Terms

Membership changes constantly. Members' needs are constantly changing. The preferences of members shift. These changes create an inefficient revenue pool that is usually not noticed until it's way too to late.

More often than not the biggest danger to your member's revenue doesn't come from a single event; it's the cumulative effect of events that appear to be minor (like the churn) in time, which can be negative to the long-term growth of your membership.

Members who have optimized their membership to protect themselves from this observe revenue increases up to 50% higher than those who do not.

In this session, you will find out how you can handle the issue of churn, how to set up campaign to recover members and much more, so that you can drive the highest membership value possible throughout the entire spectrum.