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In the final days of the year, I'm hoping share with you the adventures that we've been able to enjoy the last few months . Within the past three months, we've completed three cycles of six weeks, as well as regular cool-downs during. There's plenty to discuss and I'll dive right into.

Big Batch projects

Six "big bunch" projects. They were balanced betting on the future periodic updates made based on customer feedback, and improvements on our technical infrastructure.

1. A new metrics experience

At one point, there was a "standard problem" set of SaaS indicators for customers to gauge their effectiveness. In the course of time, we observed that this was falling short in many different ways. One of them was that it was not accessible to those who have no prior knowledge of data and lacking sufficient details for those who have strong analytical skills (or even their own internal analytics department). This resulted in a questionable perception of the data we had shared.

Over the course of this year, we've rolled out a completely new API for data collection and a metrics layer , which laid the groundwork for a more opinionated metrics-based experience that concentrates on members. It involved the removal of some old metrics, adding new metrics, as well as improving their accuracy and detail.

     Our new Trials metrics dashboard    

We still support a few traditional metrics that are based on orders. The new measures tend to be more about trends and analyzing the business's health over a lengthy time.

The metrics are based on an architecture framework that is built on the analysis of trends over a month-to-month timeframe. We believe this would be more appropriate to businesses offering subscriptions with recurring fees that utilize . These trends are monitored over time using segmented columns, while below there is a table that separates the segments for each month.

     Our new Churn metrics dashboard    

Click on any particular cell segment for a view of that data charted over that month in addition to looking at all of the information of the information (whether the activity is memberships or subscriptions).

In short, you can explore the different organisms all the way down into the Atom. These were created to assist creators comprehend the processes of making in their lab, as well as which labs are the most appropriate to take a look.

The latest trend metrics include The latest trend metrics include These new trends metrics are MRR. Find out what factors contribute to the monthly recurring revenue being carried forward from prior month, renewals, the addition of new members, members upgrading, downgrades and cancellations and missed payment. You can also view ARPM and LTV. Then, you can see the number of people who pay. It's easy to see how the number of your paying members change over the period of time. Similar to what that you can do with MRR (upgrades as well as downgrades and etc.). -Then you have Net revenue. An easy look at your daily cash flow, derived from total revenue less refunds. - Churn. Determine if there's any problems under the surface using the aid of revenue churn that is broken down by the voluntary (cancellations) as well as involuntary (failed payment). It is also possible to look at rates and calculate each of these categories (i.e. X payment that was not paid for at an amount of Y%). - Trials. Review the results of both your free and paid trial throughout the duration. Each month, you can see the amount of trials that were started, how many expired and which trials have been converted to recurring memberships, as well as the overall conversion rate of your trial. - Plan comparison. Pick up to five plans and compare them against each other using one of the above measures.

2. Comment and Likes on our blog posts

Posts permit customers to connect with their members that pay by email and publishing on their own blogs hosted by them. Posts are used to serve a range of purposes for example, to substitute newsletters, for delivering advantages, or to communicate with members and track.

     The Comments feature is now available.    

For better creating areas that allow dialogue and create an atmosphere of community, it's now possible make comments and likes available on blog posts (and likes on comments). This can be done on a global and per-post basis. It is possible to lock a status that is read-only for the period when a discussion is finished the course.

Ability to connect deep into comments, load newly added comments instantly without refreshing the page, and show badges for comments written by staff members , as in moderate abuse by criminals. Users are also able to set notifications notifications for their browsers every time new comments are made.

Posts is an area of active investment for us, which is why we are very enthusiastic about the possibilities of new use instances that are available to our customers.

3. Enhancing group memberships

Customers are able to offer their customers the ability to sell group Subscriptions that are subscriptions that comprise multiple seats, which can be purchased and managed by the same person. The majority of them are utilized in institutions or in the corporate sector.

It's been a subject of discussion many times throughout the years, and had seen several improvements made that were based on the usage patterns and customer feedback.

     The latest Interface for Group Subscription interface    

We delivered six important upgrades for Group Subscriptions:

• Groups of plan members can self-servicely upgrade their individual subscriptions to a group subscription prior to this, but it had to be handled in a manual manner by an administrator.
• Transferring managers It's now feasible to allow group leaders to hand the management of their group to another participant which is much simpler for admins of the website to accomplish the same. Managers do not take seats and users can specify whether or not the person who manages the subscription for the group is counted towards the total amount of seats in the subscription, or not.
• Auto-renew does not work when a subscription is paid via an external source for groups. If the group's subscription is paid for via external means (via checks or another means) that is why we cannot show the auto-renewal options within their account as it is controlled by an administrator on the website.
• Display seat utilization in the admin: We improved our dashboards to clearly display the seat utilization currently for all membership groups.
• Generic link to manage users Before when you wanted to add users to the area of their account in which they were able to control the team members, they had to supply their unique URL with their ID. Today, you can provide a unidirectional routing URL which means that the designers can automate their customer service.

4. We are working on updating our website for marketing

Following the redesign of our site for marketing at beginning of 2020, we've made several updates and new features to our website, but hadn't updated our design to make sure that we kept our site up to date and communicate our message with the greatest impact feasible.

      Updates to .com

We conducted a complete review of our content, adjusted our brand positioning for our products in light of the information we've gathered, designed new landing pages, improved our images with more sophisticated brand names and revamped the customers page in order to emphasize what features are utilized by our clients.

     Improvements to .com    

All of this is to point out the modularity of and how we could be integrated into a variety of scenarios of use.

5. Performance improvements

The software is employed by several large creators which generate billions of revenue each year, with thousands of users. As we've onboarding these customers and observed, some features of our admin had become extremely difficult to utilize and slow throughout regular use. This reflected the low quality of our software and degree of craftsmanship.

The entire cycle was focused on improving the efficiency of some important areas that include Activity, Dashboard, Dashboard, CSV exports, as well as the segmented view of users who are not free. The experience of using accounts with a large audience has become much snappier as we're witnessing dramatically decreased load times as well as workload for our employees through our instrumentation.

6. Cancellation surveys

To provide creators with more details about the reason why they have decided to cancel their subscriptions, we'll be sending cancellation surveys to show members who have decided to cancel. The data are compiled into an updated cancellation view.

     The new survey for cancellations feature    

The information provided not only helps the owners in gaining customers back, but also provides feedback loops that aid them in understanding the value of their membership business as time passes, helping to ensure that they are meeting the expectations of their customers.

     Our new Cancellation surveys    

This view offers creators the opportunity to look over two distinct segments which include subscriptions that were cancelled but aren't yet being churned (and are able to redeem) or have fully expired and are churned. Additionally, it is possible to find the reason for cancellation for each segment. The information is processed and exported in a CSV like all the other information in .

Surveys may be deactivated or deactivated, but typically, they're activated.

Small-batch, On-the-fly-projects, and small batches

These are smaller projects that were executed alongside larger ones described earlier (not comprising bugs or support tickets). These projects typically span from two days to 2 weeks of work, and are guided by feedback from clients and the insights gained from our customer-facing teams. We are [email protected]

• A page for preferred partners on our marketing website, which will showcase the top development partners, and to connect them with potential prospects.
• Our blog's pagination has been improved to allow for improved SEO and to increase the time that people spend by visitors to our blog.
• A new safeguard for podcast RSS feeds provided by ACast.
• Support for Hungarian and Czech as alternative locales
• A new option for coupon targeted advertising, which means coupons can apply to all of the following products such as new purchases, current purchases, as a result that you want to renew expired subscriptions, or even when you upgrade a subscription.
• an API option to hide some text links, which was restricted iOS app store app approvals to some customers.
• New tax-handling strategies that are innovative, and new choices for tax handling Canada which means that consumers are receiving the right amounts according to their income and the nexus
• cookie banner to the site of marketing for EU and UK users of the UK and EU sites.

Additionally, we implemented automation of some internal software that helps us move customers away from competitors including Substack and Pico. We also audited our processes as well as restricted our use of third party cookies in order to improve privacy.

As with all of the releases we have, they are the entire effort of our team , from research and development to implementation, aiding in documentation, customer support and even marketing. We appreciate the team for their hard workthey have done, as well as a massive thank you to our customers and partners. We wish you a Merry Christmas!

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