Terms

An effective membership plan recognizes that there will exist periods where members will become more cautious when it comes to spending.

Making preparations for the moment, instead of reacting is the most important element that decides whether your membership can navigate environments where consumers are extremely cautious.

How do you plan to plan? Diversification of the recurring revenue.

Timestamps: 00:00 - Introduction 02:04 - What will we cover 03:05 - Customer case analysis 10:10 Optimizing plan mix 15:50 – Quarterly/Annual planning strategy 22:45 - The way to a 5x increase in revenue 28:00 Takeaways 30:46 - Q+A