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Does summer seem to be slow for your business that is based on membership? This time of year can be a challenge for all of us, as our members often travel on vacation or simply take time off from their regular routines.

But, with the appropriate techniques in place, you can retain engagement and keep your members engaged even in these slow months. This is how you can navigate through the summer months and make sure you're ensuring continued growth within your membership business:

Create content for the season.

Making new and interesting seasonal content is a great method to keep your members interested. Think about creating guides that are summer-related video, articles, or other exclusive offers that correspond with the interests of members and their needs during this time.

As an example, if you're a member of a gym or wellness membership, you could provide workout routines tailored for outdoor activities or tips for keeping active when on vacation or away from the fitness center.

If you have a learning-based membership, create your own summer reading challenge, which members are able to discuss their reading recommendations and their progress. Through addressing summer-related issues, you demonstrate your commitment to the well-being of your members and provide worth to the membership.

Encourage interaction between communities

Encourage members to interact and connect with each other by creating opportunities for community connections. Organise online events, such as meetings, webinars or even workshops that are centered on summer-related subjects. If you have a music blog, ask for suggestions for outdoor live events and music festivals during the summer months.

Additionally, consider implementing special discussion boards or channels on your web platform for members to share their summer memories, suggestions for travel, or join with one another in friendly discussions. Through fostering a sense community, you create a supportive environment that encourages active participation and strengthens member loyalties.

Offer exclusive summer promotions

Recognize your customers' loyalty by offering exclusive summer rewards. This can include access early to brand new content, limited-time promotions, or special discounts for services or products. Make use of memorable discount codes like SUNSHINE20 to mentally tie the price to the time of year. If you have the food-planning service, then you can modify your offer to include more picnics and outdoor snacks.

With unique rewards specifically for the summer season You not only show appreciation for your members and encourage them to remain active during an undoubtedly slower period.

Implement gamification

Incorporate gamification to increase excitement and motivate members to stay active. In the case of an online gaming site you can develop challenges or even quests that bring people out of the home and out into the outdoors.

Reward participants with badges, points, or virtual currency within your platform for membership. Achievement or leaderboards could further encourage healthy competition and increase member participation.

Through gamification, you are tapping into the human attraction to success, and make the participation in your membership business an enjoyable and rewarding experience.

Create summer-friendly format options

Consider that your members might have different schedules or preference during summer, and provide flexibility for their needs. For example, if you provide live webinars or other events offer transcripts or recordings in case someone is unable in real-time.

Try introducing bite-sized, shorter information that is able to be consumed quickly during leisure or travel time. If your membership focuses on a very visual topic such as photography, you should make sure that your content looks great on a mobile device to assist people who are away from their desktop computers.

Offering flexibility and adapting to the changing lifestyle of your customers demonstrates your dedication to their needs and enhances chances of them staying engaged.

Be careful about the things you do every day.

These points aren't necessarily exclusive for summer, but it is important to keep your customers engaged in obtaining their opinions on your offering. Conduct surveys or polls to learn about their needs, to not only drive your content ideas but help to create a sense of belonging within the group.

Furthermore, collaboration with influential influencers or partners could expand your reach and provide fresh perspectives during the summer season. Look for partnerships with companies or influencers that align with the values of your members and produce jointly-produced content, promotions or events that benefit both parties' audiences.

This method in particular could even help to expand your audience reach to new people possibly growing your base of customers during the more sluggish summer months.

Conclusion: How to keep members engaged during the slow summer season

We all know the season of summer is a slower period for companies that rely on membership. But by creating seasonal content that encourages community involvement as well as offering benefits exclusive to members, you will continue to offer benefits to your customers.

In addition, using gamification by offering a variety of formats, and working with partners can increase member participation and can even expand your community.

Best of luck and don't forget to have your own time Also!