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Membership changes constantly. The needs of members evolve. The preferences of members shift. This creates an unsustainable income stream which is often not noticed until it's already too far.

The biggest threat to your members' income doesn't stem out of a single event, it's the cumulative effect of events that seem to be minor (like the rate of churn) in the long run that are adverse to the overall expansion of your membership.

Members who have their memberships optimized to protect themselves from this increase their revenue by up to 50% more than the ones who do not.

In this session, you will learn how you can deal with the issue of churn and create a campaigns to recoup members, as well as other ways in order to create the most valuable membership that you can across the board.

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