Terms

Jul 15, 2023
Substack vs. Medium - a compasion of publishing platforms

The photo was made by Lucas George Wendt on Unsplash

Newsletters, publishers as well as platforms give authors the chance to earn money from their writing through an effective method. Instead of starting affiliate programs or packing websites with advertisements, authors are able to concentrate only on the thing they enjoy doing which is writing.

This is a mutually advantageous exchange of information between the members as well as creators. Writers are paid for their efforts, while the readers can browse the material they love and enjoy the ability to enjoy an uninterrupted free of advertisements. For those who are journalists writer or author, these comparisons will aid you in making the correct choice regarding what platform is best suited to the needs of your.

Substack

Substack's main goal is supporting creators by providing them with the tools to be successful. The platform offers many tools specifically designed to fulfill the needs for content creators who are self-employed. From the possibility of monetization options and control over audience size, Substack allows writers to manage their own journey to creativity and establish a stable career.

Pricing and features

Substack is advertised as "a space to write that is totally independent." Substack offers writers the possibility of creating the very first paid newsletter company which develops communities, as well as earning money from subscriptions. They claim that they require no technical expertise and plans to "take full responsibility for the whole process, which includes the most difficult portion (the creation of the text)." The company guarantees "true complete independence" which means that authorship stays in the hands of the author for any content they publish.

It's a simple process. Writers are able to importing their posts from various platforms like Mailchimp, WordPress, Tinyletter, Medium, Tumblr, or even custom-designed sites, or set up a brand new site in a couple of minutes. When the website is set up and running, the creator decides on the content that is offered for free, as well as those subject by substack's Substack paywall. Substack will take 10% of any revenue generated for creators who are monetizing their site, but until the point that monetization is completed, the solution costs a reasonable amount. Substack's Substack team claims that you are able to "start by creating your Substack in the morning and begin making money by lunchtime." That's the best way to accomplish that.

Dashboard/Posts

The Dashboard page lists the blog entries you have published previously and provides general statistics of your latest blog post. This includes: the number of views, number of emails received, as well as the percentage of people who have opened your email.

Furthermore, there are a number of buttons you can use to start crafting your latest masterpiece. They allow you to make an entirely new blog article, brand-new podcast or a completely new thread. On this dashboard, you can access your subscribers, stats and settings.

Substack vs. Medium - Substack posts homepage

The articles in Substack newsletters, the articles can be described as "posts that were published" by the writer's Substack page, which serves as an account of the writer. When an account becomes active, Substack automatically creates a draft of the piece. Customers will be invited to join Substack's newsletter to those who pay, and also to publish the article on social media. Edit or remove the content that was pre-populated or even begin writing your blog's next post.

Substack's homepage for posts

Writing or editing begins with the addition of the titles, subtitles and author. It is also possible to invite writers to write for you. Once they've done that, you'll be able use a powerful text editor with the ability to add paragraphs, headings, pictures, buttons, codes such as bold and italic texts along with quotation marks and bullet points.

If you click the Settings tab You'll have the choice of changing the posts' visibility. It is possible to make the blog public or private and select if you'd like to allow comments to be published. It is possible to change the date on which your blog was published along with the URL. Additionally, you can make an non-official "draft URL" that allows you to send the post out to your loved ones or friends (even ahead of publication). It's possible to mail a trial email or modify the preview for social media sites to ensure your image is flawless prior to sending it out to your friends.

Once you have planned or published your article, then return to your Posts page where you can find out how many readers have visited every one of your post.

Subscribers

The dashboard that displays subscribers shows the number of paid and paid subscribers, as well as the annualized gross revenues and subscribers' counts over the past 30 days, 90 days, and all time. The dashboard displays the email addresses of every subscriber along with the kind of subscription they possess (free or paid), date the subscriber joined as well as the revenues they make per user.

Substack vs. Medium - Substack add subscribers

If you'd like to add additional subscribers to your mailing list, make sure to manually add them with the email address that they supply or export your current mailing list via MailChimp, TinyLetter, Patreon or any other similar platform to the CSV file. You can then transfer the file. Substack upload tool Substack uploader can load every email address it finds and will only download the addresses that are on your list of subscribers.

Stats

In the Stats page on the Stats section, users will be able to learn the total number of users who visited your site as well as the number of newsletters you've sent out for a time period of 30 to 90 days, or from the time of launching your newsletter.

The Traffic tab displays the most popular web users of the month, and the origin of the traffic. It could come from a blog post you initially published, or your profile on substack or from other social media platforms like Twitter.

Substack vs. Medium - Substack stats

The Email tabs will provide you with complete information about each article, including the article's title, date of publication, and public or private audience (public as well as private) along with information about delivery stats such as open rate, openings and subscriptions that are free or paid after one day, as well as engagement (likes and remarks).

Settings

It is here that you can alter the title of your publication and also its description. You can also choose to modify the discovery settings (such tags) and also personalize your About page. It can be beneficial to your magazine, and getting subscribers.

Substack vs. Medium - Substack settings

You can also choose from a variety of ways to alter the style and tone of your blog, such as your logo, cover image and banner for sending emails as well as your welcome message (which is emailed to users right after signing in). Modifying your email sending options including your sender's name, date you'd like to get email responses for your blog posts, as well as email addresses that connect to RSS feeds like email secure [email secure[email protected]. Here you can join and unlink the accounts on your social networks as well as Stripe to process payments.

Integrity and compatibility

The main benefit of Substack's service is the ability to import content available on multiple platforms. It saves time as there is no need duplicate content for every platform you use. Substack lets you bring content into the following platform: mailchimp service, WordPress, TinyLetter, Tumblr web-based RSS feed RSS feeds for podcasts, Stripe and much more.

A large part of the work Substack does is the tracking of data and this can include these: Facebook Pixel ID, Twitter Pixel ID, Parse.ly Pixel ID, Google Analytics Pixel ID, Google Tag Manager ID Google Site Verification and Facebook Site Verification.

These pixels allow for monitoring your readership/engagement levels and some create an integration with advertising platforms. For example, with Facebook for instance, Facebook When you connect your Facebook's Facebook Pixel ID (found on the Facebook Business Page) to your Substack, Facebook can track viewers for advertisements that match their preferences.

Medium

Medium, however, is an online publishing and content-creation platform where you can find articles from numerous authors. Medium is a discovery platform that's social. site, where authors are capable of communicating with an audience of a wide range and engage with their readers, as well as other publications on the internet that have the same passions. Medium's user interface is friendly and a wide range of social features along with even an integrated publishing platform.

Features and pricing

Medium.com provides a variety of features and tools to both users and creators of content. Medium.com is now an ideal platform for people and organizations to communicate their ideas, stories, and knowledge with an international audience.

It's easy to write and edit your articles with an easy-to-use editor. Medium offers a user-friendly editor that includes all of the required types of formats, including lists, headings and photos as well as embedding multimedia content. When you've completed your article then you can publish it to Medium and then make it accessible to everyone or make it available only to certain audiences.

Access to unlimited access is $5 USD per month if you make monthly payments or $50 USD/year when a year's subscription is purchased from the start of.

Dashboard/Home

Similar to other platforms on social media, Medium offers an extensive following of readers and followers that are always looking for new content. With the help of algorithmic curation, which includes magazines that are edited by editors, content can gain popularity and get read by a large audience. It can assist writers and artists reach the people interested in their work, gain a following and expand their influence in the field they're experts in.

Substack vs. Medium - Medium home page

Medium is a huge platform which gives authors the chance to speak to more people and receive the respect they are due for their hard work. The huge reach of Medium ensures that your content has the potential of getting noticed by readers who have an passion for your topic.

The curate area of Medium assists in the display of information to potential readers, increasing the chances of interaction and exposure. Through these discovery tools, you can make use of Medium's distribution process and increase exposure for your blog posts.

Post editor

Medium provides an extensive set of tools to create media that includes sophisticated formatting options as well as embedded media that can support videos as well as pictures, along with the capability to add custom code in the form of fragments. The platform allows authors to create visually appealing pieces which contain multimedia that is rich. The platform can be used by digital writers who prefer an approach that is more visually pleasing.

Substack vs. Medium - Medium's post editor

The post editor on Medium, that is an editor that is flexible editors have the ability to change the style and look of their articles to be more fitting to the brand they have created. Medium permits the incorporation of multimedia. It allows for seamless integration of images along with videos as well as other elements that interact. No matter whether you're looking to showcase your photography skills or display the data using visualizations Medium allows you to make stunning material.

Network effect

Medium creates a sense community by offering features like remarks, highlights as well as suggestions. The features let writers interact with readers. These tools facilitate deep discussions and provide a platform that writers can interact with their readers.

Substack vs. Medium - Medium's network effect

The influence of networks impact on Medium has a significant role in increasing the visibility of authors' content. When readers interact with articles through comments, claps or shares Media's algorithms will be able to detect this interaction and display the article with a greater impact to the public. This network gives authors the chance to engage with readers who do not follow them, and also draw new followers keen on the subject they write about.

Earn money Medium's Partner Program

Medium operates on a different way of earning money, which is known as"the Medium Partner Program. The authors can sign up to this program to earn a profit based on the amount of engagement they receive for their content through applauds (Medium's equivalent of likes) and also the amount of time they read. (While there is a chance to earn is available on Medium, it's likely that earning rates could be unpredictable if compared with the subscription-based Substack system.)

Substack vs. Medium - Medium Partner Program

The Medium Partner Program encourages authors to write engaging and informative articles that are a hit with the people who read the articles. Through rewarding content based on comments from readers and their interactions, Medium promotes the development of content that is engaging and motivates the readers. This is an opportunity for publishers to earn a profit and still maintain a cost-free and free publishing platform.

Conclusion: Medium vs Substack

Substack and Medium offer different things to cater to different creators -- the best way to choose the platform for you is to consider what you want to get out of your newsletter/publishing platform. Substack assists writers who are not independent with monetization options, along with audience-owned content and a simple and personalised writing experience. Contrastingly, Medium offers a vast users base, choices for exploring and a strong feeling of belonging.

If you're able to deliver unique and quality information to your readers, you can earn money and sustain your artistic endeavors. Both options serve a different function, and it's your decision to pick which option works best for your organization and for the individuals you help. Enjoy writing!

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