Terms

Sound membership strategy acknowledges that there are times the members' lives when they are cautious when it comes to spending.

Making preparations for the moment and not reacting, could be the only element that decides whether your group is able to navigate through situations that are prone to apprehension by consumers.

What are you planning to plan? Diversification of revenue-recurring.

Time stamps: 00:00 - Introduction 02:04 - What will we discuss 03:05 - Case research 10:10 optimizing mix of plans 15:50 - Quarterly/Annual strategy 22:45 - The pathway to growth of 5x 28:00 Takeaways 30:46 - Q+A

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