reduce the need for expensive methods of marketing including PPC advertisements. Through online training will improve your monthly revenue by maintaining and increasing sales to existing customers , instead of investing lots of cash on new customers.

In addition the use of an LMS to provide free educational material can be a very effective lead generation method that's more affordable than paid advertising.

    Increasing customer loyalty while decreasing customer support costs    

By leveraging an LMS it will provide useful information to your clients as well as reducing the cost of customer support and establishing long-term customer relationships. Furthermore, personalized content can help create meaningful connections with your clients and help you gain the edge over your competitors in an increasingly crowded market.

The end result is that customer education is an all-win-win scenario since both consumers and companies benefit from increased interaction, more meaningful connections and cost savings.

Must-have Features To Look For in Your customer training platform

Choosing the right LMS features is crucial to provide successful customer education outcomes. If you are choosing an LMS take into consideration how your users will be interacting with the system and how they will access it.

Concentrate on these attributes to determine the most suitable LMS for your company:

    Reporting    

Analytics can help you observe user behavior, engagement levels, as well as other crucial indicators. It is possible to improve the quality of content and the learning of students by tracking the activities of your users as well as their progress in a training program.

Certain LMS providers may ask you to integrate with tools from third parties to create reports as well as track your learning progress So, make sure to choose a platform with all the essentials built-in.

Verify that your LMS includes the following report tools to make sure your clients receive the best possible educational content:

    User progress tracking    

The goal of monitoring student's progress using the help of an LMS is to evaluate the effectiveness of your training material and to identify areas of weakness and opportunities to grow.

Progress tracking allows you to create additional materials or edit lessons in order to increase the amount of engagement. You can also set up automated prompts encouraging students to keep going even in the event that they've been stalled.

A screenshot of the support your students tab in the  Dashboard

    Evaluations of learners    

Check your student's understanding after each class or unit to assess the extent to which they are retaining what they've been learning. Students' scores are valuable in ensuring that they have all the knowledge they need before moving on to the next lesson , and also for identify areas where they are struggling.

Also, creating additional material for courses or redesigning the lessons in order to improve their effectiveness is much easier once you've discovered the patterns and know the areas where students have difficulty.

C Engagement of the user and retention

The metrics within your LMS can help you observe where your students fall off or get distracted. As an example, you could use video retention engagement metrics to identify areas in your video content that you can improve or shorten.

Video Analytics

    User Experience Enhancements (Single Log-on as well as Self-registering)    

Self-registration using single sign-on (SSO) and self-registration are essential features of the learning management system as they guarantee that users have immediate and simple access to education content.

SSO lets users enter the credentials only once, meaning they won't need to invest the time to create multiple accounts, or manually input their credentials every time they sign in. Self-registration allows customers to create accounts quickly, maximizing engagement and providing customers with a personalized experience.

When your LMS comes with these features it is easier to make your customers experience better, reduce customer churn, and boost recurring revenue.

    Mobile Accessibility    

Mobile traffic makes up fifty percent of all searches, which is why marketers are investing more in improving mobile accessibility as their top strategy to improve sites. Additionally, consumers want to have access to online training materials wherever they go.

Although most applications allow access to online learning platforms, the developers don't always do enough to optimise them for mobile devices. Thus, before you choose an LMS be sure to test its interface on your device so that you can test the mobile compatibility of it.

    Customizability    

Customizing your LMS with your logo, colors, and fonts packs a powerful branding punch that helps clients easily identify the materials as an extension of your company. A consistent look across all touchpoints with customers enhances your branding and can help to build trust.

You are the best at identifying your clients. Customization features allow you to customize the system to work what you would like, and ensure your users get the most out of their experience. It's about adjusting things like the roles of users or access rights in order to make sure users see only content relevant to them or limiting certain features to ensure employees can't accidentally share sensitive information.

Your courses can be white labeled:

A white labeling of an online course means customizing the look and feel of the user interface so that it appears as if it was designed specifically for your company.

White labeling provides you with total control over your product and company, from brand to content, to revenue and customers. It can be done by customizing the design, adding company branding, changing color, and many more.

White labeling creates a professional-looking product that is a reflection of your company's identity and values. In addition it is a great option for those who want to start your course fast without creating one from the ground up.

    Unlimited administrators    

Through an LMS educators are able to easily develop and manage courses, assign tasks to students, monitor progress and monitor student progress. Additionally, the unlimited administrator access permits team members to modify the platform according to the needs of their team members.

They can, for instance, change or add options, alter security settings, or change the look and feel of the application. Furthermore, having unlimited access to admins ensures your team can respond promptly to any issues which may occur with the system, ensuring students are able to continue their education in a non-stop manner.

    Bulk Sell    

Your LMS should have the Bulk Selling feature which allows you to quickly and easily provide your classes to huge groups at once. This is especially useful when you need to train huge numbers of students in the shortest amount of time.

Through Bulk Sales, you are able to quickly make and distribute course certificates in bulk, saving time and money , by removing the need to print certificates manually or send out emails.

It's also easier for businesses to keep track of usage data across multiple users and ensure every user has access identical materials using the bulk sell feature.

    Interactive Content    

In creating content that's exciting, engaging and entertaining to watch, businesses have the potential to establish relationships with clients that go much deeper than just a transaction.

As an example games like leaderboards, rewards and leaderboards can serve as effective motivators to users to go deeper in their journey of learning, resulting in stronger loyalty and an increase in the likelihood of regular revenue.

    Gamification    

In comparison to conventional teaching techniques including lectures and video gaming educational content could lead to a better comprehension of the material. One of the most popular forms of gamification is using badges or points. As an example, once the user has completed a course, a celebratory notification will appear, telling them they received the badge.

    Social learning communities    

The social learning capabilities in your LMS can transform learning from being a single-sided affair to a collaborative, two-way exchange. Your LMS is designed to allow you to own and manage a place where students can take part in collaborative, interactive learning activities that increase student engagement and connection that your students will spend money on and keep for.

    Marketing and eCommerce    

Informing your customers about your services can create another source of revenue for your business! This is why your LMS must have integrated tools for marketing as well as e-commerce to simplify selling and promoting your subscription services -- with no sales techniques that are aggressive.

eCommerce options to consider such as integrated payment processing, automatic upsells and order bumps, as well as tax reports. Additionally in streamlining your processes all in one location this allows you to focus your time selling and teaching instead of grueling accounting.

The Top 7 Customer Education Platforms

Choosing a customer education platform for your company's unique business objectives can be a challenge. You will need your learning management system to provide an excellent content experience and the best customers with the experience they expect.

If you are choosing an LMS when choosing an LMS, you need to look at the different features that will help you optimize your customer experience like customization features and scalability choices, analytics , and connections with other platforms.

  • The best choice for  Enterprise businesses as well as mid-market and entrepreneurial businesses who want to grow and require an LMS that grows to keep up with their needs.
  • Price Range  Call us to book an appointment with our team to get a customized price.

  Plus Key Features  

  • dedicated Customer Success Team -Launch and expand your customer training courses, knowing you'll have the help of a dedicated team behind you.
  • Unlimited AdministratorsNever feel confined with unlimited site admins, course admins and group analysts.
  • Multiple Environments - Build and manage distinctive experiences using multiple websites to accommodate various products and use cases.
  • Advanced Customization -Create seamless user experiences using white-labeling, SSO and CSS customizable capabilities.

  Plus Reviews  

G2 score: 4.7 5 out of five

  Final Conclusion on Plus  

Plus is actually simple to use, unlike many professional learning platforms. You and your team will be able to spend less time programming and more time creating.

The user-friendly interface makes sure that users will see your material and not just the platform. This makes it simple for you and your staff to develop quickly and create classes that encourage adoption and retention--without needing to be concerned about technology.

Additionally, you'll benefit from speedier learning and retention and less load on your support staff. The plan for scaling should include Plus if you believe growth is soon!

Talent LMS

  • Ideal for: budget-conscious small to mid-size businesses that need an accessible platform.
  •    Price Band:  

  Key Features of the Talent LMS  

  • Guided learning paths -To guide learners' growth You can create detailed learning pathways and rules for completion. Furthermore, you can arrange Group related courses into categories so learners can easily find what they're looking for.
  • Live video conferencingKeeping students interested even when you can't be face-to-face is key. Host video conferences, leave feedback, start discussions, and easily send out messages.
  • Reporting -Real-time, scheduled, and customized reports, interactive charts, infographics for training, and exportable Excel sheets let you track the training process from all angles.

  Talent LMS Reviews  

G2 Score: 4.6

  Conclusion of TalentLMS  

Business owners short on resources and time will appreciate TalentLMS as it provides all you need, without the bells and whistles. Business owners love how easy it is to share their existing content on the platform. You should consider TalentLMS in order to make your courses available and running fast.

UserGuiding

  • Best for : Companies looking to boost user onboarding and activation metrics
  •    Price Band:  

  UserGuiding The Key Features  

  • User segmentation -With UserGuiding's segmentation option it is possible to customize every user's experience. Each user will experience different experiences to get to their "Aha! " moments.
  • No code user onboarding flows and checklists toEasily make user-friendly onboarding flow flows as well as interactive checklists. Create tutorial popups in minutes to highlight new functions. Make your customers power users by guiding them through the steps and improving the user experience and increasing the adoption of your product.
  • NPS surveys -NPS surveys collect important user insight and assess satisfaction. Use automated prompts for feedback from users to gather data and make crucial product-related decisions.

  UserGuiding Review  

G2 Score: 4.7

  Conclusion UserGuiding  

You'll be awestruck by UserGuiding if your goal is to improve the user-friendliness of your products, so that your customers get value instantly. Experiences with onboarding matter a lot with regards to customer satisfaction and lifetime value, and UserGuiding can help you impress customers by providing thorough guidance and support. If you wish your clients to gain from an efficient device, then UserGuiding is the ideal option.

Docebo

  • Best for: companies that are looking to create valuable social learning opportunities
  • Price Variation  Contact sales for pricing

  Docebo Key Features  

  • Social learning -Encourage sharing of knowledge, encourage collaborative learning, and let thousands of people get expert advice at any time.
  • Learning baked into workflows -Inserting learning opportunities right where your users are in the process of working increases adoption of your product. Learner content can be integrated in your applications that are designed for customers to inform users about new product functionality, support your customers experience, and increase adoption.
  • Management control Management control Give admin rights to managers so they can manage tasks, while you maintain the control over the system. Set up automated alerts and updates for any changes to ensure that everyone is informed of any new features, and how to utilize them.

  Docebo Reviews  

G2 Score : 4.4 out of five

  End of Docebo  

Docebo is a leader with regards to their core value of unity. In a time when community is key to customer retention, Docebo's forte is developing a culture of learning. A number of users say that the program is best run by a separate LMS administrator. However, if online courses are a revenue stream there will be an individual who is designated!

Litmos

  • Ideal for: Global companies that need company-wide training capabilities
  • Price Band  Contact sales to inquire about customized pricing

  Litmos Key Features  

  • Assessments of video -Allow students to show their understanding through recording and uploading videos of themselves proving their expertise. In addition to being evaluated by coaches or managers, videos are evaluated using AI functions based on terms (to utilize and not) and the rate of speech.
  • GamificationEnhance learner engagement and motivation with the help of points, achievements as well as badges. Involve learners with friendly competitions, motivate them to finish more courses and get them on the Leaderboard.
  • eCommerce  E-Commerce Access to e-Commerce features that are out of the box allow you to quickly monetize your course by using features that are pre-packaged. Additionally, you can create an online storefront using its strong Shopify integration.

  Litmos Reviews  

G2 Score : 4.2 out of 5

  The conclusion on Litmos  

Litmos is one of the top LMS platforms available on the marketplace. The company was launched in 2007 and then purchased by a number of major companies over the years including Callidus Cloud and SAP. With more than 130 million people worldwide, Litmos is available in 35 languages and comes with a powerful capabilities. Litmos is the right choice If you want to keep your teams across the globe connected or if you're an organization looking to provide corporate training.

Learnworlds

  • is ideal for small-scale entrepreneurs who require top-of-the-line customer support
  •    Price Range  

  Learnworlds Key Features  

  • White label website capabilities -Create an online presence that depicts you and your business throughout all the learners' channels. White labeling complete gives you full control of your branding image.
  • Bundles as well as subscriptions -Subscribers gain access to exclusive content drips, your online community and much more with easy-to-use subscription & bundling models. It's easy to create one time, then group smartly, and earn recurring revenues.
  • Integrations -LearnWorlds connects to your current business tools such as analytics, payment processors, email marketing, CRM, automated marketing, and video conferencing.

  LearnWorlds Review  

G2 Score : 4.7 out of 5

  Conclusion on LearnWorlds  

If you're searching for an efficient platform that provides prompt customer support, LearnWorlds is for you. Small-scale businesses rave about their custom-designed design and range of features. Their product seems to live up to their core value of being "as quick as an eagle" as well as delivering upon customer feedback.

Workramp

  • Best for: companies overwhelmed with the task of integrating teams
  • Price Range  Call sales to discuss custom pricing.

  Workramp Key Features  

  • All-in-one multi-use LMS -Workramp is a multi-use system that enables sales, compliance education, customer as well as partner education all at one location. It allows you to create content on scale and quickly deploy your education to your internal team customers, partners, and employees on a single platform.
  • Education and certification for customers -Increase acceptance of the product by instructing your customers using tools for assessment. Certifications motivate learners to expand their skills and improve their expertise in the field they are working.
  • Secure E-signature that is compliant - You can quickly and easily collect, store and access electronic signatures to support the training of compliance and HR documents.

  Workramp Ratings  

G2 Score : 4.5 out of 5

  End of Workramp  

The user-friendly interface of Workramp makes it easy for growing companies to quickly onboard and teach their staff. Unlike other tools, Workramp does not have the highest level of customization and control, so keep this in mind while evaluating it. Remote teams love their comprehensive video tools as well as their associated rubrics.

Looking for a customer education platform that provides a broad variety of capabilities and features?